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What if GM Dumps Saturn?

88 messages,  Last post on Nov 23, 2009 at 7:58 PM

You are in the Saturn VUE Forum. Your Hosts are steve_ & tidester

What is this discussion about? Saturn VUE, SUV


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#65 of 88
I guess he'll buy a Chattanooga Volkswagon by steve_ HOST
Oct 01, 2009 (7:31 am)
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"Tennessee Senator Bob Corker released this statement to Volunteer TV, saying quote "We're very disappointed and know that this decision will affect many people across the country. Hopefully someone else will be interested in the brand and the dealer network that comes with it."
 
Sen. Corker lament Saturn demise (volunteertv.com)
 
Corker was one of the most vocal skeptics of the automaker bailouts, is a union buster, and didn't much like Cash for Clunkers either. The GM/Saturn Spring Hill plant now making the Chevrolet Traverse is to be idled Nov. 25 when they move production to Michigan. Chicago Tribune
 
I guess he's getting his wish.
#66 of 88
Re: Close the book on Saturn [andre1969] by nippononly
Oct 01, 2009 (7:41 am)
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Replying to: andre1969 (Oct 01, 2009 4:10 am)

Blecch - an '03 Ion isn't exactly in the same league as DeSotos and Studes......
#67 of 88
Re: Close the book on Saturn [bfamily] by nippononly
Oct 01, 2009 (7:42 am)
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Replying to: bfamily (Oct 01, 2009 4:25 am)

Like it or not these Saturn buyers did move over to GM.
 
After 1995, the original promise of "a different kind of car company" was dead. Any buyers after that who didn't know they were just getting a rebadged Chevy or Ameri-fied Opel were just ignoring the reality.
#68 of 88
Re: Close the book on Saturn [nippononly] by andre1969
Oct 01, 2009 (7:47 am)
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Replying to: nippononly (Oct 01, 2009 7:42 am)

After 1995, the original promise of "a different kind of car company" was dead. Any buyers after that who didn't know they were just getting a rebadged Chevy or Ameri-fied Opel were just ignoring the reality.
 
I remember MT or C&D doing a review of the 1996 S-series, and they said something along the lines of it being redundant, considering that GM now had a "much improved Cavalier" I think that's probably the nicest thing I've ever seen a magazine print about a Cavalier! Doesn't say much for the 2nd-gen S-series, though.
#69 of 88
Re: Close the book on Saturn [andre1969] by nippononly
Oct 01, 2009 (8:12 am)
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Replying to: andre1969 (Oct 01, 2009 7:47 am)

the second-gen 'S' was crap, and the Ion was even worse.
 
Just goes to show how quickly you can completely destroy a brand with really bad product. The "rejuvenation models" like Aura and Astra were really good cars, but they were a decade too late, and by then all the buyers were gone. Never to return.
#70 of 88
Re: Close the book on Saturn [nippononly] by Mr_Shiftright HOST
Oct 01, 2009 (8:38 am)
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Replying to: nippononly (Oct 01, 2009 8:12 am)

Saturn was a car with no identity. How can you build brand equity solely around "a buying experience", when the product is not in the least bit memorable?
 
Saturn was possibly the first "generic" car brand. It was like Long's own label instead of Advil.
#71 of 88
Re: Close the book on Saturn [Mr_Shiftright] by anythngbutgm
Oct 01, 2009 (8:57 am)
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Replying to: Mr_Shiftright (Oct 01, 2009 8:38 am)

I remember when Saturn first appeared and they were identified by the plastic body panels and cruddy but durable and fuel efficient engines. . I also remember their cars were touted as having the most American content of any car at the time. Something like 99% of the car was American except for only 2 components (don't remember which). I also remember there was infighting between GM and the Saturn brand because it was becoming so successful that it was stealing customers from Government Motors other brands at the time. And we all know that can't happen to brands like Chevy being outdone by a little startup like Saturn... So corporate arrogance prevailed (once again) and Saturn was sucked up and became just another division of Government Motors.
 
I'll never forget the C&D writeup on the then new ION. "We waited 14 years for this?"
#72 of 88
The alternative? by charla1
Oct 03, 2009 (12:34 pm)
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The 2010 Chevy Equinox will give Toyota, Honda,Ford a good run for the money. Good looks, great interior and features, excellent gas mileage. I know of 3 Vue owners who either already have, or are now waiting for their new Equinox to be delivered. The good reviews was the reason they became interested.
#73 of 88
Re: The alternative? [charla1] by tstuckert
Oct 03, 2009 (4:06 pm)
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Replying to: charla1 (Oct 03, 2009 12:34 pm)

Hi
 
I agree about the Equinox. I would LOVE to trade in my 08 Vue on an Equinox, but no one will give me squat for the Vue. I wanted to trade it in Dec 08 (I bought it in Jan 08) but even then it was too late. I wish I wouldn't have bought a Saturn. Not only has the trade in and resale values of my Vue gone into the dumper, but my local dealer also closed and now I have to drive an hour to the nearest dealer for warranty work.
 
ts
#74 of 88
Quote From Automotive News... by hpmctorque
Oct 04, 2009 (7:48 pm)
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"Renault's decision effectively killed Saturn."
 
Who would have ever imagined that Saturn's survival would have depended on Renault?

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