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Will Lexus Regain The Luxury Sales Lead In '13?

21 messages,  Last post on May 02, 2013 at 12:57 PM

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What is this discussion about? Lexus, BMW, Mercedes-Benz

Messages Page 2 of 3

#5 of 21 Re: From Today's Detroit Free Press... [hpmctorque] by fintail

Sep 28, 2012 (8:08 am)

Replying to: hpmctorque (Sep 28, 2012 6:34 am)
I think the quality issue came immediately after Lexus. The Germans went into a panic, and brought out some iffy products with cost cutting that really left a mark. But the pricing point is very true - adjusted for inflation, a new S550 is significantly cheaper than a new 500SEL in 1992.
 
The first LS was like a reverse engineered and updated W126. Many of the design angles are virtually identical. It took some of the edge off MB executive arrogance, perhaps. They have learned smaller profit margins are a new reality. Also it was at a time when the US market was more important, and the LS was definitely tuned to US tastes.

#6 of 21 Mercedes Leads by hpmctorque

Oct 03, 2012 (6:49 am)

DETROIT (Bloomberg) -- "Daimler AG's Mercedes-Benz, after a 7 percent sales gain in September, extended its lead over BMW to 5,221 units after nine months in the race to be the No. 1 U.S. luxury auto brand.
 
Mercedes, helped by updated versions of the C-Class compact sedan and GLK compact sport-utility vehicle, sold 23,156 vehicles in the U.S. last month, the automaker said today in a statement. BMW's U.S. sales rose 0.1 percent to 21,761 in September compared with the same month a year earlier. Toyota Motor Corp.'s Lexus rose 36 percent to 20,386."

#7 of 21 Re: From Today's Detroit Free Press... [fintail] by lemko

Oct 04, 2012 (8:04 am)

Replying to: fintail (Sep 28, 2012 8:08 am)
If M-B kept going in its pre-Lexus direction, you'd have an E-Class that was built and engineered as solid as a Tiger tank and cost $150K!

#8 of 21 Re: From Today's Detroit Free Press... [lemko] by fintail

Oct 04, 2012 (8:13 am)

Replying to: lemko (Oct 04, 2012 8:04 am)
I do have to credit Lexus with price competition. Sadly, it created a period of quality issues.
 
1992 500SEL based at roughly 85K, 2012 S550 bases at roughly 95K. 1992 190E based around 30K, 2012 C250 bases around 35K. That says something.

#9 of 21 looking like third place for 2012 by steve_ HOST

Dec 03, 2012 (6:32 pm)

Lousy sales in Europe means more buys for US luxury consumers.
 
"Germany's three big luxury auto makers racked up record U.S. sales in November, fueled by aggressive holiday promotions and new models.
 
The German brands have used a combination of incentives to woo customers, including cash rebates, early lease buyouts and cheap leases. BMW and Mercedes are pushing aggressively to claim the crown as the top-selling luxury brand in the U.S.
 
Boosting U.S. sales is especially critical for the German luxury brands because demand in Europe is declining, and is expected to remain depressed for some time, according to industry executives.
 
BMW and Mercedes both are on track to beat the Lexus brand of Japan's Toyota Motor Corp. for the second year in a row."
 
German Luxury-Car Brands Surge in U.S. (WSJ)

#10 of 21 BMW > MB by steve_ HOST

Jan 06, 2013 (7:38 pm)

"BMW AG's U.S. sales surged 39 percent in December, powered by the 5 Series car line, helping it top Daimler AG's Mercedes-Benz in luxury auto deliveries for the second consecutive year."
 
BMW 39% December gain overtakes Mercedes for U.S. crown (Detroit News)

#11 of 21 Re: BMW > MB [steve_] by fintail

Jan 07, 2013 (11:53 am)

Replying to: steve_ (Jan 06, 2013 7:38 pm)
I am kind of surprised at that - the good 5er lease rates must have worked. I thought the F10 wasn't exactly setting things on fire sales-wise, so far.

#14 of 21 Lexus still stumbling by steve_ HOST

Mar 12, 2013 (4:56 pm)

And guess who's running and gunning?
 
"Six years ago, Audi trailed both of its German rivals in sales and cachet, and nowhere more so than in the U.S. Since then, it has nearly doubled its U.S. model lineup and prodded its American dealers to invest some $206 million in sleek and airy new showrooms over the past three years. Along the way, it has crafted an image as the upstart alternative to its more blue-blooded premium rivals, tapping into a luxury ethos that's favored the high, yet minimalist, design typical of Audis. "We have put a lot of work in recent years toward winning over the U.S.," said Audi Chief Executive Rupert Stadler."
 
Audi Races for Luxury Crown (WSJ)

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