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Sedans Ford Taurus/Mercury Sable 2010 Ford Taurus
259 messages, Last post on Nov 14, 2009 at 7:38 PM
You are in the Ford Taurus/Mercury Sable Forum. Your Hosts are pat & karens
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Replying to: mevander1 (Sep 12, 2009 12:24 am) |
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A Taurus SEL with optional Leather, Sync (Single CD, but with USB who needs it?  ), 263hp and 18" Aluminum Wheels lists for $30,090, including Destination Charges. The most similar-in-price Avalon, what seems to be the benchmark here, that I could find on Toyota's site is an Avalon XL, cloth interior, 6CD, 16" Alloys. I'm in a 35--- zip code. MSRP Base $27,945 Options $1,139 Manuf, Delv, Proc & Hndlg $775 Subtotal $29,859 Dealer Fees $416 Total $30,275 Plus, you have to be seen driving the thing. The Avalon arguably has the better powertrain, but the Taurus has it all over the Avalon with style. Does the average driver of these two particular vehicles care which is quicker to 60 and gets better mileage (even though that is so close its anybody's game to me), or which looks better? Feel free to answer! Sorry, the pictures of the Avalon XL with the 16" wheels were tough to come by. These are the more expensive model's wheels.  
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Replying to: thegraduate (Sep 12, 2009 1:53 pm) Not only that, but the Hyundai Genesis, which has a base model option list that is way better than that of the Taurus, is a superior offering to the Taurus. If Ford thinks exterior sheet metal styling alone is going to trump quality and true refinement of the competitors, I think they've underestimated the intelligence of buyers in this segment. Also, the last gen Taurus actually has more interior room, a better ride, IMO, and the same motor and other important 'parts' as the "new" Taurus (both derived from the Volvo D3 platform) and is about 50% the price for a 18 month old, gently used one. |
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Replying to: kernick (May 06, 2009 11:47 am)
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Replying to: no_bias (Sep 21, 2009 4:33 am) LOL!!! What universe do you live in where a bread and butter family sedan is anything but expensive at 40k? The 2010, completely redesigned Mercedes E-Class 350 can be had for 47k nicely equipped, and it's an outstanding car recalling MB solidity of the 80s, and there are plenty of cars as large and comfy as the Taurus for the low 20s.
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Replying to: mikemartin (Sep 21, 2009 10:39 pm) For a true comparison you need to select the E550 4matic (AWD) and 382 hp. It STARTS at $60K. And I wouldn't be surprised if the Taurus was bigger than the E class to boot. Try comparing apples to apples next time.
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| This is an enthusiasts magazine and the audience may be quite different than the standard car buyer. The nonSHO tauruses are pretty much a known item, carrying over most of the 2009 basics. The SHO is a totally new breed. I wonder how many people will hold back the first year to see the track record (resale value wise and repair wise) especially given the economy. The old saw about not buying a car in its first year of existence might see a slow start and then a gradual acceptance as the performance and reliability data come in. Granted it will take more than a year to set resale values. Hopefully there will be a significant change in the way tauruses have depreciated in the past. On the other hand, enthusiasts are willing to take the gamble given the very newness of this new powerful machine. | |
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Replying to: akirby (Sep 22, 2009 4:48 am) Ford has a winner with the new Taurus but it is priced too high. Most nicely equipped offerings are $32K-$33K or about 10% above where they should be. We all know that someone who plunks down $32K today for a well equipped SEL will have a $22K car 6 months from now. The Asian and European makes will depreciate half that much in the same timeframe. I may be interested in a $19K 2010 Taurus with 10,000 miles on it next fall though.  They'll be plenty around for under $20K soon.
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Replying to: dodgeman07 (Sep 22, 2009 11:03 pm) People who say the new Taurus is overpriced simply have no idea how much a new car costs or what the competition offers. The new Taurus isn't a bargain, but go compare it to imports of similar SIZE and features - it's priced competitively.
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Replying to: akirby (Sep 23, 2009 5:37 am)
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