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2010 Toyota Prius Prices Paid and Buying Experiences

270 messages, Last post on Nov 24, 2009 at 8:57 PM
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Replying to: memike (Oct 15, 2009 8:50 am) |
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I'm wondering if anybody has purchased a 2010 Prius in the Central Florida area in the last month or so, and what kind of pricing they got. Some websites are showing them as selling above MSRP while others show them as selling at or slightly below MSRP. So I'd love to hear some real-time experiences before I head to my dealer. Thanks. |
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I actually had this car shipped from a Boston dealer down to Florida because I could not get the Florida dealer to come close to the price up North. I realized this was in part because the fee SouthEastern Toyo dealers have to pay plus the increased shipping cost down here and the higher dealer fees and port installed options. The sticker on the car in Boston was 26k for a Prius 3 with Nav, mats, and net- I paid 24k plus the 300 doc fee and the 659 shipping. In Florida, I could not get a dealer under 27 so this was a significant savings for me move than 2k even after I paid shipping. Expressway Toyota, Dorchester Mass |
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Replying to: fursat (Oct 14, 2009 11:36 am) thaNKS
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Replying to: belfast1 (Nov 16, 2009 4:31 pm) |
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2010 3rd Generation Prius Sale! You are invited to a silent sale on the 2010 Prius at Earl Stewart Toyota. For the remainder of November 2009, all of our new, in-stock 2010 Prius will be sold at dealer invoice. And, as always at Earl Stewart Toyota, no Dealer Fees. Please note that dealer invoice is not our dead cost. We're still making a profit. Please see below for more details. This is a legitimate sale. A legitimate sale must have a legitimate reason. We are looking to close our year strong by clearing out our new Prius inventory. This will help us earn more Prius. The number of cars of each model that Toyota allocates to a dealer is based on how fast they sell their inventory. By having this sale, we will earn more Prius going in to the New Year. We will benefit by having a larger inventory of cars that are normally sold at MSRP. This is the strategy that has made us the largest seller of Prius in the Southeast United States. Here is a current list of our new Prius inventory with MSRP and sale price listed. Again, these prices are plus tax and tag only - no dealer fees or phony markups. These cars are physically here. We have more Prius in our incoming inventory that will also qualify for the sale. We do not expect this inventory to last long. model color MSRP Sale Price 2010 Prius II Blizzard Pearl $24393 $23204 2010 Prius II Sandy Beach $24719 $23717 2010 Prius III w/leather Blizzard Pearl $26941 $25292 2010 Prius III Blizzard Pearl $24794 $23544 2010 Prius III w/leather & NAV Silver $28072 $26316 2010 Prius III Black $24874 $23844 2010 Prius III w/NAV Black $26604 $25311 2010 Prius III w/NAV Black $27303 $25799 2010 Prius III Black $23874 $23025 2010 Prius IV Blizzard Pearl $27494 $26325 2010 Prius IV Barcelona Red $26575 $25654 2010 Prius IV Sandy Beach $27374 $26275 2010 Prius IV w/NAV Blizzard Pearl $29675 $28339 2010 Prius V Silver $28744 $27560 2010 Prius V w/NAV Barcelona Red $31224 $29677 2010 Prius V Winter Gray $29542 $28178 There is still profit behind “dealer invoice.” We’re still making about $500 when selling a Prius at invoice as opposed to an average of approximately $1700 at MSRP. For an even further explanation about dealer invoice vs true dealer cost. Please click on Earl's Blog and read the item entitled, "Holdback or Holdup?" Thanks, Earl Stewart Toyota Your privacy is important to us. If you no longer want to receive these emails, click Here Alternatively you may send a written request to the address above.
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MSRP was $23950 (only extra was $200 floor mats) and I paid $22150. Got a 3.74% rate through the dealer and was very happy with the whole experience (unlike another dopey Toyota dealer I dealt with before). If you are flexible with what they have in stock, now until the end of the year is the best time to buy. Good luck! Herb Chambers, Boston |
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Replying to: njchpd (Nov 17, 2009 4:30 pm) BTW..the Invoice price for a Prius II is $21,056 and for Prius III is $21,784, so the numbers posted aren't anything special and are not invoice prices. I've seen Prius II's adverstised around here for $22,500 including delivery charge. |
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