Last post on Nov 20, 2013 at 9:45 AM
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Car Buying, Car Selling
#3177 of 3350 Re: Novice negotiating online--Confused--Does this guy even want to sell a car? [celena]
by Kirstie@Edmunds HOST
Mar 26, 2013 (10:30 am)
Frankly, I'd just pass on working with that person & dealership. His communication style does seem a bit harsh, and there's no real reason to believe you'd click any better with him in person... and, you'll eventually have to go to the dealership. Why initiate a process with a salesperson who seems like he'll make it painful for you?
There seems to be a pretty big disparity in the quality and experience of internet sales managers at dealerships. Some take a seasoned car salesperson and promote them to that position - it's obviously something they want to focus on. Other times, they just throw any old body into that position, just because they feel they need to have an "internet sales" presence. One of my friend's daughters was given an internet sales manager job at a decent-sized dealership as her first full-time job. Previously, she'd only ever worked as a waitress - no experience in car sales at all. (in fact, I don't think she's ever even bought a car by herself!)
#3178 of 3350 Re: Novice negotiating online--Confused--Does this guy even want to sell a car? [kyfdx]
Mar 26, 2013 (11:10 am)
Thanks for the reply! I think you are right--this dealership clearly does not want to spend time on internet sales. In which case, I don't understand why they even bother with internet sales features on their website, like "request a quote." That's a bit misleading. I would have been much more willing to show up there to see what they could offer me if there was no way to do so on the internet than I am now, after having dealt with their lack of customer service online. One dealership is being so attentive online, I'm not sure that I wouldn't pay a little more for the car just for the pleasure of dealing with them over ones like this one.
#3179 of 3350 Re: Novice negotiating online--Confused--Does this guy even want to sell a car? [celena]
Mar 26, 2013 (11:14 am)
The dealership is near the state border and tax is lower there, which is why he was asking me about what state I am in. All Virginia businesses along the state line get a lot of bordering state shoppers.
Does that really matter? Wouldn't sales tax be based on where you register the vehicle?
IMHO, he is asking you the questions so he can qualify you - that's part of sales. I don't think he's acting like it's your privilege to buy from him. If you don't like his style, then move on.
Got one question though - if he gives you the best price, would you still buy from him even though you don't like his methods?
#3180 of 3350 Re: Novice negotiating online--Confused--Does this guy even want to sell a car? [kirstie_h]
Mar 26, 2013 (11:43 am)
Thanks kirstie h! I may pass on them. Maybe I am overreacting, but it's like you said, the more I think about it, it doesn't seem very likely that I would connect any better in person, particularly since I already have a bad first impression. I actually considered contacting their "internet specialist" again to see if she could direct me to another sales person, but I'm not sure it's worth it. Plus, I would probably just be labeled as a problem customer and get nowhere with that person also.
And just from what little bit I have seen, you are definitely right about the differences between internet sales managers among dealerships. One has yet to respond, one gave me the run around, one gave me exactly what I asked for, and another gave me what I asked for and more. Like I said in my previous reply, there is one dealership that is offering me exceptional internet sales service, so much so, that I may be willing to pay a little more just to deal with them. I realize they are doing it all to make the sale and that it may not bespeak of the entire dealership, but compared to others, indications are that they more customer-service oriented than most.
#3181 of 3350 Re: Novice negotiating online--Confused--Does this guy even want to sell a car? [robr2]
Mar 26, 2013 (12:48 pm)
Thanks for the reply! I have no idea about the tax. So many people around here buy cars from Virginia because they say it's cheaper--I just assumed it was because of the sales tax. But I am guessing that he also needed to know what state it would be registered in, as that would make a difference in costs.
You may be right, but why does he keep saying "if we are the closest dealer"? Why does that matter? If it's because people buy the cars there and then take it somewhere else for service (which I would not), then shouldn't their customer service be better to encourage people to come back? Or maybe their customer service is awful and that's why people do that to them.
