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2010 Ford Taurus

273 messages,  Last post on Nov 25, 2009 at 4:06 PM

You are in the Ford Taurus/Mercury Sable Forum. Your Hosts are pat & karens

What is this discussion about? Ford Taurus, Automotive News, Future Vehicle, Sedan


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#15 of 273
2010 Taurus pricing by richt5
Feb 17, 2009 (8:20 pm)
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I like the looks of the new Taurus , but think its really over priced. I know its a big car , much bigger than the original Taurus. But the original car sold very well because of its value ( a lot of car for the money). Edmunds lists pricing starting at $32k and SHO version is said to start about $38k. There are too many really good proven cars-- entry level luxury type in this price range. A local Ford/Mercery dealer here in Florida is selling new crown vics/ Mercury Marquis for $17700 . A full sized car and better rear wheel drive. I know this is real old technology , but these cars go 200000 miles or more. What Im trying to show is how out of line the 2010 Taurus pricing is. Pricing at base of 23k- 25k would be more in line. I dont think Ford will sell many at its present offering. Too bad Its really a nice car. I almost think edmunds maybe wrong in its pricing.But they are usually right.
#16 of 273
Re: 2010 Taurus pricing [richt5] by thegraduate
Feb 17, 2009 (11:02 pm)
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Replying to: richt5 (Feb 17, 2009 8:20 pm)

What's out of line is your info. The 2010 Taurus will start at $25,995, last I checked.
 
Edmunds got it wrong this time!
#17 of 273
Re: 2010 Taurus pricing [richt5] by gregg_vw
Feb 18, 2009 (5:23 am)
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Replying to: richt5 (Feb 17, 2009 8:20 pm)

The Taurus pricing structure is right in line with other large cars. It is a bargain compared to the Buick Lucerne for example, but it offers better, more updated tech and features. The original Taurus was what the Fusion is now, and Ford doesn't need two Fusions.
 
People will be able in this market to pick up a well-equipped new Taurus for low to mid 20s. And the SHO is a bargain as well for any sedan with 365 hp. Makes me wonder why people would pay the extra for the Lincoln MKS.
 
The Crown Vics (reliable as they may be) are so cheap because they are moving them out, because the tooling was paid for back in the dark ages, and because they are such old tech..solid rear axle, not particularly quiet, shuddery-juddery structure, inferior safety (no stability control, fewer airbags). Not to mention they are ugly and inefficient (huge overhangs with a relatively tight back seat), have huge seam gaps and cheapo interiors. On resale, they are worthless.
#18 of 273
Re: 2010 Taurus pricing [gregg_vw] by akirby
Feb 18, 2009 (6:21 am)
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Replying to: gregg_vw (Feb 18, 2009 5:23 am)

This does open the door for the MKS to move a little further upmarket, although I'm not sure what more they can do on the current platform.
 
It also points out that you don't need a Mercury model in between the Ford and Lincoln vehicles.
#19 of 273
Re: 2010 Taurus pricing [gregg_vw] by brucelinc
Feb 18, 2009 (6:55 am)
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Replying to: gregg_vw (Feb 18, 2009 5:23 am)

People will be able in this market to pick up a well-equipped new Taurus for low to mid 20s. And the SHO is a bargain as well for any sedan with 365 hp. Makes me wonder why people would pay the extra for the Lincoln MKS.
 
The SHO and Ecoboost MKS have some things in common but there are important differences, too. The SHO will be positioned as a sportier, high performance model with firmer suspension, small spoiler, and sportier interior than the Taurus Limited model. OTOH, the Ecoboost package in the MKS really adds nothing particularly sporty to the base MKS - other than a lot more power. You can get an optional "appearance" package on the Ecoboost MKS that adds some sporty doo-dads but otherwise it is more luxury biased rather than sports sedan.
 
If I were in the market for just a base MKS, I would certainly have to give the Taurus Limited some consideration, though.
#20 of 273
by fsmmcsi
Mar 01, 2009 (5:37 pm)
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Look at it this way: The Taurus is an MKS wiith a $15,000 discount because the Lincoln emblems are not present.
 
The Taurus is a large vehicle, so it should be compared with other large vehicles (Lucerne, DTS, S-Class, 7-Series, Genesis, Avalon, LS, and so forth). People who do not need a large vehicle will save money and save gas with one of the numerous mid-sized vehicle choices (Fusion, Camry, Accord, 6, 5-Series, C-Class, Altima/Maxima, Malibu/G6/Aura/9-3, LaCrosse, CTS, Passat, and on and on).
#21 of 273
Re: 2010 Taurus pricing [akirby] by bruneau1
Mar 10, 2009 (8:47 am)
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Replying to: akirby (Feb 18, 2009 6:21 am)

I think the pricing of the 2010 Taurus is appropriate. However, i am dismayed to see that they will put 45v tires on the Limited. that means the best ride and noise levels are on the SE and SEL where not all the desirable equipment is available. Kind of stupid. i would prefer the SEL because of the 55h series tires, but it has a one CD base player. If you want the Sony outfit, you must buy the unpleasant tires. I guess they figure you need a more powerful stereo to compensate for the increased road noise!!!
#22 of 273
Re: 2010 Taurus pricing [bruneau1] by akirby
Mar 10, 2009 (9:10 am)
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Replying to: bruneau1 (Mar 10, 2009 8:47 am)

Most dealers will swap them for you. You should wait and test drive both just to be safe - there might not be as much difference as you're expecting.
#23 of 273
I saw the 2010 by marsha7
Mar 15, 2009 (2:10 pm)
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Taurus at the Atlanta Auto Show today...looks impressive, esp next to the 2009 Taurus, which I drove as a loaner car and was mildly impressed with it...the 2010 was roped off on a pedestal, we could look but not touch or sit...is there a direct LIncoln version of the 2010, or will the MKS continue to look like the 2009 Taurus???
#24 of 273
Re: I saw the 2010 [marsha7] by thegraduate
Mar 15, 2009 (3:14 pm)
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Replying to: marsha7 (Mar 15, 2009 2:10 pm)

Um, the MKS is the version of the 2010 Taurus I believe.
 
Sing with me! One of these things is not like the other...
 



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