Last post on Nov 30, 2010 at 7:58 AM
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Chrysler New Yorker, Chrysler 300, Car Values, Coupe
#9 of 10 Re: 1955/56 Chrysler New Yorker vs, C-300 [berri]
Nov 29, 2010 (7:05 pm)
I always felt that Virgil Exner's 55/56 models were very attractive, particularly the Chrysler, DeSoto and Dodge lines, but for whatever reason were overshadowed by both GM and Ford.
Mopar was still outsold by GM and Ford in those years, but that Exner styling was good enough that it helped Mopar gain market share in 1955, 1956, and by 1957 they had something like 22% of the market. They forecast boosting that to 25% for 1958, but once the recession hit, and word got out about the bad quality, the final tally wa something like 15%. And I think it slipped to 13% for 1959.
Mopar was usually stronger than Ford in the middle-priced market. Mercury tended to be priced in range of the more expensive Dodges and the cheaper DeSotos, but Dodge/DeSoto/Chrysler combined would outsell Mercury by a wide margin. In the low priced market though, Ford would blow Plymouth away. And in the luxury market, Lincoln would usually outsell Imperial by a pretty wide margin, although I think 1957 was the one year that Imperial beat Lincoln.
#10 of 10 Re: 1955/56 Chrysler New Yorker vs, C-300 [parm]
by MrShift@Edmunds HOST
Nov 30, 2010 (7:58 am)
More towards the $34K mark, yes.