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Does Hyundai Assurance Assure You?

11 messages,  Last post on Feb 08, 2009 at 4:25 PM

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What is this discussion about? Hyundai, Car Buying, Automotive News

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#7 of 11 Re: But... [jchan2] by fezo Jan 06, 2009 (3:33 pm)
Replying to: jchan2 (Jan 05, 2009 8:05 pm) You've got the idea - it's great cheap advertising.   It wouldn't affect my decision on what car to buy. I'll look at Hyundais next time around but I was going to do that anyway. The odds are I'll buy their main competitor - a year or two old car from someone else.
#8 of 11 a noteworthy start by steve_ HOST Jan 16, 2009 (8:46 pm)
"The Hyundai Assurance program launched earlier this month has caused purchase intent for Hyundai vehicles to soar 15 percent during initial reaction to the program and has remained at least 7 percent above its seasonal norm ever since, according to Edmunds.com's analysis."   Hyundai Buyback Program and Award Win Attract Shoppers, Edmunds.com Reports
#10 of 11 . by anythngbutgm Feb 05, 2009 (9:37 am)
If anything, I wouldn't want to be the owner of one of the reclaimed vehicles. My guess is it would not be properly maintained not cared for. This will probably worsen their resale value more than appreciate it. Replies to this message: dtownfb (Feb 08, 2009 4:25 pm)
#11 of 11 Re: . [anythngbutgm] by dtownfb Feb 08, 2009 (4:25 pm)
Replying to: anythngbutgm (Feb 05, 2009 9:37 am) "If anything, I wouldn't want to be the owner of one of the reclaimed vehicles. My guess is it would not be properly maintained not cared for."   How is this different than any other car traded in before the loan is completed? How will this hurt resale value? It's no different than getting a car from a rental company.   Hyundai seems to have an effective marketing plan. I won't buy a car because of this plan but evidently it resonated with a bunch of people.

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