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Postwar Studebakers

2071 messages,  Last post on Jun 13, 2013 at 9:04 AM

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What is this discussion about? Classic Cars, Coupe, Convertible, Truck, Sedan, Wagon

Messages Page 188 of 208

#1864 of 2071 Re: . [fintail] by jljac

Feb 08, 2013 (8:54 am)

Replying to: fintail (Feb 08, 2013 8:41 am)
A sad situation. It reminds me of the tornado that ripped through Jon Myers garage and storage reported here earlier.

#1865 of 2071 1964 Studebaker TV commercial by uplanderguy

Feb 15, 2013 (5:48 am)

I'm loving this, because I've never seen a '64 Stude commercial before...'63's, yes, but not '64's.
 
I know the base Studebaker line was the one extensively restyled for '64, but not a mention of the Hawk, Avanti, or full truck line in this commercial though.
 
http://www.youtube.com/watch?v=m_S0RMN6NWM
 
I'm assuming that's the Proving Ground track about 15 miles west of South Bend on U.S. 2. I've driven my old white '63 Lark Daytona Skytop R1 on that three-mile track once....at a meet there. It was great fun. The Proving Ground is operated by Bosch now.

#1866 of 2071 Re: 1964 Studebaker TV commercial [uplanderguy] by uplanderguy

Feb 15, 2013 (7:02 am)

Replying to: uplanderguy (Feb 15, 2013 5:48 am)
Here's one that includes the Avanti, but not Hawk nor trucks:
 
http://www.youtube.com/watch?v=kww0lKx-xjE
 
I know this was probably filmed in August '63, but I'm astounded at the mismatch of the shade of color on the LF fender of that four-door sedan!

#1867 of 2071 Re: 1964 Studebaker TV commercial [uplanderguy] by jljac

Feb 15, 2013 (9:30 am)

Replying to: uplanderguy (Feb 15, 2013 7:02 am)
I suspect that there are very few 1964 commercials because Studebaker may have decided to stop its sponsorship of the Mr. ED TV show, which lasted until 1966. The television season and the model year both begin in September, so Studebaker would have committed to a 9 month TV season if it intended to sponsor the show for the 1964 season there should be more commercials. I do not find it unusual that they have a commercial that is only about Larks. I have seen many of those.

#1868 of 2071 Re: 1964 Studebaker TV commercial [jljac] by uplanderguy

Feb 16, 2013 (4:09 am)

Replying to: jljac (Feb 15, 2013 9:30 am)
You're probably right about the connection to Mr. Ed for the '64 model year.
 
Even the second commercial I posted shows the Avanti, but nothing about the Hawk or trucks.
 
The second one seems to be very intent on showing the new square headlight enclosures on the Avanti.
 
I think Studebaker did a great job on the '64's...modern styling, disc brakes available, dual master cylinder on the drum brakes, P-R-N-D-2-1 automatics available, superchargers, very nice interiors, full instrumentation, etc. IMHO only, park a Falcon or Valiant or Chevy II next to a '64 Studebaker and the Studebaker seems more contemporary by today's standards. I know that Automotive News overlayed a '77 Caprice when new, with a '64 Studebaker and interior-to-exterior proportions were pretty similar, although the four-door Stude's wheelbase was three inches shorter (the two-door, seven inches shorter).

#1869 of 2071 1963 Studebaker Shareholder's Meeting by uplanderguy

Feb 18, 2013 (4:23 pm)

Replying to: uplanderguy (Feb 16, 2013 4:09 am)
7 1/2 min. silent film, showing the current Studebaker and M-B products on display, plus President Sherwood H. Egbert, puffing a cigar in places in the film, Chairman of the Board Clarence Francis, and even Andy Granatelli at about 3:12.
 
http://www.youtube.com/watch?v=Q6LpuZEPzx4

#1870 of 2071 Studebaker color, silent Bonneville video by uplanderguy

Feb 22, 2013 (6:41 pm)

I'm loving this, as I'd not seen this film before....obviously a promotional piece for Ashland Oil and Valvoline ("Studebaker Record Test Runs, Powered by Ashland Gasoline and Protected by Valvoline"). Not-very-subtle product placement at around 1:20, 2:02, and 2:14 (although I love the Studebaker Champ with whitewalls and "Hot Rod" magazine on the door at 2:14).
 
http://www.youtube.com/watch?v=rAYrKW1vxjc
 
That Avanti in the video, number 9, was on prominent display at the Studebaker National Museum during the International Meet last summer, still wearing its Halibrand mag wheels and looking remarkably unchanged from this video.

#1871 of 2071 Borg Warner AT used by Studebaker? by texases

Mar 14, 2013 (1:05 pm)

What's the relationship between Studebaker and the BW automatic? Another board has a question, one poster indicating that Studebaker pretty much came up with their own AT after some discussions with BW. I though it was a BW transmission.

#1872 of 2071 Re: Borg Warner AT used by Studebaker? [texases] by uplanderguy

Mar 14, 2013 (2:10 pm)

Replying to: texases (Mar 14, 2013 1:05 pm)
Although I'm mostly interested in '60's Studebakers, my understanding is that Studebaker, in conjunction with B-W, developed their "Automatic Drive" in 1950, that had a lock-up torque converter like Packard's Ultramatic of the year before. I have read in more than one place that Ford wished to buy the Studebaker "Automatic Drive" but that Studebaker wouldn't sell--a dumb idea! By '56, when Studebaker's fortunes were failing, they began to buy B-W automatics (called "Flightomatic" by Studebaker) 'off the shelf', so to speak.
 
When the Avanti was introduced, supposedly Studebaker worked in conjunction with B-W to come up with a 3-speed automatic that could be shifted manually through three forward speeds (quadrant PRND21). Supposedly that was an Avanti exclusive at the time of introduction--summer '62. Later, in the '63 model year, that trans was offered in Larks and Hawks too.
 
Hope this helps a little.

#1873 of 2071 Re: Borg Warner AT used by Studebaker? [uplanderguy] by texases

Mar 14, 2013 (2:21 pm)

Replying to: uplanderguy (Mar 14, 2013 2:10 pm)
Yep, helps a lot. Thanks!

Messages Page 188 of 208

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