That's why I was asking other people's opinion on the matter. I wasn't sure what to make of his methods, as I am so new to this. But from his email, it sounds like he will most likely only match it, and I would have to go down there for him just to do that. I don't know that it's worth the trouble. If he did quote a price significantly lower than anyone else, I would consider it. Otherwise, I'm not so sure. If it were marginally lower, it would depend on how I felt about dealing with him outside of the emails.
#3182 of 3350 Re: Novice negotiating online--Confused--Does this guy even want to sell a car? [celena]
Mar 30, 2013 (11:02 am)
From what I've seen, that salesperson just might have the best writing skills of anyone in that store.
Seriously.. Stores are losing good people.
I was with my son last summer when he was shopping for a new Jeep Wrangler and one store was like a third world country.
A lot of places turn over their staff constantly.
#3183 of 3350 Re: Novice negotiating online--Confused--Does this guy even want to sell a car? [celena]
Apr 03, 2013 (10:50 am)
I don't understand why they even bother with internet sales features on their website, like "request a quote." That's a bit misleading.
But you did get a quote, just not one you were hoping for.
I will agree that the response you received lacked basic grammar and courtesy, but having done the internet sales manager position, from experience, sending out rock bottom quotes to someone unknown rarely results in sales. The price is taken and then shopped in person at a local dealer. Hence most dealers use the net as a communication tool to get people to come in. After all, after you get your quotes you'll still have to come in to the dealership in person to get the car.
#3184 of 3350 Re: Novice negotiating online--Confused--Does this guy even want to sell a car? [boomchek]
Apr 03, 2013 (1:28 pm)
It's hard to win. If you are foolish enough to give out a number, that number will be shopped. If you don't give out hard numbers this will anger some shoppers and you'll never see them.
The internet attracts flakes, non buyers and non serious shoppers.
It's frustrating to dig through a pile of garbage "leads" hoping to find a good one. This is where phone and writing skills come into play.
#3185 of 3350 Re: Novice negotiating online--Confused--Does this guy even want to sell a car? [isellhondas]
by Kirstie@Edmunds HOST
Apr 03, 2013 (1:46 pm)
Well, some of those "skills" should come from the serious consumer, too. Having been around here for awhile, when I requested an internet quote I did my best to show the dealership that I was a serious consumer. I stated in my email that:
1. I am very interested in specific vehicle x in your inventory.
2. I am 100% going to be purchasing a vehicle this week.
3. I want this year, make, model and options. Color not critical, but everything else is.
4. Please send me a good faith price on this vehicle and I will follow up with an appointment to meet and test drive.
While I still could be a tire-kicker, I feel like adding more specifics so it didn't look like a "blast" email would at least give the impression that I'm a serious buyer and ready to talk.
(in the end, specific vehicle x was sold before they responded, but at least they took the time to tell me that.)
#3186 of 3350 Re: Novice negotiating online--Confused--Does this guy even want to sell a car? [celena]
Apr 04, 2013 (3:25 am)
Having bought many, many vehicles I think I know a thing or two about the process. The internet is a great way to identify those dealers who will sell at a fair price without much pain and those who prefer to grind the buyer into submission. My advice is to avoid any dealer who sends a generic email response.
The simple fact is some dealers have embraced the internet and some have not. Experience has shown me the dealers who have embraced the internet, those you give a personalized response complete with a price, represent the best choice for the buyer. A smart dealer will respond to an email inquiry with the exact information the emailer requested. Any dealer who does not provide the exact information requested simply wants the buyer to visit at which time the dealer can resort to the grind process.
Since you live in Virginia, you should to to the Fitzgerald Auto web site. They sell Hyundai and post a no haggle price on line. If you have not already, you should go to True Car and see their price. The thing to remember is both Fitzgerald and True Car prices are not the lowest. They will however give you a maximum you would have to pay.
To price the vehicle, I have found this process works well. All information is available at the Edmund's site. First, get the invoice price. Then reduce that price by any incentive, both to the buyer and to the dealer. Then futher reduce the price by the holdback. Add a few hundred to the invoice less incentive and less holdback.
When you negotiate work up from that number not down from the MSRP, which is what the dealer wants you to do.