Last post on Oct 25, 2011 at 3:25 PM
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#28 of 32 Great Recession hits young buyers
by Stever@Edmunds HOST
Jul 14, 2011 (8:35 am)
"The economic woes of America’s twenty-somethings have forced Scion to broaden its demographic target to include the rest of the Millennial generation, up to age 35. “It’s a function of affordability and the state of economics for 18- to 24-year-olds, with high unemployment,” said Owen Peacock, national marketing communications manager for Scion. “They’re focused on things like college and debt load. At the end of the day, do you go with a small target or go after those who can actually buy a car now? So you need to adjust.”
By Zeus! Now, Scion Pursues Thirty-Somethings (AutoObserver)
Jul 24, 2011 (3:10 pm)
Scion is Toyota's Saturn.. Time to consolidate just like GM/Ford have done. Toyota needs to go back to its roots of building Toyota small vehicles and just call them Toyota's.
Jul 24, 2011 (4:48 pm)
I don't think the stand-alone Scion brand has worked out too well either. But now it looks like Toyota may spin Prius off as separate brand.