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Last post on Jan 26, 2012 at 11:51 AM
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Car Buying, Car Financing, Car Leasing, Car Selling, Car Values, Certified Used (CPO), True Market Value (TMV)
#1 of 180 Edmunds car pricing & True Market Value – ask your questions here…
by csmanagermark
Oct 12, 2011 (4:43 pm)
Please post any issues or questions you have about car pricing on the Edmunds site, and an Edmunds staffer will respond. Thanks!
#2 of 180 Edmunds Pricing & TMV
by ealexand46
Aug 10, 2011 (6:23 pm)
#3 of 180 Edmunds Pricing
by ealexand46
Sep 09, 2003 (3:59 pm)
My son recently bought a new 2004 Volvo S60 in Dallas, TX at an advertised price of $5000 off MSRP. According to Edmunds the dealer cost on the vehicle (invoice less $2000 dealer incentive less the 1% Volvo holdback) was $700 MORE than the price he paid. How can this be or is Edmunds information incorrect?
#4 of 180 by kcram HOST
Sep 09, 2003 (4:07 pm)
Hi ealexand46
Since this was an ad car, the dealer was likely willing to take a hit on the price in return for showroom traffic. Happens all the time.
kcram
Host
Smart Shopper and FWI Message Boards
Sep 09, 2003 (4:41 pm)
Thanks kcram,
I appreciate the reply and respect your knowledge and answer. I have seen those "showroom traffic" type of ads before but they were always for only ONE particular vehicle. This ad was an internet ad for ALL vehicles in stock and my son picked out the one HE wanted. He said the salesman acted like he and others around knew nothing about the ad and made several calls and a conference with the sales manager about it. I was thinking maybe some kind of unknown dealer incentive or monthly sales bonus, etc. What do you think, are those things a possibility?
alexand46
Sep 09, 2003 (9:06 pm)
No way to prove it, but I think unpublished incentives are common.
Last Dec, I bought a Honda Si $2k under invoice, with Edmunds showing a $1K dealer incentive; and others got deals under mine by $1K+. Earlier this year Corolla's were selling way low, in the absence of published incentives. The only clue in both cases was that Edmunds stopped publishing the invoice figures on both cars.
So, yup, it's more than loss leaders > showroom traffic.
#7 of 180 by kcram HOST
Sep 09, 2003 (10:47 pm)
If the discount was for all cars in stock, I'd say this... there was definitely a sale bonus involved it if was coming up on the end of a month, and/or there was an "end date" to the discount in the ad, such as "This ad expires Sep 9 2003" (and usually 1 or 2 days after the ad runs). Since they know full well they can't posibly clear their inventory in the time allotted by the ad, they take that chance of a few people taking advantage of it.
kcram
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#8 of 180 Re: Edmunds Pricing
by Car_man HOST
Sep 10, 2003 (4:29 am)
Hi ealexand46. Volvo has owner loyalty and conquest cash incentives on the 2004 S60. Was your son a returning Volvo customer or the current owner of an Audi, BMW, Mercedes-Benz, or Saab? If so, that would explain the additional discount that he received.
Car_man
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Sep 10, 2003 (6:45 am)
What would be a reasonably out the door price for a Camry XLE v6 with leather seats without the Navigation system Car Man in the NYC region. Also I heard the difference in cost from 2003 Camry Xle and the 2004 Camry XLE is Fifty dollars. Any truth to that!
Sep 10, 2003 (4:56 pm)
Hello Car_man,
Thanks, but it was a no-trade-in deal and he had never owned a Volvo or others that you listed.