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Automotive News & Views What if you were in charge of GM?
874 messages, Last post on Oct 28, 2009 at 10:20 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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GM Launches 'Tell Fritz' Web Site (Edmunds Daily) Check out the comments there from the GM social media communications director.  (That's a static pic - here's the link to the real thing)
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Replying to: steve_ (Jul 21, 2009 12:44 pm) I'm gonna go tell them that they just lost a sale because Cobalt and Aveo are junk. 
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Replying to: nvbanker (Jul 15, 2009 9:38 am) Also, Ford I think posted a profit little as it was. It could be a sign. Alot of people are waiting on their Fiesta to debut in America. I believe it will be a best seller as long as they don't dumb it down too much. 
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This was an ad campaign for a targeted audience (Woodward Dream Cruise) but I like the concept:    Chevy Hates on Imports and Hollywood With Ad Campaign (Inside Line)
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Replying to: steve_ (Aug 28, 2009 11:33 am) But it's a lot better than reading all the GM bashing that still continues. Those days have gone. It's a new GM. Time for change and hope for a new cadre of cars from GM.
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Replying to: imidazol97 (Aug 28, 2009 3:51 pm) Let's see: - they didn't change their name - they didn't remove the UAW - they still have Lutz - they are still talking about rebadging Vues and Aveos as Buicks Not "new" enough. 
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Replying to: imidazol97 (Aug 28, 2009 3:51 pm) I like the VW ads with the old Beetle stepping up to the mike (mic?).
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Replying to: steve_ (Aug 28, 2009 4:17 pm) VW ads in the 60s were state of the art (no pun intended). I recall an English professor using them as examples in class--probably before most of you can remember. GM needs some really good focus group work, which they seem to have done, since the ads aren't particularly hitting my sweet spot. But I'll bet they tested to be very good with people younger who used to buy foreign. What GM must do is change the aura of the dealerships and the service areas. They need a fresh do over. The service area for the Chev dealer where I bought the Cobat is lightyears ahead of the dealership where I bought several Buicks and they also sell Chev (Pontiac) GMC. The service area inside parking entrance is brownstone (fake rubber mat, but looks like a brownstone driveway). The service manager is a fresh young upstart. And he does everything exactly right. It's the old but often unlearned WOW technique. When you've talked to him and things are being done or are finished, I find myself saying, "WOW, that was easy." He's a service manager who's customer oriented. I believe lots of US line dealerships are still business oriented and operated in terms of guidelines of what's best for the parent company and what's best for the dealership's bottom line. The new GM dealerships must leave a good feeling which I would parallel to buying something through Amazon with a few clicks after an easy, accurate search, having the seller email acknowledgement of your order and paymetn through Amazon within hours, having it shipped the next business day by the seller, having a tracking number in the email telling me it shipped, and having it arrive in 1, 2 or 3 business days. I heard three dealership representatives in Louisville on a talkshow talking about the difference people experienced with buying and owning the popular foreign brands compared to buying and owning the US brands through the last many years. They understood and said a big difference was in the process of ownership and they meant the interaction with the dealership over problems. An example might be that a transmission has started giving problems at 50K miles after warranty. With the certain other foreign brands it was replaced with little hassle. While that's expensive and the buyer paid for it in the price of the car, that's what it should be. The new GM has to strive for that satisfaction. The process of ownership has to change at some dealerships.
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Replying to: imidazol97 (Aug 28, 2009 4:49 pm) And yeah, a good dealer can even make living with a lemon tolerable. |
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Replying to: imidazol97 (Aug 28, 2009 3:51 pm) Yes, it's a new GM. Just like the old GM. Wishing it was the even older GM. Let's see, recycling Chevys as another nameplate, just like the old GM. Too many brands, just like the old GM Ads talking about the good old days, just like the old GM Doing dumb things like targeting Honda in their ads, when Honda buyers buy Hondas, not cars. Just like the old GM. Yep, it's a new GM allright. Those days of GM doing stupid things like rebadging compacts and subcompacts to sell as a supposedly "upscale" brand, and advertising anything but their actual vehicles are SO long gone. You know, there's this bridge I'd like to sell you. Great view of Brooklyn...
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