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Sedans Ford Taurus/Mercury Sable 2010 Ford Taurus
294 messages, Last post on Dec 07, 2009 at 2:59 PM
You are in the Ford Taurus/Mercury Sable Forum. Your Hosts are pat & karens
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Replying to: bruneau1 (Sep 23, 2009 8:57 am) |
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Replying to: bruneau1 (Sep 23, 2009 8:57 am) I understand Ford is trying to take the Taurus up-market but they went a bit too far. At the high end they are very close to Lincoln type pricing. Maybe that's their goal. Eliminate Merc. |
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Replying to: dodgeman07 (Sep 23, 2009 10:32 am) The Taurus Limited is a MUCH bigger car than the ES350 and has more features. Why shouldn't it be priced the same? What does the Lexus have that makes it worth $5K more than a Taurus Limited? I'm so sick and tired of people saying that the Taurus is overpriced just because it's a Ford. Look at the car and not the badge.
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Replying to: dodgeman07 (Sep 23, 2009 10:32 am) I really wish Ford the best on this, as compared to Chrysler and GM, they're on a roll with good products in each market segment. |
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Replying to: akirby (Sep 23, 2009 12:10 pm) //////////////////\\\\\\\\\\\\\\\\\\\\\\ Bingo! That Blue Oval is a tough sell when you move up-market. For decades Ford has been an entry level brand. That image will take time to change. The new Fusion is a better buy than than the new Taurus. For $22K I can get an I4 Fusion with the options I want. Hard to justify a Taurus from my end but many others may have more means than myself. 
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Replying to: dodgeman07 (Sep 23, 2009 12:24 pm) The Avalon STARTS at $28,695. A fully loaded FWD model is $38,985. The Taurus starts at $25,995. A fully loaded FWD model is $38,580. Please explain to me how the Taurus is overpriced when it's cheaper and better than the Avalon?
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Replying to: akirby (Sep 23, 2009 12:49 pm) Looks like the Ford salespeople and PR people have taken notice of this thread. Instead of arguing, just pile on that incentive cash, nice and deep, like you know you're going to have to.
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Replying to: mikemartin (Sep 23, 2009 4:54 pm) Ford always messes up initial pricing (maybe too big of egos in Dearborn) and ends up having to incentivize heavily which screws over the initial buyers. Wait 6 months on this one and you'll probably save a bundle. Someday Ford may learn how to market. They should be aggresively pricing these new vehicles like the new GM is doing against the import brand competition. Get people into the dealerships and cars first, then down the road they can price more closely. I hope Detroit has improved on turbocharging. I remember Mopar getting into this in the 80's I believe. I had a few rentals with it and it sucked. Driving was like spooling up a jet engine but without the guts. Way too much lag time and too abrupt when it did kick in.
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Replying to: berri (Sep 23, 2009 5:09 pm) //////////////////\\\\\\\\\\\\\\\\\\\ FoMoCo is already offering $1,000 off the new Taurus in my area. By winter will it be $2,000? $3,000 off in the spring of 2010? I believe the 2010 actual transaction prices for the Taurus will be 10% under sticker to get some of this BIG iron moved. I congratulate Ford on going it alone (sans TARP funding) and they deserve a shot at our business. Three years ago when Ford was finalizing the design of this vehicle, it's weight was not a big concern. It is now. A base dry weight of over 4,000 pounds. An SHO at almost 4,400 pounds. 17 city mpg doesn't cut it. The car is 10% too heavy and 10% too expensive. A new Avalon is on the horizon. If Ford can't get some people to switch to the Blue Oval quickly, the new Taurus will not turn the tide.
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