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Automotive News & Views What if you were in charge of GM?
874 messages, Last post on Oct 28, 2009 at 10:20 AM
You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires
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Replying to: bpizzuti (Feb 03, 2009 6:16 am) In the General's case there is too much price overlap in the Aura, G6 and Malibu, which actually dilutes the platform and is confusing to the customer. It has always been a flaw in GM's strategy not to specify its brands. Every brand trying to be everything to everybody does not work. |
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I've posted support for GM all over Edmunds, but I'm running out of gas. I buy lots of cars and have been trying to buy new GM products for years. Over the past four years, I have bought six cars. I always go to the domestic dealers first because I feel it is a patriotic duty to support our own AMERICAN companies. Unfortunately, of the six cars I've bought since 2005, only two have been American--a Corvette C6 convertible and a Pontiac G6. When I was ready to trade my BMW, I tried to buy a Cadillac CTS but it would have cost me $5k more than the Mercedes C350 I ended up buying (and about $2k more than the BMW 335 I considered). The MB is smaller, but much more opulent. When I went to trade my 2006 Honda Odyssey for a 2007 GMC Acadia, I again found the difference to be about $5k (versus a loaded 2007 Odyssey Touring). So, although I really wanted the Acadia, I bought the Odyssey. When GM's 0% financing came out again, the dealer from whom I bought the G6 called. I took the Odyssey up to the lot and found that loaded Acadias were now stickering near $50K! Are they nuts? I can buy a Mercedes ML350 and have enough left over to put 50% down on another G6 for my other kid! I actually felt bad for the salesman Advice to GM? Try putting realistic prices on your Moroney sticker and reduce dependency on silly incentives. I'm not suggesting you use Saturn's "No negotiation" strategy, but you've got to realize that no sane person is going to pay $50K for an Acadia.
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Replying to: vinnyny (Feb 16, 2009 9:39 am) 
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Replying to: vinnyny (Feb 16, 2009 9:39 am) The point of that, I think, is to get the "big score" in rural areas, where they can negotiate less: car dealers almost NEVER negotiate around my area, because there's comparatively few. Luckily, I work near White Plains, and can always hit them over the head with that and get them to move, but a lot of people are not willing to drive an hour-plus to go to another dealer. Of course, even here GM shoots itself in the foot: though one must drive an hour to look at another Acadia, one can drive 2 minutes north and look at an Outlook, or 1 minute south and look at a Traverse. Curiously, the Chevy dealer doesn't tend to move much either... |
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Replying to: steve_ (Feb 16, 2009 12:52 pm)
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Replying to: vinnyny (Feb 16, 2009 7:12 pm) Stolen 
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Replying to: vinnyny (Feb 16, 2009 9:39 am) When you're listing an Enclave or Acadia into the mid $40s and consumers can go buy an MDX, M-Class, etc for about the same price, very few people will stick with the Buick/GMC, unless they're desperately looking to avoid a minivan and need the seating capacity of a minivan. And lets face it, that market is extremely small. The Enclave is supposed to target the MDX, RX, M-Class, etc., though, although the Acadia is admittedly geared more towards the "mainstream" market consisting of the Pilot, Highlander, CX-9, etc. Heck, for $50K, you could get an Audi Q7.
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Replying to: jchan2 (Feb 19, 2009 8:02 pm) If It's their equal , it can be priced like them. |
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Replying to: cooterbfd (Feb 20, 2009 3:27 am)
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Replying to: fintail (Feb 21, 2009 9:29 am) Problem is, nobody has done a comparison test between the Enclave and its competitors yet. (Hint; Steve, get the crew on it.)
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