Last post on Feb 09, 2011 at 8:34 AM
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Chevrolet, Ford, Chrysler, Coupe, Convertible, Truck, Sedan, Wagon
#56 of 57 Re: Marlin, Avanti [Mr_Shiftright]
Feb 09, 2011 (8:08 am)
I mean, look at the Avanti II or a hypothetical replica Checker from a purely pragmatic point of view. These are very old-fashioned cars. Very few people want to spend new-car money on a replica throwback to the 1960s. They either want the latest and greatest, or they want the *real thing*.
I remember around 1990, there was a company that took old 60's GM intermediate convertibles, refurbished them, upgraded them to disc brakes and dual master cylinders, put in a good sound system, and replaced the engine with a generic Chevy 350, which I think was the 200 hp TBI unit, and a 4-speed automatic (THM700R4 I think) They'd also put musclecar badges on them, so that Tempest convertible now sported GTO badges, the Chevelle became an SS, the Cutlass a 4-4-2, etc.
I think they sold them for around $25,000. Actually, for something that combines a lot of the advantages with a new car with the style and charm of an old car, it doesn't seem like a huge amount...although that $25K is probably more like $40K+ today. And I think they even had a 1 year/12,000 mile powertrain warranty.
However, the venture wasn't too successful, and I don't think it lasted long. Overwhelmingly, people either wanted their new cars to be truly NEW, or if they wanted an older car, they wanted the real thing.
#57 of 57 Re: Marlin, Avanti [andre1969]
by MrShift@Edmunds HOST
Feb 09, 2011 (8:34 am)
Perhaps it was an idea before its time. Nowadays, people are upgrading classic cars. These are ofen called "pro touring" cars, and they make a lot of sense.
The marketplace in America is fickle and it is very saturated. Brand loyalty hardly exists anymore.