Last post on Dec 06, 2013 at 1:56 PM
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Toyota Prius, Car Buying, Hybrid Cars, Sedan
#973 of 1269 Re: Invoice price question for the 2012 Prius 2 [yepigotaprius]
Jul 30, 2012 (7:31 pm)
That's a great price, thanks for posting. I am trying to get close to that, but the best I have so far is $22213 plus the $760 destination and the TDA fee of $437. Needless to say I am not happy with that so I am still trying to find a better deal. Does your $20999 price include those fees as well (if so that would go from a great deal to a smoking deal)?
I am pretty sure there is some greater than normal pressure on moving these, but I am not sure how dealers are selling these below invoice. Except that the "invoice" they show is not their real invoice anyway so I am guessing that the price paid is really below $22560 anyway. I also looked at the sales data from Toyota and found that the Prius sales have fallen about 1/3rd since March (to June) while gas prices are down about 10% since then.
My opinion is that the Prius is a pretty unexciting car that gets sexier as gas prices go up, and the opposite is also true The same could be said for many of the Toyota line up though. I could care less about those things though, the Prius seems to be a good fit for me.
#974 of 1269 Re: Invoice price question for the 2012 Prius 2 [pageup]
Jul 31, 2012 (5:05 am)
Yes, the $20,999 was the total price. There were no additional fees. I was shocked because the lowest quote that I could find (before Maguire Toyota) was this: $21,899 plus $389 dealer fee plus $750 destination fee. AND that dealer told me that there was no way that I could get a 2012 Prius Two for $20,999. I did end up spending a little over $200 in my transportation costs (plus 4.5 hours driving each way). But I'm also going to save about $150 on taxes in my state registration (I'm registering it tomorrow). Ithaca seemed like a cool college town, not that I was there long. I have no idea about sales numbers, I really bought the Prius for the MPGs, but now, I think the car is pretty exciting. Even the base model has outstanding features.
#975 of 1269 Re: Invoice price question for the 2012 Prius 2 [yepigotaprius]
Jul 31, 2012 (5:49 am)
The Prius is a great car, no doubt. I think most buyers however tend to buy a car they fall in love with at first sight and (IMO) the Prius is kind of like the smart girl you have to get to know for her looks and her mind
Thanks for verifying the details too, it is really good to know that there are dealers who can sell it for $21k and still make it work out for both parties. Do you think they may have made up some of the ground on price through financing? If that is the case I may need to re-think my financing and at least let the dealer try to shop it.
All the offers I have so far are without dealer financing or a trade. With the fees rolled in, the best price I have been offered here so far is around $23k (not including any options or paint). When I put $22k out there as a counter to several dealers I was flat out told to have a nice day, but I have not been shopping for 4 weeks like you have, probably a week now.
#976 of 1269 Re: Invoice price question for the 2012 Prius 2 [pageup]
Jul 31, 2012 (6:12 am)
My APR was 2.04 (Maguire got me the rate, it was lower than what I had from my bank). I'm not sure if they could make much money off of that financing. Even though I was looking for 4 weeks, I was getting the same responses from dealers as you are... they would not go below $23k (and I cast a wide net....between Virginia and Massachusetts...so I had at least one or two dealers in each state who were emailing and calling.) When I was there buying my car, there was a Prius being shipped to Chicago because the buyer was still saving money somehow. I think they are able to do very low prices because they must be doing high volume. [But all of the dealerships that I was in contact with are high volume, so I don't know why the difference in the sales approach.]
#977 of 1269 Re: Invoice price question for the 2012 Prius 2 [yepigotaprius]
Jul 31, 2012 (6:12 pm)
How many miles on the car when you picked it up? What color is it? I live in NYC, and is about 4.5 hours to get there. My minivan needs about 20 gallons of gas round trip (wife will drive it back). So about $100 for the gas and tolls.
#978 of 1269 Re: Invoice price question for the 2012 Prius 2 [pageup]
Aug 01, 2012 (12:02 pm)
That is an awesome price for the prius II and III. Did you work with a specific person? If so, what is his or her name? I will plan a trip this weekend to pick up a prius.
I can only hope the deal is still going on.
#979 of 1269 Re: Invoice price question for the 2012 Prius 2 [yepigotaprius]
Aug 01, 2012 (5:55 pm)
Awesome info Yep! Thanks for sharing it. I noticed that yesterday they still had the $20999 advertized at Maguire's web site, but it has since been taken down and there are now no specials shown - now I am seeing banners for the Nationwide Clearance Event on most dealer sites. It may be a month end deal, and being past mid-year should help too.
#980 of 1269 My out the door price
Aug 03, 2012 (1:55 pm)
We bought a 2012 Prius hatchback in May of this year. It's the base model; the price included floor/rear mats and destination charge, but does not include the sales tax. It was just under $22,000. I'd called other dealers and two online brokers. No one came close. No one even came under $23K. One of the online dealers didn't believe the price and said, "If you really get the car for that price, you should buy two and turn around and sell one for a profit." I live in the SF Bay Area, btw. Hope this helps. Sunnyvale Toyota was the seller.
#981 of 1269 Re: My out the door price [kimmierose]
Aug 03, 2012 (3:09 pm)
When I calculate (what I believe is) the dealer cost from the invoice price and include the destination and TDA, I get just over $23k. That makes me wonder if the $21k deals are only going to be seen from highest volume dealers, possibly looking to move enough cars at the end of a month to make some sales bonus number - so taking a loss on a couple cars may make sense. Unless there are some hidden incentives out there for the Prius (but I have not seen any yet). I have seen 2 ads now for the prius at $21k, but they are not in my state, so these are definitely legit deals. I am struggling to understand how the $21k deals are possible though.
#982 of 1269 Re: My out the door price [pageup]
Aug 03, 2012 (5:28 pm)
Sunnyvale Toyota identifies itself as a volume dealer. They get a big, big bonus at the end of the year I'm told, so they'll sacrifice some cars to make numbers. The other dealers I visited in the South and East Bay never came close.
That said, what all Bay Area dealers have going against them is the high, high cost of real estate, which I suspect they pass along to buyers. I considered trying to buy in some of the more depressed areas in the state, but I didn't want to travel so far.
Location and timing seem to play a big part. Maybe toward the end of the model year???