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Sedans Ford Taurus/Mercury Sable 2010 Ford Taurus
294 messages, Last post on Dec 07, 2009 at 2:59 PM
You are in the Ford Taurus/Mercury Sable Forum. Your Hosts are pat & karens
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Replying to: akirby (Sep 23, 2009 12:10 pm) //////////////////\\\\\\\\\\\\\\\\\\\\\\ Bingo! That Blue Oval is a tough sell when you move up-market. For decades Ford has been an entry level brand. That image will take time to change. The new Fusion is a better buy than than the new Taurus. For $22K I can get an I4 Fusion with the options I want. Hard to justify a Taurus from my end but many others may have more means than myself. 
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Replying to: dodgeman07 (Sep 23, 2009 12:24 pm) The Avalon STARTS at $28,695. A fully loaded FWD model is $38,985. The Taurus starts at $25,995. A fully loaded FWD model is $38,580. Please explain to me how the Taurus is overpriced when it's cheaper and better than the Avalon?
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Replying to: akirby (Sep 23, 2009 12:49 pm) Looks like the Ford salespeople and PR people have taken notice of this thread. Instead of arguing, just pile on that incentive cash, nice and deep, like you know you're going to have to.
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Replying to: mikemartin (Sep 23, 2009 4:54 pm) Ford always messes up initial pricing (maybe too big of egos in Dearborn) and ends up having to incentivize heavily which screws over the initial buyers. Wait 6 months on this one and you'll probably save a bundle. Someday Ford may learn how to market. They should be aggresively pricing these new vehicles like the new GM is doing against the import brand competition. Get people into the dealerships and cars first, then down the road they can price more closely. I hope Detroit has improved on turbocharging. I remember Mopar getting into this in the 80's I believe. I had a few rentals with it and it sucked. Driving was like spooling up a jet engine but without the guts. Way too much lag time and too abrupt when it did kick in.
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Replying to: berri (Sep 23, 2009 5:09 pm) //////////////////\\\\\\\\\\\\\\\\\\\ FoMoCo is already offering $1,000 off the new Taurus in my area. By winter will it be $2,000? $3,000 off in the spring of 2010? I believe the 2010 actual transaction prices for the Taurus will be 10% under sticker to get some of this BIG iron moved. I congratulate Ford on going it alone (sans TARP funding) and they deserve a shot at our business. Three years ago when Ford was finalizing the design of this vehicle, it's weight was not a big concern. It is now. A base dry weight of over 4,000 pounds. An SHO at almost 4,400 pounds. 17 city mpg doesn't cut it. The car is 10% too heavy and 10% too expensive. A new Avalon is on the horizon. If Ford can't get some people to switch to the Blue Oval quickly, the new Taurus will not turn the tide.
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Let me repeat since some of you apparently can't read: The Avalon STARTS at $28,695. A fully loaded FWD model is $38,985. The Taurus starts at $25,995. A fully loaded FWD model is $38,580. Please provide examples of similar and similarly equipped vehicles that are cheaper. |
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Replying to: akirby (Sep 24, 2009 5:33 am) |
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Replying to: akirby (Sep 24, 2009 5:33 am) Yes - Clearly Ford is giving away the Taurus. It's worth thousands more and most people would gladly pay $40K to drive it. Yes - The Chevy Impala is much cheaper, offers full-size room and gets better mileage. |
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Replying to: dodgeman07 (Sep 24, 2009 7:10 am) I think Taurus has two issues: 1.From a marketing perspective, it doesn't really give you that much more than a mid sized car. A little extra "usable" interior space and a large trunk. For $35K + you can get more space all around in a Highlander or similar crossover and similar mileage. They are going to have to find a way to sell well equiped Taurus in the mid to high twenties, and that likely mean lots of incentives and deals down the road. 2. From a production and accounting standpoint you can't really compare it to Avalon. That car is just a modified (stretched) Camry made on the same production lines and plant, so Toyota doesn't need volume, just a few people that want a bit more car than a Camry and are willing to pay dearly for that. However, the Taurus (and sister MKS) have a dedicated plant and don't share much with other Fords, so they need more volume to cover the much higher fixed costs involved. They are not likely to get a big price premium, so again, look for lots of incentives and marketing offers down the road. The sad thing is that Ford is probably scaring off potential buyers when the Taurus reviews all talk about pricing in the 30's. That's just too high for most family car shoppers when you see ads for cars like the Camry LE at under $20K, and they are well equipped too. When you get over $30K most families start looking at a CUV unfortunately and I think that's why Lucerne was a flop. |
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