Ask the Car People.SM


2010 Ford Taurus

493 messages,  Last post on Oct 05, 2011 at 8:37 PM

You are in the Ford Taurus/Mercury Sable Forum.

What is this discussion about? Ford Taurus, Automotive News, Future Vehicle, Sedan

Messages Page 15 of 51

#132 of 493 Will they ever learn by bp027

Sep 27, 2009 (4:38 am)

I went to Gwinnett Place Ford today to look at the 2010 Taurus. Next to the standard factory sticker, on an SEL with leather, they had their own sticker that said "adjusted market value" $2500.(it was $5000 on the SHO which brought that up to close to $50000)According to my research on here, and other sites, the consensus is that the new Taurus is a little over priced as it is and now, by reverting back to the tactics that helped get dealers in trouble in the first place, all they do is drive away potential buyers like me. Times are bad for the auto industry and still, some dealers just don't get it.

#133 of 493 Re: Will they ever learn [bp027] by akirby

Sep 27, 2009 (6:38 am)

Replying to: bp027 (Sep 27, 2009 4:38 am)
Gwinnett Place Ford sucks in so many ways. They are not representative of the average Ford dealer. I do agree there are far too many bad dealers out there though. Unfortunately there is almost nothing that Ford can do because of state auto franchise laws.

#134 of 493 Re: Will they ever learn [bp027] by thegraduate

Sep 27, 2009 (9:34 am)

Replying to: bp027 (Sep 27, 2009 4:38 am)
"adjusted market value" $2500.(it was $5000 on the SHO which brought that up to close to $50000)
 
Insane: Why not just get a Genesis 4.6L for $10k less, in that case. Or an Acura RL, or Lexus GS350, or 535i, or MKS, or....
 
Its a shame.

#135 of 493 Re: Will they ever learn [bp027] by mikemartin

Sep 27, 2009 (12:14 pm)

Replying to: bp027 (Sep 27, 2009 4:38 am)
LOL.
 
Isn't it great when you can tell Gwinnet to sit and spin, and just go buy a better car for 20k (or more) or less?
 
What a bunch of morons.

#136 of 493 As silly as it sounds by marsha7

Sep 27, 2009 (2:32 pm)

I agree with the poster(s) who think that $35K for a "Blue Oval" car may simply be too much...I believe akirby said to check out the car, not the symbol (forgive me is I misquote), but there still comes a point where many buyers, IMO, simply will NOT spend $35K with something that says Ford or Chevrolet on it...maybe that is truly stupid, but Ford and Chevy built their reputations in the last 50 years or so on being an economical, family type car...now, they price their cars (we'll forget about Gwinnett Place Ford, as being dumber than a rock) so that they run up against reputations of cars that have the IMAGE of being better...
 
By the time you add on tax (almost $2,500 7%), title, and extended warranty (which I do, so it would be part of the cost of MY car, maybe not yours) we are slowly approaching $40K for a Ford...
 
I know they will sell some, and I do appreciate Ford trying to move upmarket, but I just agree with those who think that a simple Ford family sedan at $35-40K out the door just won't fly...credit Ford's own 50 year ad campaign of family sedans at reasonable prices (Galaxies, LTDs, Crown Vics, etc) at being the anchor around their own ankles now...and for Lincoln to top $50K, I am afraid to even go there, as I think that is even more absurd...
 
But what do I know???...we will wait and see...

#137 of 493 Re: As silly as it sounds [marsha7] by lilengineerboy

Sep 27, 2009 (3:25 pm)

Replying to: marsha7 (Sep 27, 2009 2:32 pm)
I agree with the poster(s) who think that $35K for a "Blue Oval" car may simply be too much...I believe akirby said to check out the car, not the symbol (forgive me is I misquote), but there still comes a point where many buyers, IMO, simply will NOT spend $35K with something that says Ford or Chevrolet on it...maybe that is truly stupid, but Ford and Chevy built their reputations in the last 50 years or so on being an economical, family type car...now, they price their cars (we'll forget about Gwinnett Place Ford, as being dumber than a rock) so that they run up against reputations of cars that have the IMAGE of being better...
 
So buy a Taurus SEL and not a limited production SHO...pricing is in line with the suggested prices for the 5 year old design Avalon. The whole comparing the top to the bottom is a silly argument. The people that are worried about paying too much for a high end vehicle from Ford or GM won't be getting that model anyway. They will be looking for the vinyl seats and hand crank windows.
 
I know they will sell some, and I do appreciate Ford trying to move upmarket, but I just agree with those who think that a simple Ford family sedan at $35-40K out the door just won't fly
 
I don't think Ford does either, or Toyota, or Honda, or really anyone but Volkswagen. This is why there is a Fusion, Camry, and Accord.

#138 of 493 Re: As silly as it sounds [lilengineerboy] by dodgeman07

Sep 27, 2009 (3:35 pm)

Replying to: lilengineerboy (Sep 27, 2009 3:25 pm)
So buy a Taurus SEL and not a limited production SHO...pricing is in line with the suggested prices for the 5 year old design Avalon...
 
================================================
 
I agree the SEL without a lot of options is priced reasonably, but maybe due to production glitches, mostly Limiteds and SHOs are currently available in my area.
 
An FWD SEL is well-equipped at $28K and doesn't need to be optioned up at all for most buyers. The Limiteds in my area are $33K-$37K and not worth the extra $$ to many buyers.
 
Time will tell how successful Ford is with their strategy of taking the Taurus "up-market". Advertising has been minimal in the Midwest so the consumer still has the pre-2008 Taurus in mind. Not helpful when trying to change market segments.

#139 of 493 Taurus Price. by dturr

Sep 28, 2009 (6:21 am)

If Ford has such faith in its product and pricing why are there no lease deals, why not copy GM and offer a money back deal. My personal view is that the depreciation on these cars will be massive.
There is also a problem somewhere? why are there no cars at the dealers?

#140 of 493 Re: Taurus Price. [dturr] by akirby

Sep 28, 2009 (7:54 am)

Replying to: dturr (Sep 28, 2009 6:21 am)
Most car companies got burned on subsidized leases so what you're seeing now is really the true cost of leasing based on expected used car values.
 
Ford doesn't have to offer a 60 day money back guarantee like GM. And they're betting they don't have to offer huge cash incentives or subsidized leases to sell cars, even if they end up selling a few less than they would have otherwise. In the long run it will help depreciation and improve future profitability.
 
Stock is low in general because of cash for clunkers and the fact that Ford cut back on production volumes earlier in the year. The 2010 Taurus is just now shipping so they haven't had time to build up dealer inventory.

#141 of 493 Re: Taurus Price. by mikemartin

Sep 28, 2009 (10:19 am)

Replying to: akirby (Sep 28, 2009 7:54 am)
Ford is going to see the biggest drop in YoY sales for the 4th Quarter of this year of any domestic automaker - and that's saying a lot.
 
Their pricing (high), dealership inflexibility and the end of CFC are going to kneecap them.
 
Wait. Watch. Learn.
 
By the way, we are about to re-enter deep recession territory now that governments worldwide have to withdraw stimulus spending. It's simply not sustainable.
 
Look out below.

Messages Page 15 of 51

To POST a message, please Sign In.

Advertisement

Browse by Category

Browse by Vehicle
   View All Vehicles

Browse by Board
Browse by Topic
View All Topics

Edmunds Community

Advertisement