Last post on Feb 26, 2013 at 8:04 PM
You are in the Toyota Venza
What is this discussion about?
Toyota Venza, SUV
#716 of 1243 Re: Marketing Mistakes [berri]
Feb 03, 2009 (5:32 pm)
I'm wondering if Toyota isn't making the same mistakes with Venza that Ford did with the Edge. The vehicle seems to have come in over weight giving it only a marginal improvement in fuel economy over the Highlander.
It's about the same size with the same footprint as the Highlander but the Venza gets 10% better fuel economy. It's much nicer and bigger than the RAV but the fuel economy is nearly identical.
2009 EPA ratings.
RAV V6 ............ 19 / 27 / 22 Comb
Venza V6 ......... 19 / 26 / 22 Comb
Highlander V6 ... 18 / 24 / 20 Comb
It has noticeably less room, but its pricing isn't much different. Toyota introduces and advertises the Venza while only having highly optioned and priced V6 models available giving it a reputation of being expensive. The Camry is a big seller because it gives a lot of value in the LE model while being able to drive it home for under $20K. If Toyota wants volume out of the Venza, I think it will need to put out a well equipped 4 cylinder similar to the Camry LE at around $25K off the lot.
See prior post. The Venza is never intended to be a high volume vehicle. At full production of 75,000 units with 1250 retail dealers that means that each store should make 5 sales per month on average. That means that at any time at an average local store there might be 4 or 6 in stock. Most stores have 15 to 60 Camry's in stock at any one time.
Yes the I4 will likely fall in the $25000 range.
Otherwise I think this will be a low volume model and potentially end up like the Chrylser Pacifica and Ford Freestyle/Taurus X. Ford had to get fairly aggresive in discounts and promotions to up the Edge sales volumes and keep it from going the way of Taurus X. I wonder if the rumored new Honda SUV this fall will be similar to the Venza, and if so, how it will be priced? While minivans are less popular, I also think one of the reasons the Honda Odyssey has seen sales declines is that they got overly aggresive with pricing and now are having to give dealers big bucks back to move them. The list price on a new EX-L is better than 4 grand higher than an 04 was and I think people have taken notice with tighter wallets.
Yes the Venza has always been intended as a lower volume vehicle...as compared to the two biggies the RAV and the Highlander. Since it's produced at Georgetown it essentially takes over the Solara's production slot.
#717 of 1243 Re: Marketing Mistakes [kdhspyder]
Feb 03, 2009 (6:03 pm)
Good analysis -its a profit margin builder. Except, wasn't that supposed to be the same for the Chrysler Pacifica?
#718 of 1243 Venza vs Highlander
Feb 03, 2009 (8:56 pm)
The Venza niche is real and substantial, for anyone not needing seating for 6+. Having fully researched and driven both V6 Venza and HL (and most other alternatives), there are several reasons to prefer the V. For those of us who, like so much of Europe, value the Avant/"station wagon" configuration rather than sedan/trunk (I come from trading in an Audi S6 Avant for the Venza), it is among the best right now of few good choices. It is very noticeably quicker w/ better mileage than HL or other box or mini-tank SUVs, as noted above. As a lower center of gravity "car" it corners and handles significantly better.
Available interior space is more useable, since for most purposes it is footprint that matters most: in real world situations we don't pile cargo to the roof, past the back window, blocking rearview and making it difficult to open back hatch; so true useable cargo space is essentially a wash. HL Limited has 19" tires: the OE are very poor tires, and only one winter tire (Blizzak) is available and it is sold out for the year. Venza 20" tires are excellently-rated Michelins (see tirerack.com) and very good in snow, and there are several other quality 20" tires available. V interior, while plastic, is not far below Lexus for easily 10K cheaper, comparably equipped (and 20K below Audi A6 3.0T, which might have been my choice if not for the last 5 years of enduring poor Audi quality control and spotty service). All in all, while not perfect, it is the best compromise choice for us who prefer the wagon/crossover-car configuration--and that, as market research (my industry) shows, is an ever-increasing demographic. Toyota did their research; like they, I expect the V to do well.
#719 of 1243 Re: Size comparison [crucial]
Feb 03, 2009 (11:58 pm)
Here's are slides from Toyota comparing the Camry and Highlander to the Venza.
Venza vs. Highlander
Venza vs. Camry
The outline of the Highlander includes the roof rack, so the difference in height is a bit exaggerated.
#720 of 1243 Re: Size comparison [kdhspyder]
Feb 04, 2009 (12:10 am)
The materials [of the Highlander] will be somewhat nicer and ride will be smoother and quieter than either the RAV or the Venza.
I disagree that the Highlander has nicer materials than the Venza. The Venza has soft-touch dash and upper door surfaces (in the front, at least) versus the Highlander's nicely grained, but hard, plastic. In almost every area in the interior, the Venza is at least as nice -- and usually more so -- than the utilitarian Highlander.
I see the Venza and Highlander as peer vehicles in the lineup that will appeal to different groups of shoppers. Both are about the same physical size (i.e. someone who finds the Highlander to be "too big" will likely find the Venza "too big" as well). Both have the same engine options and roughly the same price range.
#722 of 1243 Re: Size comparison [qs933]
Feb 04, 2009 (11:52 am)
Thanks gs933. That would do. Even though no silhouette for interior layout.
#723 of 1243 Re: Venza competitor? [roho1]
Feb 04, 2009 (1:10 pm)
Looks a bit more like an Accord wagon, but pictures can be deceiving. Also looking forward to how Ford updates the Edge in the next couple of years including direct ignition for improved mileage. This could end up a very interesting and competitive market down the road..
#724 of 1243 NHTSA Crash Test Results
Feb 05, 2009 (12:27 am)
The NHTSA crash test results were posted for the Venza.
Frontal Driver: 5 stars
Frontal Passenger: 5 stars
Side Front Seat: 5 stars
Side Rear Seat: 5 stars
Rollover: 4 stars
The Highlander scored 4 stars on the frontal passenger test, but had the same scores for the other areas.
#725 of 1243 Re: NHTSA Crash Test Results [qs933]
Feb 05, 2009 (3:43 am)
I got a quote from State Farm on the full-coverage (no deductible comprehensive) policy cost for my Venza yesterday. It was only $96 more than the current cost for my 1998 S-10.
The agent said the low increase was probably due to the crash-worthiness of the Venza.
Whatever the reason, it was a pleasant surprise.
Now, if the sucker will just GET HERE!