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#1180 of 1310 Re: feel good news department [imidazol97]
Nov 05, 2012 (6:53 am)
It ought to be a true American company. We own the damned thing!
#1183 of 1310 rich General Motors fans
by Stever@Edmunds HOST
Nov 15, 2012 (11:57 am)
"Two big investors said Wednesday they had added to their investments in General Motors Co.
Billionaire investor Warren Buffett's investment arm, Berkshire Hathaway Inc., acquired another 5 million shares in GM raising his stake in the company to 15 million shares in the quarter ending Sept. 30.
And David Einhorn, who runs Greenlight Capital hedge fund, boosted his stake in GM to 21.6 million shares from 17.4 million as of June 30."
Buffett, Einhorn boost stakes in GM (Detroit News)
Nov 23, 2012 (2:39 pm)
Time to update the brand?
"General Motors will explore freshening Buick's famous tri-shield logo, a top executive said.
Redesigning a brand logo is an extremely sensitive process that can send enthusiasts and longtime customers into a frenzy. But Buick has been repositioning itself as an attractive choice for younger affluent consumers."
GM considers revamping Buick logo (Detroit Free Press)
#1185 of 1310 Re: logo wear [steve_]
Nov 23, 2012 (4:55 pm)
>General Motors will explore freshening Buick's famous tri-shield logo,
This will be interesting.
Is there anything actually wrong with the trishield now used? It has evolved to an all chrome insignia now. Would a different insignia keep me from buying a car? I was behind a Mercedes today with no insignia, no model marque on the trunk. The trunk was held down by two straps symetrically spaced from the top edge down under the rollunder of the bumper. It was odd to see NOTHING on the vehicle trunk. Maybe that's what Buick needs--an extreme minimum.
#1186 of 1310 Re: logo wear [imidazol97]
Nov 23, 2012 (5:33 pm)
The current version dates back to the 80s maybe? It looks like it to me anyway. The shield logo only goes back to the late 50s, right? Maybe something different is in order. I wonder what Buick used in the 20s and 30s when the brand was something really upmarket.
I don't know if a car with a trunk held down by straps would be a good example for Buick. In Europe, I would say a huge amount if not a majority of MB and BMW cars are debadged - they have the maker badge, but no model badge. Might not fly in NA where ostentation is more of a cultural norm.
#1187 of 1310 Re: logo wear [fintail]
Nov 23, 2012 (6:41 pm)
The trunk lid might have been repainted and no lock in it? Car might have been a C280, C320 type. It was odd because there was NO chrome brand or label, not because of the straps.
#1188 of 1310 Re: logo wear [imidazol97]
Nov 23, 2012 (6:53 pm)
I've toyed with taking all the chrome except the logo off the back of my Solara. There's just too much of it. You can't much take the badge off - the sheet metal is shaped for it. It would look like something is missing.
I kinda like the Buick tri-shield. They'd need to have a really nice design to replace it. If not, leave it as it is.