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What if GM Dumps Saturn?

88 messages,  Last post on Nov 23, 2009 at 7:58 PM

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#68 of 88 Re: Close the book on Saturn [nippononly] by andre1969 Oct 01, 2009 (7:47 am)
Replying to: nippononly (Oct 01, 2009 7:42 am) After 1995, the original promise of "a different kind of car company" was dead. Any buyers after that who didn't know they were just getting a rebadged Chevy or Ameri-fied Opel were just ignoring the reality.   I remember MT or C&D doing a review of the 1996 S-series, and they said something along the lines of it being redundant, considering that GM now had a "much improved Cavalier" I think that's probably the nicest thing I've ever seen a magazine print about a Cavalier! Doesn't say much for the 2nd-gen S-series, though. Replies to this message: nippononly (Oct 01, 2009 8:12 am) Mr_Shiftright (Oct 01, 2009 8:38 am) anythngbutgm (Oct 01, 2009 8:57 am)
#69 of 88 Re: Close the book on Saturn [andre1969] by nippononly Oct 01, 2009 (8:12 am)
Replying to: andre1969 (Oct 01, 2009 7:47 am) the second-gen 'S' was crap, and the Ion was even worse.   Just goes to show how quickly you can completely destroy a brand with really bad product. The "rejuvenation models" like Aura and Astra were really good cars, but they were a decade too late, and by then all the buyers were gone. Never to return. Replies to this message: Mr_Shiftright (Oct 01, 2009 8:38 am) anythngbutgm (Oct 01, 2009 8:57 am)
#70 of 88 Re: Close the book on Saturn [nippononly] by Mr_Shiftright HOST Oct 01, 2009 (8:38 am)
Replying to: nippononly (Oct 01, 2009 8:12 am) Saturn was a car with no identity. How can you build brand equity solely around "a buying experience", when the product is not in the least bit memorable?   Saturn was possibly the first "generic" car brand. It was like Long's own label instead of Advil. Replies to this message: anythngbutgm (Oct 01, 2009 8:57 am)
#71 of 88 Re: Close the book on Saturn [Mr_Shiftright] by anythngbutgm Oct 01, 2009 (8:57 am)
Replying to: Mr_Shiftright (Oct 01, 2009 8:38 am) I remember when Saturn first appeared and they were identified by the plastic body panels and cruddy but durable and fuel efficient engines. . I also remember their cars were touted as having the most American content of any car at the time. Something like 99% of the car was American except for only 2 components (don't remember which). I also remember there was infighting between GM and the Saturn brand because it was becoming so successful that it was stealing customers from Government Motors other brands at the time. And we all know that can't happen to brands like Chevy being outdone by a little startup like Saturn... So corporate arrogance prevailed (once again) and Saturn was sucked up and became just another division of Government Motors.   I'll never forget the C&D writeup on the then new ION. "We waited 14 years for this?"
#72 of 88 The alternative? by charla1 Oct 03, 2009 (12:34 pm)
The 2010 Chevy Equinox will give Toyota, Honda,Ford a good run for the money. Good looks, great interior and features, excellent gas mileage. I know of 3 Vue owners who either already have, or are now waiting for their new Equinox to be delivered. The good reviews was the reason they became interested. Replies to this message: tstuckert (Oct 03, 2009 4:06 pm) michaell (Oct 04, 2009 8:08 pm) andre1969 (Oct 05, 2009 6:35 am) bfamily (Oct 05, 2009 7:11 am) michaell (Oct 05, 2009 12:03 pm)
#73 of 88 Re: The alternative? [charla1] by tstuckert Oct 03, 2009 (4:06 pm)
Replying to: charla1 (Oct 03, 2009 12:34 pm) Hi   I agree about the Equinox. I would LOVE to trade in my 08 Vue on an Equinox, but no one will give me squat for the Vue. I wanted to trade it in Dec 08 (I bought it in Jan 08) but even then it was too late. I wish I wouldn't have bought a Saturn. Not only has the trade in and resale values of my Vue gone into the dumper, but my local dealer also closed and now I have to drive an hour to the nearest dealer for warranty work.   ts Replies to this message: michaell (Oct 04, 2009 8:08 pm) andre1969 (Oct 05, 2009 6:35 am) bfamily (Oct 05, 2009 7:11 am) michaell (Oct 05, 2009 12:03 pm)
#74 of 88 Quote From Automotive News... by hpmctorque Oct 04, 2009 (7:48 pm)
"Renault's decision effectively killed Saturn."   Who would have ever imagined that Saturn's survival would have depended on Renault?
#75 of 88 Re: The alternative? [tstuckert] by michaell Oct 04, 2009 (8:08 pm)
Replying to: tstuckert (Oct 03, 2009 4:06 pm) but my local dealer also closed and now I have to drive an hour to the nearest dealer for warranty work.   The closest GM dealer is an hour away?   All Saturn dealers will eventually close or be repurposed to another brand or simply sell used cars. You should be getting a letter from GM at some point to explain your options with regards to warranty work.   I, too, have an '08 VUE (and an '06 ION and an '03 L300). The VUE is the only one still in warranty, and I'll probably be able to take it to the Chevrolet dealer in my town. The closest Saturn dealer is a 45 minute drive for me.
#76 of 88 Re: The alternative? [tstuckert] by andre1969 Oct 05, 2009 (6:35 am)
Replying to: tstuckert (Oct 03, 2009 4:06 pm) Isn't the 2008 Vue essentially the same thing as the new Equinox? If so, you might as well just hang onto it and enjoy it...I doubt the Equinox is really going to give you anything over the Vue, other than a brand name that's still in existence. My guess is that any Chevy dealer that carries Chevy or GMC should still be able to service it. At least, I think GMC is getting a version of the Equinox/Vue. Replies to this message: bfamily (Oct 05, 2009 7:11 am) michaell (Oct 05, 2009 12:03 pm)
#77 of 88 Re: The alternative? [andre1969] by bfamily Oct 05, 2009 (7:11 am)
Replying to: andre1969 (Oct 05, 2009 6:35 am) The 2008 Vue is the same platform as the 2008 Equinox and Pontiac Torrent. The Torrent is cancelled for 2010 and GMC has come out with the new 2010 Terrain, which is the same base vehicle as the 2010 Equinox.

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