Last post on Oct 05, 2011 at 7:37 PM
You are in the Ford Taurus/Mercury Sable
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Ford Taurus, Automotive News, Future Vehicle, Sedan
#317 of 493 January ford sales, taurus
Feb 05, 2010 (9:06 am)
Ford did very well in January. Deservedly, they have good cars including the Taurus line. However Taurus was the second lowest ford model in actual sales at 3768 units (only the Lincoln MKsomething did worse). This is up 121% from armageddon January 2009 which is like saying up from almost nothing. I think the price point for the non-SHO models is $3-4K too high and predict rebates, driver loyalty and other incentives will reduce the cost by about this amount by the end of the year and if that happens and I can tolerate the limited rear view and mamouth center console I will probably buy one. Its not the car,which is good, it is the price point that limits present purchases.
#318 of 493 Re: January ford sales, taurus [pod]
Feb 05, 2010 (9:29 am)
Could not agree more. Many have said this, but the fanbois just don't want to listen. A 30K+ Taurus is a very hard sell. Especially with the not-so-stellar 3.5L Duratec. The SHO is an excellent vehicle, but $45,000 ?!?!? Good luck with that.
#319 of 493 Re: January ford sales, taurus [freezed]
Feb 05, 2010 (9:40 am)
I don't think you'll see any big increase in incentives because Ford is no longer playing the volume game. You don't see a lot of Taurus' on the lots because they're matching production to actual demand and not creating artificial demand. And they should be reaping a nice profit on the ones they do sell. Throwing cash on the hood only helps volume, not profits and it kills resale values.
What some of the non-fanbois fail to realize is that this isn't the old Taurus fleet queen. It isn't competing against the Camry and the Accord. It's in a different market segment now with the Fusion doing the dirty work in the midsize arena.
So how did the Taurus fare against the Avalon last month? Or the 300C? Or the Buick LaCrosse/Lucerne? That is the competition.
#320 of 493 Re: January ford sales, taurus [pod]
Feb 05, 2010 (10:16 am)
Ok, Automobile says LaCrosse sales shot up an impressive 185 percent to 4246 vehicles. RTT News says sales of the Lexus ES350 was 2923 units, up 6.6% over January last year.
Better then the ES350 which it competes with on price just larger.
#321 of 493 Re: January ford sales, taurus [british_rover]
Feb 05, 2010 (11:07 am)
Toyota Avalon sales Jan. 2010 - 944, down 56% from Jan. 2009..
Chrysler 300 was 1654 vs. 2200 a year ago.
Taurus seems to be holding its own against the direct competitors.
#322 of 493 Re: January ford sales, taurus [akirby]
Feb 05, 2010 (5:18 pm)
I hadn't appreciated that strategy. If Ford is moving the Taurus to a more upscale category and intending the Fusion to fill from below that makes sense. If that is the case it may have been a good idea to change the name and leave the Taurus designation in the history books. This is obviously the case with the SHO model but I hadn't considered that they wanted to move the whole Taurus line. Since I didn't know ( an interested present Sable/Taurus owner) I wonder how many new to Ford buyers will shop the non-SHO Tauruses and find a sticker shock experience.
I suppose I would prefer it to a similarly equipped Chrysler 300 or even an Avalon but, as outlined in earlier posts, I am looking for a reliable basic car not a Luxoliner with electronic doo-dads. My Sable has given 138,000 essentially trouble free miles and I will examine the Fusion and the new Focus when it appears. If I had to buy right now I would lean toward the new Hyundai Sonata.
#323 of 493 Re: January ford sales, taurus [pod]
Feb 05, 2010 (8:45 pm)
How could a Taurus shopper not know about the Fusion?
#324 of 493 to akirby.
Feb 06, 2010 (12:55 am)
You don't know when to stop being chippy, even when someone agrees with you and says you raised a good point. I think you should chill out. Maybe they don't read car magzines. Maybe they just stopped in to look. Maybe it's too small. Maybe they don't like it. Maybe you're right and everyone should think like you. Maybe they have a ten year old taurus and are satisfied. Maybe your question is a rhetorical one intended to be irritating. The are lots of possibilities. Not everyone is as all knowing about the Ford line as you are. Maybe they are from Mars.
Feb 06, 2010 (7:07 am)
Maybe they are from Mars.
Who cares then if they are from Mars. It would be really hard to get then financed anyway!
Thank you tip the waiters I'm here all week...
#326 of 493 Re: to akirby. [pod]
Feb 06, 2010 (8:55 am)
I just find it next to impossible that a Taurus owner thinking about a new Taurus would not know that the Fusion exists as a smaller, cheaper alternative. You don't need to read car magazines - ads are everywhere including television. Not to mention the first thing the salesman would do if they balked at the Taurus price is show them the cheaper Fusion.
I'm not talking about the average person on the street. I'm talking about someone who is seriously shopping for a new car. I just don't see someone walking into a Ford dealer, looking at the Taurus sticker, claiming that it's way too expensive and walking out without looking at a Fusion which is closer to the old Taurus than the new one.
Sorry if that comes across as chippy, but I can't stand it when people compare apples and oranges.