Last post on Sep 27, 2013 at 10:21 AM
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Lexus, BMW, Mercedes-Benz
#17 of 26 Re: Lexus still stumbling [hpmctorque]
Mar 13, 2013 (6:09 am)
Audi is far and away the strongest upmarket brand in China, helped by getting in early (and I don't recall any Chinese copycars of Audis, that might help). I want to say it outsells MB there by triple. The brand also appeals to what used to be the BMW demographic, and I won't elaborate any more on that (watch TopGear)
I don't see the point of an Audi if it isn't Quattro - what sets the brand apart without it? The design is pretty, but there's still a lot of VW parts bin stuff in some models. Quattro needs to be standard across the range. But maybe that's just an enthusiast's opinion, as they seem to sell anyway.
Oh, and speaking of China and Lexus both, I read the upcoming BYD S7 will be evolutionary from the S6, which is a shameless copycar clone of the 04-09 style RX. The S7 will be an 10+ style.
#18 of 26 Re: Lexus still stumbling [fintail]
Mar 16, 2013 (5:55 am)
I agree with you on the Audi Quattro matter for myself; the two go together. Audi, though, has apparently decided that it doesn't want to lose sales to those who don't need or want the extra expense, complexity and weight of the Quattro system. You don't see many Subies in FL and southern GA, AL, LA and Puerto Rico.
A couple of years ago I got into a conversation with an employee of what he claimed is the largest Audi dealer in FL. As an aside, he happened to be an Austrian who not only sounded like Schwarzenegger, but looked as though he could have been Arnold's younger brother. Among the things he told me is that FWD outsells Quattro by a large margin at his dealership. Most of the Audis they buy for inventory are FWD. Why? Many of the customers are retirees who mostly drive locally. They want a luxury brand, but don't want to pay for a feature they don't need. Any travel to the snowbelt is during the warm months. They choose Audis for their exterior styling and tasteful interiors. For some, Audi's small price advantage over BMW and MB is icing on the cake. The advantage that Quattro offers on wet roads is only appreciated by some aggressive drivers.
I realize that the geographic area and demographic I'm talking about qualifies as a niche market, but it's a significant niche.
#19 of 26 Re: Lexus still stumbling [hpmctorque]
Mar 16, 2013 (7:27 am)
It might also be for cheaper prices - a base FWD A6 is surprisingly cheap (undercuts 5er and E by thousands), which makes better leases and sales, as so many of these things are leased. Good way to improve sales volumes. In my area (lots of rain, little snow), probably 95% of A6s I have seen on the lot are Quattro. But in drier areas, what you say is probably true and then some. A sale is a sale.
May 02, 2013 (9:40 am)
"Daimler AG's Mercedes-Benz extended its lead over BMW AG in the U.S. luxury sales race, with a 5.8 percent gain in April.
Sales for the Mercedes brand rose to 23,635 in April, led by gains for the C-Class sedan and M-Class sport-utility vehicle. The BMW brand posted a 10 percent increase in April to 23,225, the Munich-based company said Wednesday in a statement."
Mercedes extends lead over BMW in U.S. with gain in April (Detroit News)
#21 of 26 One other surprise for April
May 02, 2013 (11:57 am)
Acura outsold Audi...
#23 of 26 Re: Lexus still stumbling [hpmctorque]
Sep 15, 2013 (6:37 am)
They want a luxury brand, but don't want to pay for a feature they don't need.
I'll go further than that. If I were in the market for an Audi, and the AWD was the same price as the FWD, I would choose the FWD. AWD adds weight and complexity, gives you yet another potential breaking point.
I think a lot of the people who live up in the perpetually frozen northlands forget what it's like for those of us who don't deal with snow and ice 6 months of the year (or ever).
By the way, isn't it about time for ya'll (southern slang, "You all"), for you to start tuning up your snow blowers? I myself am looking forward to the first cold front, and the chance to open up the house after several months of constant air conditioning.
#24 of 26 Re: Lexus still stumbling [ohenryx]
by Stever@Edmunds HOST
Sep 15, 2013 (7:00 am)
First frost predicted tonight.
(And it's spelled y'all.)
#25 of 26 Re: Lexus still stumbling [ohenryx]
Sep 15, 2013 (10:16 am)
A FWD Audi will also likely have considerably lower real-world resale value, so if one goes that route, they better get it cheap or keep it forever.
Kind of like how a MB E-class can technically still be ordered without nav, but do it at your own peril.
#26 of 26 Mercedes smells blood in the water
by Stever@Edmunds HOST
Sep 27, 2013 (10:21 am)
The CLA is looking like a huge hit - lots of car for the price of a high-end Honda. MB is even swearing that there will be plenty of ones available for the touted $29.9 base price.
"Despite going on sale late in the year, the two new CLA models are central to propelling Mercedes-Benz to what the company is projecting will be a record sales year in the U.S. — as well as a likely luxury-car sales crown for 2013 as well. Through August, Mercedes-Benz sold 209,459 vehicles (including those from its smart and Sprinter brands), 11.2 percent better than for the first eight months of last year. The company's all-time sales record in the U.S. was set last year, when it sold 305,072 vehicles."
Mercedes Dealers May Keep Lid on 2014 CLA 250 Prices as Brand Pushes to Record Sales Year