Is Scion Toyota's Saturn? - READ ONLY

32 messages,  Last post on Oct 25, 2011 at 4:25 PM

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What is this discussion about? Scion, Saturn

#27 of 32 There is now news that Scion will... by iluvmysephia1

Jan 18, 2010 (9:57 am)

make their very own pick-em-up truck. I can almost imagine such a beast.
 
http://www.thecarconnection.com/marty-blog/1041684_report-scion-still-keen-on-pi- ckup-truck

#28 of 32 Great Recession hits young buyers by steve_ HOST

Jul 14, 2011 (9:35 am)

"The economic woes of America’s twenty-somethings have forced Scion to broaden its demographic target to include the rest of the Millennial generation, up to age 35. “It’s a function of affordability and the state of economics for 18- to 24-year-olds, with high unemployment,” said Owen Peacock, national marketing communications manager for Scion. “They’re focused on things like college and debt load. At the end of the day, do you go with a small target or go after those who can actually buy a car now? So you need to adjust.”
 
By Zeus! Now, Scion Pursues Thirty-Somethings (AutoObserver)
 

#30 of 32 Yes by cannon3

Jul 24, 2011 (4:10 pm)

Scion is Toyota's Saturn.. Time to consolidate just like GM/Ford have done. Toyota needs to go back to its roots of building Toyota small vehicles and just call them Toyota's.

#31 of 32 Re: Yes [cannon3] by steve_ HOST

Jul 24, 2011 (5:48 pm)

Replying to: cannon3 (Jul 24, 2011 4:10 pm)
I don't think the stand-alone Scion brand has worked out too well either. But now it looks like Toyota may spin Prius off as separate brand.

#32 of 32 still number one in reliability by steve_ HOST

Oct 25, 2011 (4:25 pm)

"For the fourth year in a row, Toyota's Scion, a brand geared toward young people, had the fewest problems" (in Consumer Reports' annual auto reliability survey).
 
Consumer Reports: Ford quality slips, Chrysler gains as Japanese brands dominate top rankings (startribune.com)

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