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Sedans Ford Taurus/Mercury Sable 2010 Ford Taurus
274 messages, Last post on Nov 26, 2009 at 7:07 PM
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Replying to: mikemartin (Sep 21, 2009 10:39 pm) For a true comparison you need to select the E550 4matic (AWD) and 382 hp. It STARTS at $60K. And I wouldn't be surprised if the Taurus was bigger than the E class to boot. Try comparing apples to apples next time.
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| This is an enthusiasts magazine and the audience may be quite different than the standard car buyer. The nonSHO tauruses are pretty much a known item, carrying over most of the 2009 basics. The SHO is a totally new breed. I wonder how many people will hold back the first year to see the track record (resale value wise and repair wise) especially given the economy. The old saw about not buying a car in its first year of existence might see a slow start and then a gradual acceptance as the performance and reliability data come in. Granted it will take more than a year to set resale values. Hopefully there will be a significant change in the way tauruses have depreciated in the past. On the other hand, enthusiasts are willing to take the gamble given the very newness of this new powerful machine. | |
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Replying to: akirby (Sep 22, 2009 4:48 am) Ford has a winner with the new Taurus but it is priced too high. Most nicely equipped offerings are $32K-$33K or about 10% above where they should be. We all know that someone who plunks down $32K today for a well equipped SEL will have a $22K car 6 months from now. The Asian and European makes will depreciate half that much in the same timeframe. I may be interested in a $19K 2010 Taurus with 10,000 miles on it next fall though.  They'll be plenty around for under $20K soon.
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Replying to: dodgeman07 (Sep 22, 2009 11:03 pm) People who say the new Taurus is overpriced simply have no idea how much a new car costs or what the competition offers. The new Taurus isn't a bargain, but go compare it to imports of similar SIZE and features - it's priced competitively.
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Replying to: akirby (Sep 23, 2009 5:37 am)
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Replying to: thegraduate (Sep 23, 2009 6:46 am) Or they want to buy one and can't.
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Replying to: akirby (Sep 23, 2009 7:19 am) A used 2010 Toyota Avalon will be worth $27K next year and the comparable Ford Taurus will be worth $19K. Facts are facts. Your opinion that past depreciation doesn't predict future depreciation is what Detroit has been praying for for 25 years. It hasn't helped yet.
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Replying to: dodgeman07 (Sep 23, 2009 7:53 am) May be true, but not many of us buy a car one year and get rid of it the next. For those of us who keep a car for eight or ten years the depreciation is of little concern. In fact I pay a property tax annually on the value of my vehicles. So, in this case, faster depreciation may be a plus. |
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Replying to: dodgeman07 (Sep 23, 2009 7:53 am) I don't know what the resale value will be on a 2010 Taurus - and neither do you. We'll just have to wait and see.
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Replying to: akirby (Sep 23, 2009 8:11 am) Ford put a decent body on and interior in the 2010 Taurus. Everything "under the skin" is the same as 2009. Used 2009 Ford Taurus' with 15,000 miles on the clock are available for half of sticker price today. I'm glad I didn't buy one for $34K last year when I can get one today for $17K. I've taken a bath on used Ford's I've traded in. Used Honda's were a much better story.
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