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2010 Ford Taurus

493 messages,  Last post on Oct 05, 2011 at 8:37 PM

You are in the Ford Taurus/Mercury Sable Forum.

What is this discussion about? Ford Taurus, Automotive News, Future Vehicle, Sedan

Messages Page 18 of 50

#166 of 493 Re: Is there a new Sable as well? [jpp5862] by dodgeman07

Sep 30, 2009 (5:36 pm)

Replying to: jpp5862 (Sep 30, 2009 5:15 pm)
There is not a 2010 Sable. Mercury has no equivalent offering to the Taurus. Lincoln has the MKS of course.
 
The future of Ford lies in next year's Fiesta and the next generation Focus and Explorer. 2010/11 may bring an end to GM without another bail-out and if it does, all bets are off because Ford will clean up.
 
IF GM survives the next 24 months (50/50 at best) then there will be a real battle because we still have too many automakers and the cars from India and China will be here in a few short years.

#167 of 493 Re: Is there a new Sable as well? [dodgeman07] by jpp5862

Sep 30, 2009 (5:48 pm)

Replying to: dodgeman07 (Sep 30, 2009 5:36 pm)
Thanks for the info Dodgeman. While it seems odd to think that Mercury doesn't have a Sable, I have to admit it makes sense.

#168 of 493 Can we please drive the car first by lilengineerboy

Sep 30, 2009 (7:05 pm)

I am a little confused. We have a group of people that, by all data presented, have yet to actually touch/feel/sit in/drive this vehicle, yet seem like they have already pinned its value in line with an '87 Yugo. So the data we do have so far from the automotive press seems to be at least encouragingly positive (actually its mostly glowing but anyway), and it would imply they actually drove the car.
Yes there are trade-offs. Yes if you want the limited edition super high output model there is a price premium. Can we try it first and see if we like it before we doom it to a fate worse than Hyundai Excels?

#169 of 493 Re: Still puzzled by weight of SE 2010 Taurus [pod] by lilengineerboy

Sep 30, 2009 (7:14 pm)

Replying to: pod (Sep 30, 2009 3:15 pm)
That is a 21% weight gain over the past decade 3333 to 4015. Pretty soon this car will get diabetes and hypertension.
 
...while the 4 cylinder Honda Accord "blossomed" from 2378 lbs to 3367 lbs, or about 1000 lbs difference. I hope it has some Lipitor handy...
 
So they added side impact air bags, seat mounted air bags, massaging multi-contour seats, adaptive cruise control, 19" wheels (that I think are worthless but w/e), power this that and the next thing (Taurus in the 90s could still have crank windows, oh the horror) and a lot more interior and trunk space.
 
I agree though that there are gains to be made here as composite technologies mature. The Lotus Elise is a great example.

#170 of 493 Re: Still puzzled by weight of SE 2010 Taurus [lilengineerboy] by dodgeman07

Sep 30, 2009 (7:54 pm)

Replying to: lilengineerboy (Sep 30, 2009 7:14 pm)
That is a 21% weight gain over the past decade 3333 to 4015. Pretty soon this car will get diabetes and hypertension.
 --------------------------------------------------------------------------------- - ----------------------
...while the 4 cylinder Honda Accord "blossomed" from 2378 lbs to 3367 lbs, or about 1000 lbs difference. I hope it has some Lipitor handy...
 
===========================================
 
The Accord hasn't weighed 2378 pounds since the mid-1980s.
 
2000 Honda LX I4 auto: 3075 lbs.
2010 Honda LX I4 auto: 3289 lbs. A gain of 6.96%
 
2000 Ford Taurus SE auto: 3368 lbs.
2010 Ford Taurus SE auto: 4015 lbs. A gain of 19.21%

#171 of 493 Re: Is there a new Sable as well? [dodgeman07] by akirby

Sep 30, 2009 (9:17 pm)

Replying to: dodgeman07 (Sep 30, 2009 5:36 pm)
It makes perfect sense that Ford is finally focusing on Ford and not putting out Mercury clones just to keep the L/M dealers alive. It's a simple matter of priorities - Ford first, then Lincoln (just starting), then Mercury.

#172 of 493 Re: Still puzzled by weight of SE 2010 Taurus [dodgeman07] by akirby

Sep 30, 2009 (9:19 pm)

Replying to: dodgeman07 (Sep 30, 2009 7:54 pm)
I don't know if those numbers are accurate, but part of the weight gain had to be from the stiffened front clip to handle the ecoboost power in the SHO, MKS, Flex and MKT. The early test models just fell apart due to the torque. The rest is probably due to new features and crash protection. If those numbers are accurate.

#173 of 493 Re: Still puzzled by weight of SE 2010 Taurus [akirby] by dodgeman07

Sep 30, 2009 (10:41 pm)

Replying to: akirby (Sep 30, 2009 9:19 pm)
I think FoMoCo should play up the quietness and safety of the new Taurus in a marketing campaign similar to Buick's "Quiet-Tuning" of a couple years ago.
 
From all I've heard and read, the new Taurus is one of the quietest cars on the road and I'm certain the safety ratings will be stellar.
 
The silhouette of the 2010 Taurus also inspires safety with the high beltline. The car does have a lot going for it and Ford has not been advertising in the midwest where many traditional buyers are located. There's still a ton of Crown Vics and Grand Marquis' around here and some of these drivers will want another full-size Ford in the next year or two.
 
I plan to dump my Lucerne next year. The Taurus has the new LaCrosse beat and that is going to be Buick's top model for 2011.

#174 of 493 Re: Still puzzled by weight of SE 2010 Taurus [dodgeman07] by akirby

Oct 01, 2009 (6:19 am)

Replying to: dodgeman07 (Sep 30, 2009 10:41 pm)
I've seen (what I assumed were) national ads for the Taurus all over the place. There are 2 or 3 versions but they're all around the ecoboost SHO model. Maybe you're just not watching the right TV shows?

#175 of 493 akirby by marsha7

Oct 01, 2009 (10:00 am)

"The price of a 3 year old Taurus is DIRECTLY affected by the price of a new one. Would you buy a 3 year old vehicle for $20K if brand new ones were selling for $25K? Of course not, so the used prices go down accordingly.
  
I also think you underestimate the general public's opinion of Ford - it has changed considerably after the GM/Chrysler bailouts and Fusion Hybrid introduction."
 
I quoted that part of your post because you are right on that...I am probably guilty of underestimating the public opinion of Ford (or you may be giving them much more credit than the general public really does, as Ford may not be on the public's radar screen at all)...
 
You also mentioned pricing...I think that unless one gets the lower end Taurus, the prices "out the door" will still scare many people away, esp if they break into the mid-30K's...I think Ford is trying, to their credit, to try and go upwardly mobile, but it remains to be seen if the public is ready to "allow" them to do so by purchasing their products...remember, folks may love the Taurus, but if the price scares them away, the "love" of the car means nothing...
 
As I have stated, I hope your view prevails, but I am betting my 25 cents that you won't, simply because I think you are wildly optimistic...or, as Seinfeld would say, "Not that there's anything wrong with that"...
 
And, while some cars in the past DID hold some value, compared to the entire market at large, those vehicles were not enough to really matter...I would venture, without ANY scientific info at all, that over 80% of Big 3 vehicles lose value like a rock falling in the air...for the few that don't, well, I hardly see that as convincing evidence, more like a fluke...
 
That is why one side of a coin has heads, and the other has tails...we see the same coin, but what we actually see is quite different...

Messages Page 18 of 50

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