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Edmunds "Hackathon"
20 messages, Last post on Mar 06, 2013 at 6:25 AM
You are in the Automotive News & Views Forum.What is this discussion about? Car Buying, Automotive News
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#18 of 20 Keep it simple (for customers) by victor23
Nov 05, 2012 (4:20 pm)
1. Remove haggling from the process altogether. Transparent fixed prices. Make it "Macy's-like" or "Walmart-like": regular price, sale price, clearance price.2. Customization limited by only technical feasibility (for those who would like "made-to-order"). I mean, so that I don't need to buy V6/AWD/moonroof in order to get, say, heated mirrors or automatic headlights.
3. Enable the option to buy directly from the manufacturer online, without contacting any particular dealer.
I would be much surprised if there are many buyers who disagreed.
#19 of 20 Hackomotive 2013 by KarenS HOST
Feb 01, 2013 (12:59 pm)
You've shared your ideas. Here's a chance to make it happen and win some big bucks!http://www.youtube.com/watch?v=BcRENHGwbTE
http://www.hackomotive.com/
#20 of 20 results are in by steve_ HOST
Mar 06, 2013 (6:25 am)
"The two 1st-place teams are Tegrity and My Motive.Tegrity's idea demystifies and humanizes the auto salesperson, giving he or she "a reputation and an identity" in order to create trust and loyalty.
My Motive matches the car shopper to a salesperson via attributes and expertise such as truck specialist or green-car specialist to improve rapport and to create higher customer satisfaction at the point of sale."
2013 Hackomotive Winners Focus on Building Trust in Car-Buying Experience
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