Last post on Oct 31, 2013 at 1:29 PM
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Car Buying, Car Financing, Car Leasing
#37 of 39 Re: Picture. . . [Michaell@Edmunds]
Oct 07, 2013 (7:50 am)
I'd like to think some dealers offer setups like that, but maybe they really want to get people on the lot to apply pressure and upsell. The buyer has control in their own home, not so much at a dealership. Neat kind of old fashioned scheme though, I imagine it being that way maybe before the 50s.
#38 of 39 catering to millennials
by Stever@Edmunds HOST
Oct 31, 2013 (5:24 am)
"It doesn’t mean we are going to try and bypass our dealers, but why not in this tech-savvy culture we have, this economy we have, (allow) the millennial to come in and ... sign and go,’ ” Akerson told analysts, referring to those generally younger than 30.
In many cases, buyers know what model and options they want, if it’s available on the lot in the color they want and have a price on the car before entering a dealership."
Akerson wants GM to sell vehicles online (Detroit News)
#39 of 39 Re: catering to millennials [Stever@Edmunds]
Oct 31, 2013 (1:29 pm)
We see folks come into the showroom and list an exact car, options and color, tell us they have researched everything online for 3 month.
A couple hours later they drive out of the dealership in a totally different vehicle with less options and different color. The internet provides tremendous information but until you sit in the seat, feel the drive, touch the options and see the color that looked totally different on the internet all the research in the world doesn't mean that much.
This isn't a rare occurance like spotting a UFO it happens every single day and its more the norm that not.
We had a guy trade in a 2013 Optima with 500 miles this week becuase he purchased it basically entirely online and didn't want to spend time looking at cars in person. After having it a few days he realized the Optima wasn't the car for him. He didn't mildly dislike the car he hated it. He ended up driving 4 cars, multiple times before selecting the new car. He won't make that multi thousand dollar mistake again.