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#1 of 20 Edmunds "Hackathon"
by Karen@Edmunds HOST
Sep 14, 2012 (11:45 am)
Auto industry insiders and other innovative thinkers are asked to save the dates of November 29-30 for Edmunds.com's "Hackathon." The two-day event being held at the company's Santa Monica, Calif. headquarters will inspire participants to identify problems with the car buying process, brainstorm ideas to solve the problems, and draw up blueprints for products or processes to execute the solution. What do you think are the issues the Hackathon should address? Have any ideas for possible solutions?
Edmunds.com Schedules Auto Industry 'Hackathon' to Identify and Overcome Car-Buying Obstacles
#2 of 20 Re: Edmunds "Hackathon" [KarenS]
Sep 14, 2012 (1:06 pm)
Almost every vehicle you see on the road has been personalized to fit the driver in some type of way. But very few dealers offer the option to personalize at the time of purchase. Usually consumers have to go to an aftermarket shop or automotive parts retail chain. And, this could negatively affect the new car warranty. How can we get more dealers to offer personalization at the time of purchase that is covered under warranty? I work with a company that offers the software and training required for this to dealerships. So, Iím very interested to see what would convince dealerships to offer more warranty covered personalization at the time of sale.
#3 of 20 Re: Edmunds "Hackathon" [KarenS]
Sep 14, 2012 (1:20 pm)
Sure. Fly me out there. I'll have it all straightened out in no time.....
#4 of 20 Re: Edmunds "Hackathon" [fezo]
Sep 15, 2012 (9:16 am)
Me too. fezo and I solve those issues post haste.
#5 of 20 Space for improvement!
Sep 18, 2012 (11:16 am)
Purchasing a new car is often an unpleasant an inefficient experience. On average, US consumers take 14.7 weeks to buy a new car. 59% said that they hate the car-buying experience. There is lots of space for improvement!
#6 of 20 Re: Edmunds "Hackathon" [roadburner]
Sep 18, 2012 (11:36 am)
So what's the first think you and fezo would want to address?
#7 of 20 Re: Edmunds "Hackathon" [prlady1]
Sep 18, 2012 (11:47 am)
An average online shopper compares and contrasts 6 brands but according to Toyota customers only visit 1.3 car dealerships. We believe that the comparison cannot be done solely online! Buying a car is one of the most expensive investments most people do and it should be a pleasant, fun and easy experience.
#8 of 20 Re: Edmunds "Hackathon" [arctestdrive]
Sep 20, 2012 (9:16 am)
Agreed! We at Edmunds.com strongly believe in the importance of the real world test drive. What can we as an industry do to make the experience that much more appealing?
#9 of 20 Re: Edmunds "Hackathon" [prlady1]
Sep 20, 2012 (9:33 am)
We at Edmunds.com strongly believe in the importance of the real world test drive. What can we as an industry do to make the experience that much more appealing?
I don't think it's an industry issue .. since the dealers are all independent, the manufacturers would have to rewrite the agreements to standardize this aspect of the car buying process.
I've taken test drives that have lasted 30 minutes, and others took less than 10 (left ... left ... left ... left to the dealer parking lot).
How many times have we read something on these forums written by someone who bought a car and, a few days or a week later, discovered something about it that they really dislike? A test drive should allow the consumer to use the vehicle in "real world" conditions (towing if it's a pickup, car pool for a van / SUV / CUV, etc.)
#10 of 20 Re: Edmunds "Hackathon" [michaell]
by Stever@Edmunds HOST
Sep 20, 2012 (9:37 am)
You could try to rent a comparable model but who wants to pay for a test drive? Not me.
Left, left, left, left - was that dealer next door to a Nascar track?