Last post on Mar 06, 2013 at 5:25 AM
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Car Buying, Automotive News
Mar 06, 2013 (5:25 am)
"The two 1st-place teams are Tegrity and My Motive.
Tegrity's idea demystifies and humanizes the auto salesperson, giving he or she "a reputation and an identity" in order to create trust and loyalty.
My Motive matches the car shopper to a salesperson via attributes and expertise such as truck specialist or green-car specialist to improve rapport and to create higher customer satisfaction at the point of sale."
2013 Hackomotive Winners Focus on Building Trust in Car-Buying Experience