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Automotive News & Views What if you were in charge of GM?
874 messages, Last post on Oct 28, 2009 at 10:20 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: steve_ (Feb 16, 2009 12:52 pm)
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Replying to: vinnyny (Feb 16, 2009 7:12 pm) Stolen 
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Replying to: vinnyny (Feb 16, 2009 9:39 am) When you're listing an Enclave or Acadia into the mid $40s and consumers can go buy an MDX, M-Class, etc for about the same price, very few people will stick with the Buick/GMC, unless they're desperately looking to avoid a minivan and need the seating capacity of a minivan. And lets face it, that market is extremely small. The Enclave is supposed to target the MDX, RX, M-Class, etc., though, although the Acadia is admittedly geared more towards the "mainstream" market consisting of the Pilot, Highlander, CX-9, etc. Heck, for $50K, you could get an Audi Q7.
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Replying to: jchan2 (Feb 19, 2009 8:02 pm) If It's their equal , it can be priced like them. |
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Replying to: cooterbfd (Feb 20, 2009 3:27 am)
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Replying to: fintail (Feb 21, 2009 9:29 am) Problem is, nobody has done a comparison test between the Enclave and its competitors yet. (Hint; Steve, get the crew on it.)
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Replying to: cooterbfd (Feb 21, 2009 9:54 am) Try tweeting Karl. 
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Replying to: cooterbfd (Feb 20, 2009 3:27 am) Especially since the Enclave is badged as a Buick and not a Cadillac; many people still don't see Buick as a Lexus equal. (which, outside of the Enclave and forthcoming LaCrosse, it isn't a Lexus equal) The Enclave is not overpriced in the low $40s, but when you start hitting the $50K mark that's a little pricey, especially when the RX comes rather well equipped under $50K. And once again, the Q7 option is there, although at $50K, you're not looking at much of a Q7.
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Replying to: jchan2 (Feb 21, 2009 11:11 pm) http://www.edmunds.com/apps/nvc/edmunds/VehicleComparison?styleid=100975629&styl- eid=101109522&styleid=101035082&styleid=101063913&styleid=101037439&maxvehicles=- 5&refid=&op=3&tab=features |
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If GM thinks they have really closed the quality gap, do these two things simultaneously. Reduce consumer rebate/incentive by $1,500 and offer a 5 year/60,000 mile bumper-to-bumper warranty with no deductible. Consumers would be "insured" against non-routine costs and GM would make more money. If it works for Hyundai/Kia, why shouldn't it work for GM?
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