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SUVs Saturn VUE What if GM Dumps Saturn?
88 messages, Last post on Nov 23, 2009 at 7:58 PM
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Replying to: phaetondriver (Feb 21, 2009 12:54 pm) order to fix or reimburse me in 2007, when the company was still solvent.......imagine what it will take to get warranty service on it now, when they are completely broke. The rocker panels still allow dirt, water and road debris to enter all over the inside bottom part of each door, but as yet nothing in the actual passenger compartment ! |
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Replying to: phaetondriver (Feb 21, 2009 11:12 am) I agree about GM's management completely inept |
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Replying to: phaetondriver (Feb 21, 2009 11:12 am) A Saturn-Saab tie-up would be interesting, though. The two could combine dealer networks (once the Saab stores move out of the Cadillac-Hummer dealers) and share product platforms, with minimal overlap if Saturn focuses on the low end, youth market while Saab aims a bit higher. It'd be tough, especially given the economic situation today, but it's an interesting thing to ponder. |
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The problem was they started off as budget friendly made in America cars. There are still many people who think they have the plastic panels and today walk in the Saturn dealership and find a bunch of cars that have the average price of 28k and up. Most people do not know they are rebadged Opel cars. That is part of the problem. I think they should have changed their marketing strategy when they became part of GM. Which cracks me up that GM/Ford keep trying to rebadge these small European cars and sell them over here - you can't do if the quality isn't there. This is the prime example. Also you can get a Honda/Toyota base car with the same features or more as the Astra for less and get a much better resale value because of the quality reputation. |
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Replying to: matrixgirl09 (Feb 22, 2009 6:20 am) Great point about peopel still think Saturn has a plastic body. People who have fond memories are the folks that owned a S-series, not an Ion, Vue, Relay, etc. Hopefully Saturn can find a good company to partner with.
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Replying to: dtownfb (Feb 23, 2009 4:57 pm) |
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Replying to: dtownfb (Feb 23, 2009 4:57 pm) also was a rebadged Opel .
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Replying to: dinof (Feb 26, 2009 6:52 am) Of course the engine/transmission packages are totally American. If they were to leave GM and import under the Saturn name, they could bring the European power trains. Ship in the parts and assemble them in Saturn assembly plant. I see nothing wrong with rebadging to maintain a brand name across an ocean. There are a few cars built in Australia I would like to see brought to the US and branded with the American parent company's name. |
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"Detroit was trying to beat Japan at the low end just as the high-end demand took off. GM brought Saturn to market just as Acura, Infiniti, and Lexus made their debuts. Detroit had rolled the dice at the wrong end of the table. When the boomers did return to Detroit for their SUVs, GM's managers should have realized that Saturn represented the polar opposite of what the public really wanted. They didn't." The Boomers Stop Buying |
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"Saturn appears destined for the ash bin - or at least the bargain lot - of automotive history. It may be too early to write the brand's obituary per se. GM has said it will kill or sell Saturn soon, as part of its corporate restructuring in the face of threats of a government-ordered bankruptcy. And this week it looks like Saturn is closer to a sale than a death." Saturn Blazed Ahead of Its Time, Then Faded Into Oblivion (AutoObserver) 
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