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Hybrid Vehicles Ford Fusion and Mercury Milan Hybrid Ford Fusion/Mercury Milan Hybrid
1054 messages, Last post on Nov 01, 2009 at 2:52 PM
You are in the Ford Fusion and Mercury Milan Hybrid Forum. Your Host is pf_flyer
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Replying to: jeff_h (Jun 25, 2009 2:45 pm) Apple's inventory amounted to a pathetic 3 or 4 Mercury cars/SUVs. They had ZERO Milans (HB or otherwise). Apparently didn't seem to care. One of their reps stated that they had had 1 (as in ONE) Milan HB since its release. Wasn't really expecting any. Had not ordered any for stock. What kind of a dealer is this? I thought that this was just negligence on Apple Ford's part, but no, it turned out that in the whole Greater Baltimore/DC corridor, there was only 1 (as in ONE) Milan HB and that was at Safford as a Used (excuse me, "pre-owned") car. Meanwhile, Mercury is HEAVILY ADVERTISING that precise car model on TV and on many web sites. To get buyer interest, I suppose. But then they have NO cars! How can an American manufacturer compete with Toyota or Honda (or fill-in the blank_______ ) by advertising cars that they cannot provide! We have been Mercury owners for the last 20 years. We wanted a Mercury Milan HB. But too bad for us. Too bad for other Mercury customers. Too bad for the Mercury Division. Great news for Toyota, Honda, et al ("Don't worry guys! Us foreign brands can take up the slack!").
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Replying to: amcarseeker (Jul 14, 2009 2:50 pm)
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Replying to: amcarseeker (Jul 14, 2009 2:50 pm) You noted that Mercury is heavily advertising, but I don't see much stock in online inventories... but I do see plenty of Fusion hybrids around in that area. I'm not advocating for Apple Ford other than mentioning that I bought from them once before... I did not buy from them this time because another dealer closer to me beat their price. If they really are inept as you say, I guess they might not have a L-M dealership for long, who knows? |
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Replying to: dmathews3 (Jul 14, 2009 3:35 pm) As for TV ads, I have seen them as late as a couple of days ago on the various cable news networks and I assume that they are on other networks. Good ads by the way, but where are the cars??!! Maybe they are plentiful outside of the Mid-Atlantic area, I don't know. As for Apple Ford-Lincoln-Mercury, their lots are packed with vehicles. A lot of trucks, alot of SUVs, and some Fords (including a $50K-plus Shelby Mustang) and a few Lincolns. But very few, if any, Mercurys. I hope they sell them all, but carrying a representative inventory of Mercurys would be nice, also.. As I said, other F-L-M dealers in the Baltimore Washington corridor also have very few Milans (mostly 4 cyl). But if this is the case, nationwide, then I am puzzled by FoMoCo's behavior. I hope that Mercury is not being phased out like Oldsmobile was , and now Pontiac.
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Replying to: amcarseeker (Jul 14, 2009 5:10 pm) The priority for Ford right now is Ford, Lincoln, then Mercury. They are still in the process of getting the Ford brand where they want it - the new Fiesta, Transit Connect and Explorer plus the new Focus should just about finish phase 1. Then it's on to Lincoln. Mercury will no longer be badge engineered Fords - they'll either be unique vehicles not offered by Ford or Lincoln or they'll go away like Oldsmobile. Ford hasn't decided - they're just waiting to see what happens with Ford, Lincoln and the market. The only reason Mercury exists today is to add volume to the Lincoln/Mercury dealers. The plan is for Lincoln to stand on its own (or be combined with Ford). That leaves a lot of options open for Mercury but it's not the priority right now. You also have to consider that Hermosillo is production constrained and cannot produce more than 300,000 or so vehicles - that includes the Fusion, Milan and MKZ. If you consider they also export vehicles to Latin and South America, that means they can't support more than 20k-24K vehicles per month. Fusion is the volume model and they seem to be pricing MKZ to be high profit/lower volume. That leaves Mercury with a very small slice of the pie and as I said before - it's not the priority.
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Replying to: akirby (Jul 15, 2009 6:10 am)
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Replying to: bigt (Jul 15, 2009 6:19 am) |
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Purchased 2010 White FFH April 30. Selling. Vehicle is fully loaded with all features including Nav, Sync System, Sunroom, Leather. Vehicle has 4200 miles. Do not have any pics but I think you all know what they look like. Not a single scratch, blemish or otherwise. Wonderful vehicle but just decided to go in a different direction. Would sell at 27K. Anyone interested?
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Replying to: boatman8 (Jul 20, 2009 4:08 am) 
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Replying to: dmathews3 (Jul 20, 2009 4:12 am) I would assume given Ford's green seating materials, it would be wicker furniture and reclaimed cotton stuffing. |
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