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#42 of 43 early app adoption is a pandora's box
by steve_ HOST
Oct 18, 2012 (6:50 am)
"At the 2010 Consumer Electronics Show, Ford touted a future that included seamless in-car personalization.
"For both the auto industry and the consumer electronics industry, the best bet is to develop products that are versatile and loaded with features that make them easy to personalize," Ford CEO Alan Mulally said at the time.
Nearly three years later, Ford has 13 applications, including Pandora and Twitter, available through AppLink, a Sync feature that gives drivers voice-control of apps.
Ford is still ahead of its domestic competitors, including General Motors Co. and its MyLink system and Chrysler Group LLC and its UConnect Touch. But analysts say Ford's lead is dwindling.
"Ford's technology is sound, their execution is not," said Mark Boyadjis, manager and senior analyst at market research firm iSuppli Corp.
Ford admits the 13 apps, now available to more than 1 million drivers through AppLink, aren't enough to meet the needs of all drivers."
13 apps and counting for Ford (Detroit News)