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Kia, Car Buying, Automotive News
Jul 11, 2010 (9:09 pm)
is like the #1 supplier of rental cars in the U.S. now, although with GM's ENORMOUS resurgence in the no-profit fleet sales world last month, Kia might have a little competition there once again.
Seems like Hyundai would be smart to keep Kia here, sopping up the fleet sales, to protect and improve the value of the Hyundai brand, especially with the new push into luxury cars for Hyundai.
I dunno...my local Toyota dealer just bought a Kia franchise about 3 months ago and so far hasn't been able to move any of the cars in the initial shipment off the lot. I think some of the Kia models have potential, but just like Mitsubishi and Suzuki, two other companies that will definitely be gone from American shores in the next few years (while continuing to thrive in Japan, I have no doubt), even the company's brand new models have nothing at all to make them stand out from the crowd. The ONLY unique thing they have at Kia is the Soul, and even that has competition from the Cube, neither of which seems to sell well at all despite their curiosity value. And neither gets more than mediocre reviews as a driver's car, although they certainly are eccentric and different styling-wise.
#10 of 58 Re: Kia [nippononly]
Jul 17, 2010 (9:29 am)
Yeah, my local Toyota/Scion stealer bought a Kia francise too and I have seen the same thing week after week with Kia, the same vehicles just sitting there. Seem to have big difficulties getting the cars off the lot.
Not sure what is going to happen to Kia but I can tell you sopping up fleet sales is not going to protect and improve the value of the Hyundai brand. At least, they don't have as high fleet sales as GM, Ford, and Chrysler do.
#11 of 58 Article on the web on Kia demise!!!!!!!
Nov 28, 2010 (9:51 am)
Read and weep on the great deal you are getting...Hyundai is the parent company, so it looks like another shave, GM style..
Funny name and its parent company name is funnier...
Maybe N. Korea is going to eliminate the brand..We live in a strange world..
Nov 28, 2010 (10:37 am)
motorcity: Any chance you could give us a link to the article you're talking about?
The review of the new Optima on this site says it's a pretty darn good car...
#13 of 58 Re: Article on the web on Kia demise!!!!!!! [motorcity6]
by Stever@Edmunds HOST
Nov 28, 2010 (11:04 am)
A link would be nice, unless perhaps you are referring to the WSJ article recently posted?.
Here's a recent link that doesn't sound like they are going under. Written before the latest unpleasantness though. Kia adding another 1,000 jobs in west Georgia ( Atlanta Business Journal)
Another story about booming sales in the US:
"Kia's U.S. sales gained 15 percent this year through October, outpacing General Motors, Toyota and Honda.
South Korea's second-largest carmaker is defying a drop in quality rankings by J.D. Power & Associates as 9.6 percent unemployment spurs demand for inexpensive cars."
Kia turns to hamsters to boost sales (Pittsburg Post-Gazette).
#14 of 58 Re: Article on the web on Kia demise!!!!!!! [steve_]
by MrShift@Edmunds HOST
Nov 28, 2010 (12:50 pm)
Perhaps we should contrast that good news with the drop in quality ratings and the steep depreciation for an "overall" picture of Kia's future?
Or maybe, if the price is right, and enough content is packed into the car, consumers won't care about those deficiencies?
Nov 28, 2010 (1:02 pm)
"latest unpleasantness"? I must have missed something. What was that?
Seems like their factories are running close to full tilt?
Depreciation is huge with KIA, I'm sure. And some of their lower end cars aren't that great. But isn't the Optima fairly impressive considering where they were a few years ago? I myself don't like the styling that much, in part for functional reasons. The high belt line and thick rear pillar means there's a nasty blind spot there. I'm glad I can see out the back of my 08 Accord....
#16 of 58 Re: KIA [benjaminh]
by Stever@Edmunds HOST
Nov 28, 2010 (1:08 pm)
The "latest unpleasantness" aside referred to the bombing by North Korea and escalating Korean tensions. Factory production in Korea could be shunted to war production. Who knows if that would impact the new US plant down in Georgia.
Nov 28, 2010 (1:18 pm)
I think these days in the auto industry it's not so much about how much your particular product is improving from past models, but how fast it is improving in relation to competing models.
For a somewhat minor example of this, consider the number of times Cadillac tried to compete with Mercedes in the high-end roadster market, only to find out that their "new" car was only equivalent to Benz's old one.
Nov 28, 2010 (2:05 pm)
oh, that unpleasantness. Don't think it'll get that bad, but maybe I'm fooling myself.
shifty: seems like the Optima may possibly be close to competing with the Altima, or something like that, I'm not sure...Haven't driven either one, so I can't really say.
With a huge factory in the US I'd say they are unlikely to die. But it's true the brand has almost zero cache at this point. I mean being below Hyundai is tough.
Hyundai has come up a lot though--and many of their cars are pretty similar. The Optima looks different from the Sonata, but the engine, transmission, chassis and other innards are pretty much the same, aren't they.
I got a view of how much Hyundai has come up in the world on a recent visit to Nashville. We were in a neighborhood where the houses were probably about 400-800k. One house had loaded his and hers Sonatas. Doubt they would have considered the previous generation of that car. Just guessing, but the people looked like former Caddy owners or something else American and luxe...
Now people like that probably wouldn't consider a Kia, but maybe in 5 years they would? Guess that's a stretch....