Last post on Dec 12, 2013 at 11:26 AM
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#1859 of 2184 '62 Lark convertible and '67 Pontiac Catalina wagon on "My Three Sons"
Feb 02, 2013 (3:00 am)
http://forum.studebakerdriversclub.com/showthread.php?68805-62-Lark-in-My-Three-- - Sons-Episode
I don't like how the Lark owner seems like such a phony, but the car is interesting and I'm surprised with Pontiac sponsoring the show, a Lark is featured so prominently. Guess by '67 Studebaker couldn't complain much.
The Lark must be a four-speed by the way the father reaches to the floor to shift.
#1860 of 2184 Re: '62 Lark convertible and '67 Pontiac Catalina wagon on "My Three Sons" [uplanderguy]
Feb 02, 2013 (9:06 am)
I'm surprised with Pontiac sponsoring the show, a Lark is featured so prominently.
I do not know who sponsored that show in 1967 because it had a run of more than ten years, but in the early years it was sponsored by Chevrolet. I remember that because at the end of the show the credits would run with different Chevrolets driving down the road as seen below.
#1861 of 2184 Re: '62 Lark convertible and '67 Pontiac Catalina wagon on "My Three Sons" [jljac]
Feb 02, 2013 (9:32 am)
I remember always seeing light blue metallic Pontiac Catalina Safari wagons from '65 through at least '68 as the Douglas' family car. In the early '70's, I seem to remember seeing Mercury wagons so the sponsorship must have changed. I'm thinking the show changed networks in the last couple years of programming (it went off the air in '72).
Feb 08, 2013 (7:52 am)
I heard about that. Sad. I haven't read much about it; I'll have to do that.
#1864 of 2184 Re: . [fintail]
Feb 08, 2013 (7:54 am)
A sad situation. It reminds me of the tornado that ripped through Jon Myers garage and storage reported here earlier.
#1865 of 2184 1964 Studebaker TV commercial
Feb 15, 2013 (4:48 am)
I'm loving this, because I've never seen a '64 Stude commercial before...'63's, yes, but not '64's.
I know the base Studebaker line was the one extensively restyled for '64, but not a mention of the Hawk, Avanti, or full truck line in this commercial though.
I'm assuming that's the Proving Ground track about 15 miles west of South Bend on U.S. 2. I've driven my old white '63 Lark Daytona Skytop R1 on that three-mile track once....at a meet there. It was great fun. The Proving Ground is operated by Bosch now.
#1866 of 2184 Re: 1964 Studebaker TV commercial [uplanderguy]
Feb 15, 2013 (6:02 am)
Here's one that includes the Avanti, but not Hawk nor trucks:
I know this was probably filmed in August '63, but I'm astounded at the mismatch of the shade of color on the LF fender of that four-door sedan!
#1867 of 2184 Re: 1964 Studebaker TV commercial [uplanderguy]
Feb 15, 2013 (8:30 am)
I suspect that there are very few 1964 commercials because Studebaker may have decided to stop its sponsorship of the Mr. ED TV show, which lasted until 1966. The television season and the model year both begin in September, so Studebaker would have committed to a 9 month TV season if it intended to sponsor the show for the 1964 season there should be more commercials. I do not find it unusual that they have a commercial that is only about Larks. I have seen many of those.
#1868 of 2184 Re: 1964 Studebaker TV commercial [jljac]
Feb 16, 2013 (3:09 am)
You're probably right about the connection to Mr. Ed for the '64 model year.
Even the second commercial I posted shows the Avanti, but nothing about the Hawk or trucks.
The second one seems to be very intent on showing the new square headlight enclosures on the Avanti.
I think Studebaker did a great job on the '64's...modern styling, disc brakes available, dual master cylinder on the drum brakes, P-R-N-D-2-1 automatics available, superchargers, very nice interiors, full instrumentation, etc. IMHO only, park a Falcon or Valiant or Chevy II next to a '64 Studebaker and the Studebaker seems more contemporary by today's standards. I know that Automotive News overlayed a '77 Caprice when new, with a '64 Studebaker and interior-to-exterior proportions were pretty similar, although the four-door Stude's wheelbase was three inches shorter (the two-door, seven inches shorter).