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What if you were in charge of GM?

874 messages,  Last post on Oct 28, 2009 at 10:20 AM

You are in the Automotive News & Views Forum. Your Hosts are steve_ & claires

What is this discussion about? Automotive News, Classic Cars, Concept Cars, Future Vehicle


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#178 of 874
Tim by fho2008
Jan 10, 2009 (4:16 am)
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Couldnt have said it better myself.
#179 of 874
GM by fho2008
Jan 10, 2009 (4:26 am)
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If I were in charge of GM.
 
 If....not gonna happen but if.
 
 Company jets.......sell em......we make cars dont we?
 
 Fire everyone in the styling department.
 
 Do what GM does best....V8
 
 Take the same engineers who made the latest V8 and have em make 2, 3, and 4 cyl engines.
 
 And give ME a truckload of cash................and I'm gone!
#180 of 874
If I Were Running GM by solara31
Jan 27, 2009 (1:39 pm)
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If I were in charge of GM, this is what I would have done.
 
1) Keep Chevrolet and Cadillac and dump the other brands. GM's market share only justifies having two active brands.
 
2) Eliminate all bonuses and stock options for executives. They make enough with just their salaries.
 
3) No more unions. The UAW can fight it by striking which would bankrupt the company and everyone would be out of work or they can accede and save jobs. Modern labor laws can protect these workers, but do away with ridiculous perks like job banks.
#181 of 874
Re: Ouch! [dtownfb] by jchan2
Jan 27, 2009 (8:27 pm)
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Replying to: dtownfb (Jan 06, 2009 9:37 am)

I agree that Saturn was a great idea at the outset, but depending on the S-Series for almost 11 years just doesn't cut it- the Vue came about 5 years too late; it really should have been there right when the Compact Cute Ute craze was starting to hit. I actually thought the Vue was a fine car...
 
Then, a series of bad missteps (not redesigning the S-Series after 5 years, the Vue and L-Series being too late, etc.) and then when Saturn got folded into traditional GM and the polymer panels went away, I knew that was the end of the road for Saturn.
 
Saturn really should have been a car company that stayed to its roots- affordable, reliable, plastic-bodied cars (and the Vue) that were somewhat quirky and brought non-GM buyers into the GM family. Once those buyers got in, Saturn could upsell them into a Chevy, Buick, Pontiac, etc. after a great ownership experience with a Saturn.
 
The Relay and Outlook are/were mistakes. Not having a well-defined mission for Saturn is really what killed it in the end. That, and becoming folded into the rest of GM. Having the separate plant, labor contract, dealer network, product, etc., really helped Saturn get the number of buyers it picked up in the 1990s.
#182 of 874
Re: Ouch! [jchan2] by TIMGT5
Jan 28, 2009 (1:39 am)
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Replying to: jchan2 (Jan 27, 2009 8:27 pm)

Good points all!
#183 of 874
If I were GM CEO by netranger4
Jan 28, 2009 (6:41 pm)
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1. Drop Pontiac and Saturn branded passenger cars & SUV's, GMC pickup trucks and SUV's. Restrict GMC branded products to heavy duty commercial vehicles only. GMC has severe overlap with Chevrolet..too much duplication...badge engineering does not play in the market anymore. Badging the Aveo as a Pontiac model will not prove profitable.
 
Since Opel is the primary source for many Saturn products, drop the Saturn name and re-introduce the products as Opel if line is not discontinued.
 
2. Reduce passenger car convenience and power options. Only offer the most popular ones. Too many options increase consumer purchasing and operational confusion and adds to manufacturing, mechanical and servicing complexity unnecessarily. Many are never understood or used by end users.
 
3. Reduce or eliminate excessive or bizarre exterior colors and interior fabric choices. Three grades of fabric should suffice. Restrict fabric patterns to three per fabric grade. Bizarre exterior colors and equally bizarre fabrics damage resale values.
 
 4. Eliminate any trim line that fails to sell without reservation.
#184 of 874
Re: If I were GM CEO [netranger4] by fezo
Jan 28, 2009 (7:04 pm)
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Replying to: netranger4 (Jan 28, 2009 6:41 pm)

That's not bad. #2 - 4 is pretty much adopting teh Honda marketing model which certainly isn't a bad one to follow.
 
They do need to cut brands. If that needs a government assisted bankruptcy then do it.
 
Right now they are nibbling around the edges. They need to make some deep cuts.
#185 of 874
If I were in cgarge of GM... by bpizzuti
Jan 29, 2009 (7:55 am)
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...I would pull the plug on OnStar. you know how expensive that operation must be to run?
#186 of 874
Re: If I were in cgarge of GM... [bpizzuti] by imidazol97
Jan 29, 2009 (12:39 pm)
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Replying to: bpizzuti (Jan 29, 2009 7:55 am)

>you know how expensive that operation must be to run?
 
I wonder if it's actually a contractor setup where GM has nothing to lose and makes a percentage. Sort of like the departments in a store like Lowes or HD where what appears to be part of the store is actually a contractor/vendor taking the risk with merchandise and all.
 
Frankly if OnStar were priced more like a Walmart product, I suspect the penetration of the potential market would be much, much greater and overall profits higher despite having a lower price to the individual user.
 
You've brought up a good subject and I hope someone has some data.
#187 of 874
Re: If I were in cgarge of GM... [imidazol97] by steve_ HOST
Jan 29, 2009 (12:58 pm)
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Replying to: imidazol97 (Jan 29, 2009 12:39 pm)

And just on the site this week:
 
Can Paying for a Telematics Service Actually Save You Money?
 

 
Not sure what data you can gleam from the lead story since it focuses on potential driver savings, but here's the link:
 
What's the Best Value: Paying for a Telematics System or Buying Separate Services

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