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Nissan, Car Comparisons, Automotive News, Hatchback, Sedan, Van
Oct 02, 2012 (5:05 am)
"No major car company has yet figured out how to penetrate profitably the lowest price segment in emerging markets, even though these countries already make up nearly half of all global vehicle sales.
That Datsun is part of any Nissan power play, especially one this large, is an ironic twist for a company whose very decision to extinguish the car brand in the early 1980s was heaped in controversy. The nameplate was still popular at the time—it was the second-biggest selling foreign brand in the U.S. in 1981, with 580,000 cars sold—but Japan-based executives decided that year to stop using Datsun and replace it with Nissan to unify the corporate identity. The move, which caused widespread confusion among dealerships and buyers, contributed to Nissan's decline at the time and is still considered one of the worst marketing decisions in automotive history.
Other critics point to a similarly bold campaign by Mr. Ghosn—the pioneering battery-powered Leaf. Despite great fanfare as the car was rolled out, the Leaf has stalled out over the past year"
For Datsun Revival, Nissan Gambles on $3,000 Model (WSJ)
#13 of 17 Re: A Cost-Cutting Car [steve_]
Oct 02, 2012 (11:38 am)
Can't see why not. The Logan has sold well, I think.
#14 of 17 Re: A Cost-Cutting Car [fintail]
by Stever@Edmunds HOST
Oct 02, 2012 (11:51 am)
Interesting - never heard of them before. They even make a Multi Convivial Vehicle. Cheap, easy to fix, made for rough roads. Sounds good.
#15 of 17 Re: A Cost-Cutting Car [steve_]
Oct 02, 2012 (11:52 am)
The Dacia lineup has some appeal to those who want ruggedness, or are simply cheap. Relatively modern, not as crude as older models, simple to the point where they might have a charm to them.