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The Progression of Chrysler

69 messages,  Last post on Jan 30, 2013 at 8:20 PM

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What is this discussion about? Chrysler, Fiat, Automotive News

Messages Page 8 of 8

#63 of 69 The Cherokee is back - and the and Grand Wagoneer by steve_ HOST

Dec 09, 2012 (11:18 am)

Glad to see one company appreciates the value in older brandnames (don't get me started on the MKS, the CTS and their ilk).
 
"There are bets being taken everywhere," Manley said of the expectation Liberty will be dropped and Cherokee will be the name used worldwide, demarcating it as a stepping stone for buyers to progress to the Grand Cherokee.
 
"It certainly is a very, very well-known name. People who had Cherokees remember them incredibly fondly," Manley said. "It has huge name recognition and a big following."
 
Storied Jeep nameplates are poised for return (Detroit Free Press)

#64 of 69 Jeep's best year ever by steve_ HOST

Jan 09, 2013 (1:04 pm)

"Jeep's biggest challenge in 2012 was keeping up with demand. Adding a third shift at its Jefferson North Assembly Plant in Detroit in November helped. It is exploring ways to expand Wrangler production in Toledo."
 
Chrysler's Jeep brand sold 701,626 SUVs globally in 2012, its best year ever (Detroit Free Press)

#65 of 69 Re: The Cherokee is back - and the and Grand Wagoneer [steve_] by andre1969

Jan 09, 2013 (5:51 pm)

Replying to: steve_ (Dec 09, 2012 11:18 am)
I like the name Cherokee, but wonder...is it politically incorrect nowadays? Chevy took a lot of flak way back in 1959 for calling a truck "Apache". Isn't "Cherokee" sort of the same wavelength?
 
I'm surprised names with "Grand" in them still work. I associate them with the 1970's mainly. "Grand Prix", "Grand LeMans", "Grand Marquis" and if you get a little sloppy..."Gran Torino", "Gran Fury".
 
But, I guess the Grand Cherokee has done well enough over the years, that the name hasn't been tarnished.

#66 of 69 Re: The Cherokee is back - and the and Grand Wagoneer [andre1969] by steve_ HOST

Jan 13, 2013 (7:02 pm)

Replying to: andre1969 (Jan 09, 2013 5:51 pm)
It's a storied name that's been "borrowed" by a lot of companies. Not as bad as that DC football team or the Cleveland mascot if you ask me.
 
In other news, "Fiat, Chrysler and Guangzhou Automobile Group Co. are getting closer to reaching an agreement to produce Jeeps in China for the Chinese market, an Italian newspaper reported Sunday."
 
Fiat, Chrysler deal to build Jeeps in China nears (Detroit Free Press)

#67 of 69 exceeding projections by steve_ HOST

Jan 30, 2013 (6:54 am)

Chrysler reports $1.7 billion net profit for 2012 (Detroit Free Press)

#68 of 69 overspending with a clear intent by steve_ HOST

Jan 30, 2013 (12:33 pm)

The Fiat-Chrysler group released a new product plan for the North American market Wednesday that calls for the introduction of 47 new or significantly refreshed models over the next four years — including six Alfa Romeos.
 
Fiat-Chrysler plans to introduce 47 new or refreshed models over four years (Detroit News)

#69 of 69 more growth details by steve_ HOST

Jan 30, 2013 (8:20 pm)

"Chrysler Group told analysts on Wednesday that it plans to add five additional Fiat models to its U.S. portfolio and that it has canceled several Fiat-based models that had been slated to be sold in the United States as Chryslers and Dodges.
 
The re-engineered heavy-duty Ram and chassis cab have been pushed back to 2014, one year later than originally planned. What is believed to be a compact, front-drive, Fiat-based van has been delayed one year, until 2015. The truck is slated to compete with the Ford Transit Connect."
 
Chrysler Group Shakes Up Future Vehicle Strategy

Messages Page 8 of 8

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