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What if you were in charge of GM?

874 messages,  Last post on Oct 28, 2009 at 10:20 AM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Automotive News, Classic Cars, Concept Cars, Future Vehicle


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#202 of 874
Re: Time for GM to Get Real [vinnyny] by steve_ HOST
Feb 16, 2009 (12:52 pm)
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Replying to: vinnyny (Feb 16, 2009 9:39 am)

It's Monroney sticker, but from your description, Moron-ey sticker does work better.
#203 of 874
Re: Time for GM to Get Real [vinnyny] by bpizzuti
Feb 16, 2009 (4:14 pm)
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Replying to: vinnyny (Feb 16, 2009 9:39 am)

Advice to GM? Try putting realistic prices on your Moroney sticker and reduce dependency on silly incentives. I'm not suggesting you use Saturn's "No negotiation" strategy, but you've got to realize that no sane person is going to pay $50K for an Acadia.
 
The point of that, I think, is to get the "big score" in rural areas, where they can negotiate less: car dealers almost NEVER negotiate around my area, because there's comparatively few. Luckily, I work near White Plains, and can always hit them over the head with that and get them to move, but a lot of people are not willing to drive an hour-plus to go to another dealer.
 
Of course, even here GM shoots itself in the foot: though one must drive an hour to look at another Acadia, one can drive 2 minutes north and look at an Outlook, or 1 minute south and look at a Traverse. Curiously, the Chevy dealer doesn't tend to move much either...
#204 of 874
Re: Time for GM to Get Real [steve_] by vinnyny
Feb 16, 2009 (7:12 pm)
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Replying to: steve_ (Feb 16, 2009 12:52 pm)

I probably should have said: "More money" sticker!
#205 of 874
Re: Time for GM to Get Real [vinnyny] by steve_ HOST
Feb 16, 2009 (8:04 pm)
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Replying to: vinnyny (Feb 16, 2009 7:12 pm)

lol, that works too.
 
Stolen
#206 of 874
Re: Time for GM to Get Real [vinnyny] by jchan2
Feb 19, 2009 (8:02 pm)
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Replying to: vinnyny (Feb 16, 2009 9:39 am)

I think the pricing strategy is flawed as well.
When you're listing an Enclave or Acadia into the mid $40s and consumers can go buy an MDX, M-Class, etc for about the same price, very few people will stick with the Buick/GMC, unless they're desperately looking to avoid a minivan and need the seating capacity of a minivan.
 
And lets face it, that market is extremely small.
The Enclave is supposed to target the MDX, RX, M-Class, etc., though, although the Acadia is admittedly geared more towards the "mainstream" market consisting of the Pilot, Highlander, CX-9, etc.
 
Heck, for $50K, you could get an Audi Q7.
#207 of 874
Re: Time for GM to Get Real [jchan2] by cooterbfd
Feb 20, 2009 (3:27 am)
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Replying to: jchan2 (Feb 19, 2009 8:02 pm)

Have you seen, driven or sat in an Enclave?? It is the equal to the vehicles you mention. It gets great hwy fuel economy (24) for a vehicle of it's size, and is much prettier (my opinion).
 
If It's their equal , it can be priced like them.
#208 of 874
Re: Time for GM to Get Real [cooterbfd] by fintail
Feb 21, 2009 (9:29 am)
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Replying to: cooterbfd (Feb 20, 2009 3:27 am)

That might not be the best strategy when you are trying to gain (or regain) market share. They should probably try to be equal at the very least, if not better - and cheaper. This is one of the strategies Lexus used.
#209 of 874
Re: Time for GM to Get Real [fintail] by cooterbfd
Feb 21, 2009 (9:54 am)
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Replying to: fintail (Feb 21, 2009 9:29 am)

".....They should probably try to be equal at the very least, if not better - and cheaper."
 
Problem is, nobody has done a comparison test between the Enclave and its competitors yet. (Hint; Steve, get the crew on it.)
#210 of 874
Re: Time for GM to Get Real [cooterbfd] by steve_ HOST
Feb 21, 2009 (10:55 am)
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Replying to: cooterbfd (Feb 21, 2009 9:54 am)

Well, I'm closer to the home office than you are but it's still a long walk to get to editorial.
 
Try tweeting Karl.
#211 of 874
Re: Time for GM to Get Real [cooterbfd] by jchan2
Feb 21, 2009 (11:11 pm)
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Replying to: cooterbfd (Feb 20, 2009 3:27 am)

I have seen the Enclave, but if you're going to capture sales from the imports, you can't equal them on everything- you have to beat them on everything, including price.
Especially since the Enclave is badged as a Buick and not a Cadillac; many people still don't see Buick as a Lexus equal. (which, outside of the Enclave and forthcoming LaCrosse, it isn't a Lexus equal)
 
The Enclave is not overpriced in the low $40s, but when you start hitting the $50K mark that's a little pricey, especially when the RX comes rather well equipped under $50K.
 
And once again, the Q7 option is there, although at $50K, you're not looking at much of a Q7.

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