Last post on Oct 05, 2011 at 8:37 PM
You are in the Ford Taurus/Mercury Sable
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Ford Taurus, Automotive News, Future Vehicle, Sedan
#173 of 493 Re: Still puzzled by weight of SE 2010 Taurus [akirby]
Sep 30, 2009 (10:41 pm)
I think FoMoCo should play up the quietness and safety of the new Taurus in a marketing campaign similar to Buick's "Quiet-Tuning" of a couple years ago.
From all I've heard and read, the new Taurus is one of the quietest cars on the road and I'm certain the safety ratings will be stellar.
The silhouette of the 2010 Taurus also inspires safety with the high beltline. The car does have a lot going for it and Ford has not been advertising in the midwest where many traditional buyers are located. There's still a ton of Crown Vics and Grand Marquis' around here and some of these drivers will want another full-size Ford in the next year or two.
I plan to dump my Lucerne next year. The Taurus has the new LaCrosse beat and that is going to be Buick's top model for 2011.
#174 of 493 Re: Still puzzled by weight of SE 2010 Taurus [dodgeman07]
Oct 01, 2009 (6:19 am)
I've seen (what I assumed were) national ads for the Taurus all over the place. There are 2 or 3 versions but they're all around the ecoboost SHO model. Maybe you're just not watching the right TV shows?
Oct 01, 2009 (10:00 am)
"The price of a 3 year old Taurus is DIRECTLY affected by the price of a new one. Would you buy a 3 year old vehicle for $20K if brand new ones were selling for $25K? Of course not, so the used prices go down accordingly.
I also think you underestimate the general public's opinion of Ford - it has changed considerably after the GM/Chrysler bailouts and Fusion Hybrid introduction."
I quoted that part of your post because you are right on that...I am probably guilty of underestimating the public opinion of Ford (or you may be giving them much more credit than the general public really does, as Ford may not be on the public's radar screen at all)...
You also mentioned pricing...I think that unless one gets the lower end Taurus, the prices "out the door" will still scare many people away, esp if they break into the mid-30K's...I think Ford is trying, to their credit, to try and go upwardly mobile, but it remains to be seen if the public is ready to "allow" them to do so by purchasing their products...remember, folks may love the Taurus, but if the price scares them away, the "love" of the car means nothing...
As I have stated, I hope your view prevails, but I am betting my 25 cents that you won't, simply because I think you are wildly optimistic...or, as Seinfeld would say, "Not that there's anything wrong with that"...
And, while some cars in the past DID hold some value, compared to the entire market at large, those vehicles were not enough to really matter...I would venture, without ANY scientific info at all, that over 80% of Big 3 vehicles lose value like a rock falling in the air...for the few that don't, well, I hardly see that as convincing evidence, more like a fluke...
That is why one side of a coin has heads, and the other has tails...we see the same coin, but what we actually see is quite different...
#176 of 493 Re: akirby [marsha7]
Oct 01, 2009 (11:40 am)
I understand your point, but it's based on nothing more than overall brand performance without looking at the details. As Gregg already pointed out - it's not the brand because there are individual examples of vehicles that did quite well on sales, transaction prices and resale value. If you understand the causes (which I already pointed out) and you look at what Ford is doing differently then it should be readily apparent why I'm cautiously (not wildly) optimistic.
#177 of 493 September Taurus Sales
Oct 01, 2009 (1:16 pm)
5,077 - up 60% from a year ago. Hard to tell how many of these were 2010 vs. 2009 models but as of today there were no 2009 Tauruses on any of the dealer lots near me and only 2-4 2010 models. We'll have to wait and see what the numbers look like next month but that is encouraging.
Overall Ford was down 6% (14% retail). Toyota down 16%, Honda down 23%. Chrysler down 40%. GM down 45%.
I don't know what more proof you could ask for that Ford's public perception is greatly improved and mostly positive now.
Oct 01, 2009 (5:20 pm)
" then it should be readily apparent why I'm cautiously (not wildly) optimistic."...as long as you are CAUTIOUSLY optimistic, I will lean a smidgen more your way...
" don't know what more proof you could ask for that Ford's public perception is greatly improved and mostly positive now."...remember, you are comparing Ford with 2 bankrupt companies, GM & C, where virtually EVERYONE is reluctant to buy from a company that is almost guaranteed not to be here in 6-12 months...on that basis, sure, folks see Ford in a different light...but will that transform into profitable sales is the bigger question...
Good luck to your view...as much as I dispute you, I want Ford to survive, win and prosper...I am just a little less optimistic as you are, that's all...
#179 of 493 Re: akirby [marsha7]
Oct 01, 2009 (5:30 pm)
I don't get it. Ford isn't just outperforming GM and Chrysler - they're outperforming Honda and Toyota as well. Consistently. They're gaining market share. What more can you expect?
#180 of 493 Re: akirby [akirby]
Oct 01, 2009 (7:55 pm)
Ford isn't just outperforming GM and Chrysler...
As long as oil stays under $75/barrel, Ford should be fine. The F-series flat out spanked the Chevy Silverado and Dodge Ram in September. That should continue and reasonably priced oil ($65 to $70/barrel) will allow Ford to make some money next year.
None other than Goldman Sachs is predicting $90/barrel next summer and $95 next fall! We're swimming in oil and the economy cannot support those prices. One of the biggest risks to a 2010 recovery is expensive oil. There's still plenty of other problems but now at least we know what they are.
The U.S. economy cannot afford $3.50/gallon fuel next year. It will kill any chances of a recovery. The oil futures market is one of the biggest scams out there and we need to be aware of it.
#181 of 493 Re: akirby [dodgeman07]
Oct 02, 2009 (5:29 pm)
Isn't it funny how Wall Street like Goldman claim "competitive market forces" but seem to always make "correct" predictions on things like commodities. They are making millions through speculative scamming of America, but are smart to make large political contributions to Washington.
Oct 02, 2009 (5:44 pm)
Why can't Ford have the same marketing campaign with their Taurus...and all their models...like GM...put your $ where your mouth is. That would show the general public how much Ford "believes" in their products. A bit suspicious as to why Ford hasn't jumped on this publicity stunt...leads me to believe the commitment to how far Ford products have come is all words...and I wouldn't spend my hard earned $ on their cars.
Having owned Toyota's/Nissan's/Honda's/ Mazda's for many years, think that's where I'll keep my car $ in the near future. One last thing, working for the government, we hire your "average person" and I went out to the parking lot the other day to do a random survey on makes of cars. From what I observed, 85% were foreign cars & the rest was split between the big 3. One thing we all must have is a dependable car, no if's, and's or but's. So from my observations, the big 3 have a "long way" to go with the American public. Folks might want to "buy American" but when they spend their $ on transportation, the foreign brands rule and will in the forseeable future no matter what. Most folks prefer the reliability & driveability of the foreign brands...period!
So slam me all you want to but it is what it is. So all you American car makers, make your cars like the foreign brands do with the same reliability, price structure & fun to drive quotient and watch what happens. And for G-d's sake, make cars "people want to buy"...make cars the American public really wants...and "needs", and then you'll dominate like y'all did 30 to 40 years ago!