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What if GM Dumps Saturn?

88 messages,  Last post on Nov 23, 2009 at 7:58 PM

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#45 of 88 Re: [dinof] by phaetondriver Feb 26, 2009 (8:58 am)
Replying to: dinof (Feb 26, 2009 6:52 am) Almost, The Aura has a lot of the Vectra in it, like the chassis and suspension. The body is the same but the front end, bumper cover and grill make the most visual change. Of course the engine/transmission packages are totally American. If they were to leave GM and import under the Saturn name, they could bring the European power trains. Ship in the parts and assemble them in Saturn assembly plant.   I see nothing wrong with rebadging to maintain a brand name across an ocean. There are a few cars built in Australia I would like to see brought to the US and branded with the American parent company's name.
#46 of 88 commentary from Business Week by steve_ HOST Feb 26, 2009 (6:29 pm)
"Detroit was trying to beat Japan at the low end just as the high-end demand took off. GM brought Saturn to market just as Acura, Infiniti, and Lexus made their debuts. Detroit had rolled the dice at the wrong end of the table.   When the boomers did return to Detroit for their SUVs, GM's managers should have realized that Saturn represented the polar opposite of what the public really wanted. They didn't."   The Boomers Stop Buying
#47 of 88 fade to ... what? by steve_ HOST May 04, 2009 (7:56 pm)
"Saturn appears destined for the ash bin - or at least the bargain lot - of automotive history. It may be too early to write the brand's obituary per se. GM has said it will kill or sell Saturn soon, as part of its corporate restructuring in the face of threats of a government-ordered bankruptcy. And this week it looks like Saturn is closer to a sale than a death."   Saturn Blazed Ahead of Its Time, Then Faded Into Oblivion (AutoObserver)
#48 of 88 "smart" buy? by steve_ HOST May 05, 2009 (8:23 am)
Penske Confirms Interest in Saturn (AutoObserver) Replies to this message: dtownfb (May 05, 2009 9:07 am)
#49 of 88 Re: "smart" buy? [steve_] by dtownfb May 05, 2009 (9:07 am)
Replying to: steve_ (May 05, 2009 8:23 am) It may be for Penske......   It all depends on who he can partner with to supply the cars. I'm sure GM can supply cars for a couple more years. Penske has such an extensive reach into the auto industry that he could pull this off.
#50 of 88 I for one by cannon3 May 10, 2009 (7:24 pm)
am sorry to see Saturn go. I like the Aura, VUE, and the Sky. I feel Saturn was on a roll in having their vehicles stand out in the crowd. Unfortunatly it is necessary for GM to survive in this new world car market. GM just had too many duplicate vehicles in its line-up. Pain ful as it is. With the passing of Olds, Saturn and Pontiac it will make GM a much better company in the long run. I feel GMC should have gone also. Have Chevrolet, Buick and Cadillac. Bring the Sky/ Solstice into Chevrolet or Buick line-up. I have a co-worker who has a decked out loaded Solstice in Black and wow, nice vehicle.
#51 of 88 GM Had alternatives by phaetondriver May 11, 2009 (8:15 am)
Alternatives such as distributing the models they make so that only the brand that had the best share of market with that model made that model. What I am saying is that, if the Vue had the best market share for that model which was built by Chevrolet, Buick, and GMC, then Saturn gets that models nd the other brands drop it. Or; Let Chevrolet build all the sedans, GMC build all of the trucks, Saturn all of the HyBrid/electric cars, Cadillac all of the Luxury cars, Pontiac builds all of the Performance cars, including Corvette. Buick would have to go because it's entire line was a duplicate anyway.   But they did what they did and I will bet that they will continue to build duplicates of particular models under several brands, thus they will still be competing with themselves more than the other makers like Toyota and Ford.
#52 of 88 Re: What if GM Dumps Saturn? [tstuckert] by egkor May 16, 2009 (10:49 am)
Replying to: tstuckert (Dec 04, 2008 9:41 pm) Well let's see.   If I were interested in a Saturn Outlook XE FWD ...   If I could find a new 2008 model, then I could get $2500 off of $29360 (MSRP).   For a new 2009 model, then I could get 0% financing but would have to pay MSRP.   IMHO these incentives are not good enough even in good economic times, even less so in the current economic climate, and with low brand confidence.   Saturn/GM, give me a better reason to rush out and buy one of these.   -Gary K
#53 of 88 set up for sale by steve_ HOST Jun 01, 2009 (12:04 pm)
"While General Motors filed bankruptcy on Monday, so, too, did its Saturn Corp., in a move that seems to set up Saturn for a buyer and, perhaps, to first cull its dealership network."   Saturn Files Separate Bankruptcy; Loses Lawsuit to NJ Dealer (AutoObserver)
#54 of 88 Penske buys Saturn by steve_ HOST Jun 05, 2009 (11:03 am)
"What's most attractive to Penske about Saturn is with the 3.5 million consumers who have bought Saturns, most of which remain on the roads,   "It's not often you get to go into a business with a ready-made customer base," he said. "My vision first and foremost is the 3.5 million consumers already driving Saturn vehicles. They are validation of the brand and the work that's been done over last 20 years. Their loyalty to the brand will be key to our success going forward."   Penske: Envisioning Saturn as a Global Motors AutoObserver) Replies to this message: irismg (Jun 13, 2009 2:16 pm)

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