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The Rebirth of Buick.........

418 messages, Last post on Nov 23, 2009 at 3:57 PM
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http://www.scribd.com/doc/13604674/2010-Buick-LaCrosse-complete-ordering-guide Car should be on dealer lots by the end of June!!!!!
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Replying to: cooterbfd (May 09, 2009 4:17 pm)
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Replying to: bumpy (May 10, 2009 7:42 am) http://www.kansascity.com/898/story/1178359.html |
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“Buick is trying to bring down the average age of its owners ... " Nice try, but no luck with people under 50 years old.
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Now that Pontiac, Saturn, Hummer and Saab are gone (and good ridance to all), and GM is combining remaining makes into single GM dealerships, Buick might be justified. When GM had 50% of auto market before 1960, they could justify numerous brands because there was very little overlap. In the 60's, GM got away from that and internal competition became as great as external. Also began losing market share and focus. For Buick, and Cadillac, to survive they have to have cars that are obviously different from Chevrolet and each other. Not the case right now. Let Chevy emphasize small, mid-size and performance cars and maybe a low cost large car. Buick can have near luxury/upscale small, mid and large cars. Caddy can have prestige small, mid and large cars with more luxury items on them. The key is that same dealer sells all brands. Probably wouldn't hurt for GMC to get out of pick-up and SUV business also. |
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Replying to: ingvar (May 11, 2009 5:38 am) What makes you so sure? I would agree that the current Lucerne and LaCrosse don't, as they are "old school", but I see plenty of younger buyers driving the Enclave. Now, don't get me wrong, at $35-42K, that will eliminate a large segment of the 20-35 year olds who aren't quite established yet, or are still struggling with a young family, but people who CAN afford them are buying them. The new LaCrosse is aimed at a younger segment than the retirees. We shall see.
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Replying to: cooterbfd (May 11, 2009 7:47 am) |
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Replying to: cooterbfd (May 11, 2009 7:47 am) |
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Replying to: ingvar (May 11, 2009 9:16 am)
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Replying to: lemko (May 11, 2009 9:47 am) |
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The Rebirth of Buick.........