Last post on Oct 05, 2011 at 7:37 PM
You are in the Ford Taurus/Mercury Sable
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Ford Taurus, Automotive News, Future Vehicle, Sedan
#72 of 493 Re: weight and SHO [akirby]
Sep 23, 2009 (8:33 am)
I won't argue with you on re-sale value. Of course for people who keep their cars 10 years, re-sale value is no concern.
Ford put a decent body on and interior in the 2010 Taurus. Everything "under the skin" is the same as 2009. Used 2009 Ford Taurus' with 15,000 miles on the clock are available for half of sticker price today. I'm glad I didn't buy one for $34K last year when I can get one today for $17K.
I've taken a bath on used Ford's I've traded in. Used Honda's were a much better story.
#73 of 493 Re: weight and SHO [dodgeman07]
Sep 23, 2009 (8:51 am)
And the 2009 models were boring and had big discounts to move them. If you parked a 2009 and 2010 side by side only a handfull of automotive enthusiasts would know they used the same platform. They're totally different, inside and out. Even the front clip was modified to handle the SHO engine output.
#74 of 493 Re: weight and SHO [dodgeman07]
Sep 23, 2009 (8:57 am)
Not everything under the skin is exactly the same. The suspension has been improved, the engine made more responsive, the transmission programming improved, much more sound insulation, stiffining and reinforcing of the body. This is called refinement. I hate road noise and Hondas have plenty of that. Besides, the new Taurus makes a visual impact which i like. Nobody even notices another boring Honda with good resale value.
#75 of 493 Re: weight and SHO [bruneau1]
Sep 23, 2009 (10:26 am)
Resale value is overblown. You have to compare what you actually paid when you bought the car (not "sticker") to what you get when you sell it. Yes, Hondas generally command higher resale, but also usually cost more when first bought (commanding prices closer to sticker). When you compare a five year old Ford to a five year old Toyota, the Ford buyer is still often money ahead because of the huge discounts on the front end. If Ford can command prices closer to list on the 2010 Taurus, then resale will be higher as well. If discounts and rebates grow, resale will drop. It is more or less supply and demand.
#76 of 493 Re: weight and SHO [bruneau1]
Sep 23, 2009 (10:32 am)
To each his own, but don't get me wrong. The '10 Taurus is a good car - no question there. I just wish they would price a well-equipped Limited under $30K and not $35K where Lexus lurks with their ES350.
I understand Ford is trying to take the Taurus up-market but they went a bit too far. At the high end they are very close to Lincoln type pricing.
Maybe that's their goal. Eliminate Merc.
#77 of 493 Re: weight and SHO [dodgeman07]
Sep 23, 2009 (12:10 pm)
The plan is to move Ford upmarket and then move Lincoln even further upmarket. But the Lincoln piece is still under development, so there's more overlap now between the Taurus and MKS than Ford intends long term. It's a temporary situation.
The Taurus Limited is a MUCH bigger car than the ES350 and has more features. Why shouldn't it be priced the same? What does the Lexus have that makes it worth $5K more than a Taurus Limited?
I'm so sick and tired of people saying that the Taurus is overpriced just because it's a Ford. Look at the car and not the badge.
#78 of 493 Re: weight and SHO [dodgeman07]
Sep 23, 2009 (12:22 pm)
The 3.5L EcoBoost V6 is a nice, and most highly likely, reliable engine. But, smooth it is not, compared to many of the Asian V6 counterparts. When one spends $30K to $40K on a car, you expect a refined and smooth engine. This is where the Honda and Toyota V6 engines shine, and even the Hyundai 3.8L V6 is a smooth one, albeit less refined than either the Honda or Toyota. The 3.5L EcoBoost has a certain harsh nature through the full RPM range that the others' do not, and yes, I've driven all of the aforementioned vehicle/engine combos. And, I won't even discuss the refined and smooth nature of the BMW I6 engine.
I really wish Ford the best on this, as compared to Chrysler and GM, they're on a roll with good products in each market segment.
#79 of 493 Re: weight and SHO [akirby]
Sep 23, 2009 (12:24 pm)
Look at the car and not the badge.
Bingo! That Blue Oval is a tough sell when you move up-market. For decades Ford has been an entry level brand. That image will take time to change.
The new Fusion is a better buy than than the new Taurus. For $22K I can get an I4 Fusion with the options I want. Hard to justify a Taurus from my end but many others may have more means than myself.
#80 of 493 Re: weight and SHO [dodgeman07]
Sep 23, 2009 (12:49 pm)
Isn't Toyota also an "entry level" brand? Have you priced an Avalon lately? That is the Taurus' direct competition, not the ES350.
The Avalon STARTS at $28,695. A fully loaded FWD model is $38,985.
The Taurus starts at $25,995. A fully loaded FWD model is $38,580.
Please explain to me how the Taurus is overpriced when it's cheaper and better than the Avalon?