Last post on Oct 05, 2011 at 8:37 PM
You are in the Ford Taurus/Mercury Sable
What is this discussion about?
Ford Taurus, Automotive News, Future Vehicle, Sedan
#93 of 493 non SHO taurus
Sep 24, 2009 (10:41 am)
I am a Sable (Taurus) owner who considers my 2000 Sable Premium (all needed accessories including sunroof, power everything, climate control, 27 mpg average) to have been a great value 20K. Last year 2009 top of the line Sables were available (no Nav, no sync, no massaging chairs, no electronic nannies,...) after discounts and specials at about 25K if you know how to haggle.
It was already large enough to carry 5 adults comfortably with a huge trunk.
Why does the new Taurus cost $5K more. I didn't need a bigger, heavier car. 18" or 19 inch wheels are a costly addition (tires=>$200 each) which give a ropugher ride. I don't care about sync and massages and other stupid accessories (I'm over sixty y.o. and find the radio sufficient).
I am looking at the 2010 Subaru Legacy and find it fits better with my needs and has AWD thrown in. For 25K I can get a nicley equipped one (to my taste). I regard the value of my Sable to be exceptional. At present pricing I do not consider the Taurus to be a value. It may be cost competitive with other large cars but the taurus used to be a midsixed bargain. Now it is a large car priced like many other large cars.
I would [predict that many former Taurus/Sable owners are going to be looking at the Fusion (in house) and at lots of other larger midsized alternatives. The taurus has become Ford's avalon or Ford's buick. Why the obsession with larger size and so many gadgets the car weighs 4200#?
#94 of 493 Re: Pricing [akirby]
Sep 24, 2009 (10:53 am)
The Taurus and MKS share the D3 platform with the Ford Flex, Lincoln MKT and upcoming 2011 Ford Explorer. That is 5 vehicles, one plant. And the platform originally came from Volvo, so if there is any economy of scale/reuse in the platform the advantage goes to the Taurus
All of those cars together probably don't have the volume of Camry and its offshoots Venza and Avalon.
You can get a nicely equipped Taurus for around $27K so stop throwing around the $40K figure
I've been talking 30's not $40K. 40K is more like the SHO which is a low volume car.
I'm not putting down Ford products, just pointing to their apparent ineptitude at initial marketing and pricing. Seems to me they went through this same episode with the Edge when it first came out. I think Ford is making good progress on product, but marketing and pricing still lags. Their other challenge is the UAW/CAW. If they don't get the same concessions as GM, and adding the BK advantages GM got, I can see Studebaker all over again down the road. The union killed that company. Shorter term though, Ford looks strong.
#95 of 493 Re: non SHO taurus [pod]
Sep 24, 2009 (11:04 am)
Granted. The Taurus is a big car- perhaps too big to be a volume seller like the Fusion. But it goes down the freeway better than any comparably priced sedan. i chose it because I like its looks, color (cinnamon metallic) , comfort, quiet, and general refinement. It's no hot rod and a Fusion is certainly more agile, but not nearly as good for a trip, In a few years, large, heavy cars like the Taurus will be gone. In the meantime, I will polish mine and enjoy it.
#96 of 493 Re: Pricing [berri]
Sep 24, 2009 (11:10 am)
So basically everyone is complaining that they can't buy a new Taurus for the same rock bottom, huge rebate, fleet queen pricing as the 2005 Taurus.
In other words, you're looking for a bargain and Taurus ain't it. Too bad. Ford won't get profitable giving away cars. If you want a bargain go buy a Kia.
The Taurus looks to be the best car Ford has produced in a long time. It's not perfect but the complaints are minor at best. It is priced in line with similar vehicles from other manufacturers - period. They don't need to sell 200K a year either. Ford would rather have 4 vehicles on shared platforms that sell 100K than one that sells 400K. That's what got them into this mess - relying on one or two high volume models and ignoring the rest.
I'm sure Ford would rather sell 50K Tauri at a small profit than 200K at a loss.
#97 of 493 SHO needs its own thread
Sep 24, 2009 (2:36 pm)
Can the SHO get its own thread, it would clear up some confusion in this thread. I don't think some folks understand when you throw out the $40k figure you're talking the SHO variation of the Taurus.
Then, you get trolls who intentionally blur the difference between reg. Taurus and SHO version.
#98 of 493 Re: weight and SHO [akirby]
Sep 24, 2009 (3:00 pm)
Please explain to me how the Taurus is overpriced when it's cheaper and better than the Avalon?
that's an easy one - despite that the current Av is coming up on 5 years old, there is still no Ford product that is even in the same state as the Av, never mind the same zip code. It all starts under the hood and goes from there. Your 'better' contention is typical Ford fanboy PR garbage. The 2010 Taurus is a nicely restyled 09 Taurus (which couldn't have been any worse) with nothing more than a crappy substandard engine that they had to turbo so that they could put too many HP where it doesn't belong..
Other than that, they're getting better, I suppose. Not difficult when you've been down so long ....
#100 of 493 Re: Pricing [akirby]
Sep 24, 2009 (5:26 pm)
27 k for a Taurus. I wouldn't spend that. You can buy a Camray SE V6 at that price. No Fix Or Repair Daily for me.
Ford is doing well in Europe,but won't send their best cars over here.
#101 of 493 Re: Pricing [dodgeman07]
Sep 24, 2009 (5:42 pm)
thesis, anti thesis, equal synthesis,but you are a under grad wanting to pay 40 k for a ford
#102 of 493 The irony of it all....
Sep 24, 2009 (8:00 pm)
...is that I might well be driving a 2010 Taurus soon. I like the car. It's roomy, attractive and has more than adequate power.
The rarefied air that Ford is attempting to broach in one fell swoop is very tough in today's market. The game plan looked pretty good two years ago. Today it is a nearly impossible sell in most of the U.S. and that's not likely to change in the next 6 to 12 months.
There are Ford dealerships near me with Taurus Limiteds priced at $36K-$37K and SHOs at $42K-$43K. That is a sedan league Ford has NEVER been in and they're trying to get in under the worst possible economic conditions.
Personal preference notwithstanding - a very nice SEL is available for $28K but that's the low end of the range. Most new Taurus models fall between $30K-$34K MSRP as they sit today. The car may well be worth it but times are tough and Ford has not proven itself in this price range.
That said, I do expect to be able to locate a low mileage, used SEL next fall for $21K-$22K. At that price I'll be buying.