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Last post on May 29, 2012 at 6:15 PM
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#84 of 84 Picking the right car
by steve_ HOST
May 29, 2012 (6:15 pm)
“In too many cases, people choose a car for its styling or because it is a trendy favourite,” he notes. But that implies consumers can easily ignore all the subliminal signals coming from those structures in the brain that are responsible for predicting the outcome of decisions and providing emotional rewards."
Difference Engine: You are what you drive (The Economist)