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What if you were in charge of GM?

874 messages,  Last post on Oct 28, 2009 at 10:20 AM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Automotive News, Classic Cars, Concept Cars, Future Vehicle


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#77 of 874
To Kick Things Off... by jchan2
Nov 26, 2008 (4:34 pm)
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Before I got into the real restructuring, I would do the following to survive right now (as CEO of GM)
 
1. ask the government to allow GM to close unprofitable franchises at little-no cost and relatively quickly. This will eliminate the "too many dealers" issue rather quickly.
 
2. Close Hummer. All Hummer dealers sell some other GM franchise anyways. And lets face it, nobody on Planet Earth is going to want to buy Hummer as a brand... Hummer must still cost GM some sort of cash every month to maintain.
 
3. Cut all senior level management salaries to $1/year, with bonuses exclusively in GM stock. Give them 0 severance if they choose to leave. This is more symbolic than anything else, but at least it'll serve as a nice wake-up call for upper management.
 
4. delay all product development for another 12 months, minimum, including the Volt program.
#78 of 874
Re: To Kick Things Off... [jchan2] by Mr_Shiftright HOST
Nov 26, 2008 (5:05 pm)
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Replying to: jchan2 (Nov 26, 2008 4:34 pm)

Fortunately, GM doesn't own Hummer, they just market it, so it's not their problem.
#79 of 874
Re: To Kick Things Off... [jchan2] by fezo
Nov 26, 2008 (5:41 pm)
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Replying to: jchan2 (Nov 26, 2008 4:34 pm)

I'm with you on the Volt which still sounds like they are counting on a miracle.
 
They do need to keep up on product development. They are only now catching up with the market.
#80 of 874
cross-posted brand cutting by steve_ HOST
Nov 26, 2008 (5:59 pm)
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GM Said to Study Shedding Saab, Saturn, Pontiac to Win U.S. Aid (Bloomberg)
 
Maybe they hope Congress will pass a law letting GM get rid of the Pontiac dealers without having to pay them off (a bankruptcy plan without having to file Ch. 11). Congress gave the Alaska Pipeline a pass from NEPA laws and rules, so I suppose it's possible.
#81 of 874
Re: cross-posted brand cutting [steve_] by fezo
Nov 26, 2008 (6:09 pm)
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Replying to: steve_ (Nov 26, 2008 5:59 pm)

Considering there are barely 100 Saab dealers and not that many Saturn and throw in that almost all the Pontiac dealers are also GMC and Buick dealers I don't see where this helps them that much in shedding dealerships.
 
I guess every bit helps.
#82 of 874
Re: cross-posted brand cutting [fezo] by cooterbfd
Nov 26, 2008 (6:17 pm)
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Replying to: fezo (Nov 26, 2008 6:09 pm)

Ironically, this is where a merger w/ Chrysler would help. Imagine all Saturn and Jeep dealers merging. Then, instead of 400 dealers, you would have over a thousand, and a more complete auto lineup.
#83 of 874
Re: cross-posted brand cutting [fezo] by gagrice
Nov 26, 2008 (8:59 pm)
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Replying to: fezo (Nov 26, 2008 6:09 pm)

I don't see where shedding dealers will save them anything. I do understand they have responsibilities to supply cars. The number of dealers should be a plus in getting their products to market. Another few months there won't be any GM dealers left in business anyway. They are dropping like flies.
#84 of 874
Re: cross-posted brand cutting [steve_] by nippononly
Nov 29, 2008 (12:29 pm)
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Replying to: steve_ (Nov 26, 2008 5:59 pm)

Well, dealer count aside those are the first three brands I would dump on the way to reducing overhead....and it's still questionable whether they should keep Buick and GMC. But the thing is, if they eliminate the brands but can't do anything to eliminate the excess production capacity, what good does it do?
 
Hopefully Gettelfinger will be as good as his word and the Jobs Bank can be dropped immediately. In that case they could close plants right away, and dropping the brands would be meaningful in reducing a HUGE amount of ongoing costs associated with maintaining those brands.
#85 of 874
Re: cross-posted brand cutting [nippononly] by cooterbfd
Nov 29, 2008 (1:29 pm)
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Replying to: nippononly (Nov 29, 2008 12:29 pm)

"..Hopefully Gettelfinger will be as good as his word and the Jobs Bank can be dropped immediately. In that case they could close plants right away, and dropping the brands would be meaningful in reducing a HUGE amount of ongoing costs associated with maintaining those brands. "
 
What good would dropping brands do if the dealers need to be paid off??? Dropping 1 brand may work, as they can tell the BPG dealers they still have 2, or offer Saturn dealers BPG, but to rid them all would cost billions.
#86 of 874
Re: cross-posted brand cutting [cooterbfd] by fezo
Nov 29, 2008 (1:48 pm)
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Replying to: cooterbfd (Nov 29, 2008 1:29 pm)

This is something we agree on. If you are going to have to pay off dealers I don't see any savings in that.
 
I'm guessing that in most areas where there are Saturn dealerships that there are already Pontiac-GMC-Buick. It's a tough situation.
 
I don't what it costs GM to have a dealership as opposed to supplying x number of cars. If eliminating a brand saves money in and of itself then Pontiac is pretty easy to eliminate because there aren't many Pontiac dealers that don't also sell the others.

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