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Chrysler Allies With Fiat

415 messages,  Last post on Dec 07, 2009 at 2:55 PM

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What is this discussion about? Chrysler, Alfa Romeo, Automotive News

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#382 of 415 Re: I would have guessed Jeep first [steve_] by gogogodzilla Sep 28, 2009 (4:19 pm)
Replying to: steve_ (Sep 24, 2009 1:53 pm) Looks like FIAT is setting the stage to kill off Chrysler and Dodge...   1. They are spinning off the only (vaguely) profitable portions from Chrysler/Dodge - ie: their trucks.   2. Starting to sell the FIAT 500 in the Chrysler/Dodge dealerships as a FIAT.   The next step will be to starve Chrysler/Dodge of product, which shouldn't be hard, as all they really have is crp in the first place.   Which will then lead the dealerships to switch over to FIAT/Alfa Romeo products. After all, they will have gotten accustomed to selling FIATs with the 500. Same with the dealer mechanics.   As for the factories, that looks to be FIAT's way of cheaply moving their production out of high-cost Europe and into a lower-cost America... all on the Fed's dime.   Which is a pretty slick deal for FIAT. Replies to this message: steve_ (Sep 28, 2009 4:20 pm)
#383 of 415 Re: I would have guessed Jeep first [gogogodzilla] by steve_ HOST Sep 28, 2009 (4:20 pm)
Replying to: gogogodzilla (Sep 28, 2009 4:19 pm) Buying a company and then selling off the parts is SOP.   I don't think I'd dump the Jeeps if I were Fiat.
#384 of 415 Fiat shakes stuff up by steve_ HOST Oct 05, 2009 (9:27 am)
"Chrysler Group LLC is losing two more high-level executives after a board meeting last week conducted by 20-percent owner and managing partner Fiat S.p.A. The company is casting the moves as part of its ongoing efforts to reorganize Chrysler management in an orientation more focused on the company's individual Chrysler, Dodge and Jeep brands.   In a statement, Chrysler also said it is reorganizing the Dodge brand, creating separate groups for Dodge cars and trucks."   Two More Chrysler Big Shots Out in Fiat-Led Management, Brand Reorg (AutoObserver)   "It will now consist of the Dodge Ram truck brand and the Dodge car brand each with its own CEO. Well known designer Ralph Gilles takes over as the head of the Dodge car brand while Chrysler marketing executive Fred Diaz Jr. will head up the Dodge truck brand. The former head of Dodge Mike Accavitti resigned."   Chrysler Announces New Ram Brand (Straightline)   The AP says:   "Separating Dodge into trucks and cars will make it easier to sell the Ram brand, said Aaron Bragman, auto industry analyst for the consulting firm IHS Global Insight. The Ram and Jeep brands are the only parts of Chrysler that currently have value, he said.   "It's a better way for them to eventually divest the brand," he said. "If they need to liquidate, it will be easier to do, but that doesn't instill confidence in many people."   Ranieri, however, said splitting the brands follows Fiat's successful management structure in which Marchionne separated Fiat commercial vehicles from passenger cars." link Replies to this message: stephen987 (Oct 05, 2009 11:36 am) berri (Oct 05, 2009 4:32 pm) kernick (Oct 06, 2009 8:30 am) hpmctorque (Oct 06, 2009 9:05 am) and 1 more...
#385 of 415 Re: Fiat shakes stuff up [steve_] by stephen987 Oct 05, 2009 (11:36 am)
Replying to: steve_ (Oct 05, 2009 9:27 am) I hoped things might work differently. But I'm beginning to believe that there's not enough to save. It sounds as though Fiat is coming to the same conclusion.
#386 of 415 Re: Fiat shakes stuff up [steve_] by berri Oct 05, 2009 (4:32 pm)
Replying to: steve_ (Oct 05, 2009 9:27 am) I dunno, I understand that Fiat may want to separate Dodge from Chrysler and turn the latter into a luxury competitor, but I think Chrysler's upscale image was ruined years ago. It will be hard just to compete with Lincoln which doesn't seem to be a luxury car any more either. As for RAM trucks, not sure it will make much difference because they are way behind Ford and Chevy in popularity. Replies to this message: kernick (Oct 06, 2009 8:30 am) hpmctorque (Oct 06, 2009 9:05 am) steve_ (Oct 06, 2009 9:19 am)
#387 of 415 Re: Fiat shakes stuff up [berri] by kernick Oct 06, 2009 (8:30 am)
Replying to: berri (Oct 05, 2009 4:32 pm) Years ago - the 50's - 80's the luxury car market here in the U.S. was almost exclusively Cadillac, Lincoln and Chrysler (to some extent). Sure there were some foreign nameplates that sold a few.   But the world today has many more foreign competiiors. I think you are presuming that Chrysler "Needs" to exist, and that there is some great market out there to go after. With Chrysler not offering any greater luxury than Hyundai or VW at better prices - I ask - why do we need Chrysler; or why does Fiat want Chrysler to compete in such a crowded market segment?   Chrysler had better offer a) better products b) higher quality c) more value - content vs. price, d) get significantly better mpg or performance or e) be drop-dead gorgeous.   All I see is a broke company with below-average product in a crowded marketplace. No one would buy Chrysler, and Fiat only accepted it because it was FREE, and the U.S. government wanted to keep it running for a while longer - a welfare case. Replies to this message: hpmctorque (Oct 06, 2009 9:05 am) steve_ (Oct 06, 2009 9:19 am)
#388 of 415 Re: Fiat shakes stuff up [kernick] by hpmctorque Oct 06, 2009 (9:05 am)
Replying to: kernick (Oct 06, 2009 8:30 am) It's difficult to dispute what you say regarding Chrysler. Sergio Marchione has done great things for Fiat and it's associated brands. Without him I doubt whether Fiat would have made it. However, Fiat itself isn't out of the woods yet, so it'll be very interesting to see whether he can do what seems almost impossible today, which is to keep Chrysler, Jeep, Dodge, and now Ram trucks going.   If you're inclined to root for the underdog, Marchione is your man, Replies to this message: steve_ (Oct 06, 2009 9:19 am)
#389 of 415 Re: Fiat shakes stuff up [hpmctorque] by steve_ HOST Oct 06, 2009 (9:19 am)
Replying to: hpmctorque (Oct 06, 2009 9:05 am) Too much product overlap I suppose, but I think Ghosn would have been a better fit to run Chrysler.
#390 of 415 Marchionne by hpmctorque Oct 06, 2009 (12:14 pm)
Whoops, Sergio's last name is spelled with a double "n."
#391 of 415 The Fiats better hurry! by kernick Nov 03, 2009 (1:53 pm)
I see most car companies posted equal or better sales in Oct. than in Oct. '08; except for Chrysler which was still down 30%.   The U.S. taxpayer is certainly going to take a bath keeping Chrysler around until Fiat gets a chance to sell enough cars, to stop the bleeding.   This is really going to be ugly. Replies to this message: steve_ (Nov 03, 2009 4:52 pm)

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