Last post on Oct 05, 2011 at 7:37 PM
You are in the Ford Taurus/Mercury Sable
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Ford Taurus, Automotive News, Future Vehicle, Sedan
#75 of 493 Re: weight and SHO [bruneau1]
Sep 23, 2009 (10:26 am)
Resale value is overblown. You have to compare what you actually paid when you bought the car (not "sticker") to what you get when you sell it. Yes, Hondas generally command higher resale, but also usually cost more when first bought (commanding prices closer to sticker). When you compare a five year old Ford to a five year old Toyota, the Ford buyer is still often money ahead because of the huge discounts on the front end. If Ford can command prices closer to list on the 2010 Taurus, then resale will be higher as well. If discounts and rebates grow, resale will drop. It is more or less supply and demand.
#76 of 493 Re: weight and SHO [bruneau1]
Sep 23, 2009 (10:32 am)
To each his own, but don't get me wrong. The '10 Taurus is a good car - no question there. I just wish they would price a well-equipped Limited under $30K and not $35K where Lexus lurks with their ES350.
I understand Ford is trying to take the Taurus up-market but they went a bit too far. At the high end they are very close to Lincoln type pricing.
Maybe that's their goal. Eliminate Merc.
#77 of 493 Re: weight and SHO [dodgeman07]
Sep 23, 2009 (12:10 pm)
The plan is to move Ford upmarket and then move Lincoln even further upmarket. But the Lincoln piece is still under development, so there's more overlap now between the Taurus and MKS than Ford intends long term. It's a temporary situation.
The Taurus Limited is a MUCH bigger car than the ES350 and has more features. Why shouldn't it be priced the same? What does the Lexus have that makes it worth $5K more than a Taurus Limited?
I'm so sick and tired of people saying that the Taurus is overpriced just because it's a Ford. Look at the car and not the badge.
#78 of 493 Re: weight and SHO [dodgeman07]
Sep 23, 2009 (12:22 pm)
The 3.5L EcoBoost V6 is a nice, and most highly likely, reliable engine. But, smooth it is not, compared to many of the Asian V6 counterparts. When one spends $30K to $40K on a car, you expect a refined and smooth engine. This is where the Honda and Toyota V6 engines shine, and even the Hyundai 3.8L V6 is a smooth one, albeit less refined than either the Honda or Toyota. The 3.5L EcoBoost has a certain harsh nature through the full RPM range that the others' do not, and yes, I've driven all of the aforementioned vehicle/engine combos. And, I won't even discuss the refined and smooth nature of the BMW I6 engine.
I really wish Ford the best on this, as compared to Chrysler and GM, they're on a roll with good products in each market segment.
#79 of 493 Re: weight and SHO [akirby]
Sep 23, 2009 (12:24 pm)
Look at the car and not the badge.
Bingo! That Blue Oval is a tough sell when you move up-market. For decades Ford has been an entry level brand. That image will take time to change.
The new Fusion is a better buy than than the new Taurus. For $22K I can get an I4 Fusion with the options I want. Hard to justify a Taurus from my end but many others may have more means than myself.
#80 of 493 Re: weight and SHO [dodgeman07]
Sep 23, 2009 (12:49 pm)
Isn't Toyota also an "entry level" brand? Have you priced an Avalon lately? That is the Taurus' direct competition, not the ES350.
The Avalon STARTS at $28,695. A fully loaded FWD model is $38,985.
The Taurus starts at $25,995. A fully loaded FWD model is $38,580.
Please explain to me how the Taurus is overpriced when it's cheaper and better than the Avalon?
#82 of 493 Taurus is WAY Overpriced
Sep 23, 2009 (4:54 pm)
The 2010 Taurus is too expensive, period.
Looks like the Ford salespeople and PR people have taken notice of this thread.
Instead of arguing, just pile on that incentive cash, nice and deep, like you know you're going to have to.
#83 of 493 Re: Taurus is WAY Overpriced [mikemartin]
Sep 23, 2009 (5:09 pm)
People aren't likely to spend around $40K on any Ford or Chevy sedan, probably not an an Accord or Camry either. That's too close to Audi, Acura and Lexus pricing which carries a better prestige image and better depreciation. In fact, luxury sales are down so there are some great deals on them right now. Good timing Ford!
Ford always messes up initial pricing (maybe too big of egos in Dearborn) and ends up having to incentivize heavily which screws over the initial buyers. Wait 6 months on this one and you'll probably save a bundle. Someday Ford may learn how to market. They should be aggresively pricing these new vehicles like the new GM is doing against the import brand competition. Get people into the dealerships and cars first, then down the road they can price more closely.
I hope Detroit has improved on turbocharging. I remember Mopar getting into this in the 80's I believe. I had a few rentals with it and it sucked. Driving was like spooling up a jet engine but without the guts. Way too much lag time and too abrupt when it did kick in.
#84 of 493 Re: Taurus is WAY Overpriced [berri]
Sep 23, 2009 (7:00 pm)
$1,000 Drive the Difference Retail Bonus Customer Cash available on select 2010 models. Offer can be applied toward purchase amount or can be paid to the customer towards covering up to 3 months payments.
FoMoCo is already offering $1,000 off the new Taurus in my area. By winter will it be $2,000? $3,000 off in the spring of 2010?
I believe the 2010 actual transaction prices for the Taurus will be 10% under sticker to get some of this BIG iron moved.
I congratulate Ford on going it alone (sans TARP funding) and they deserve a shot at our business. Three years ago when Ford was finalizing the design of this vehicle, it's weight was not a big concern. It is now. A base dry weight of over 4,000 pounds. An SHO at almost 4,400 pounds. 17 city mpg doesn't cut it. The car is 10% too heavy and 10% too expensive.
A new Avalon is on the horizon. If Ford can't get some people to switch to the Blue Oval quickly, the new Taurus will not turn the tide.