- #79 of 95
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Re: BMW [nippononly]
by Mr_Shiftright HOST
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Aug 06, 2008 (11:59 am)
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Replying to: nippononly (Aug 06, 2008 11:17 am)
BMW is in the enviable position of being a highly successful marketer in the luxury sport sedan market, the entry-level luxury market, and the prestige market in general. What they will lose by ceasing leasing are only those buyers who absolutely cannot afford to own a BMW and want one anyway. What % of their market that represents, I don't know. Maybe BMW doesn't know either.
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- #80 of 95
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Re: BMW [Mr_Shiftright]
by nippononly
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Aug 06, 2008 (12:08 pm)
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Replying to: Mr_Shiftright (Aug 06, 2008 11:59 am)
Yes, but in just-published numbers, more than 50% of all the new cars BMW moves are leases! I would say it will hit them right in the gut if they quit leasing, and I wonder if they can really afford to do so, even if the alternative is making their leases less attractive in future and eating crud on lease returns for the next 2 years.
Oh, and "ceasing leasing"? LOL! I was always a sucker for rhymes. 
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- #81 of 95
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Re: BMW [Mr_Shiftright]
by qbrozen
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Aug 06, 2008 (12:20 pm)
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Replying to: Mr_Shiftright (Aug 06, 2008 11:59 am)
I think it may go a bit deeper than that.
Before, folks would cross-shop based on lease payments. A $45k bimmer seemed to lease fairly similarly to a $35k infiniti. If leases are gone, than finance payments will be cross-shopped. Guess which one is higher in that scenario?
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- #82 of 95
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Re: BMW [qbrozen]
by nippononly
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Aug 06, 2008 (12:27 pm)
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Replying to: qbrozen (Aug 06, 2008 12:20 pm)
But for purchasing, dealers can also play big games with the term of the financing. Which costs more per month, the Infiniti over 60 months, or the BMW over 84 months? It may still be the BMW, but they will be much closer. Then, if BMW decides to plunk down a 1.9 financing rate for 84-month loans on new BMWs, and Infiniti has no promo on their car, you may see the Infiniti's payment exceed that of the BMW.
Dealers and automakers are full of games...
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- #83 of 95
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Re: BMW [nippononly]
by corvette
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Aug 06, 2008 (12:28 pm)
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Replying to: nippononly (Aug 06, 2008 11:17 am)
I know that asking prices aren't always indicative of selling prices, but the "asking" prices on off-lease high-end vehicles are still high enough to turn me off.
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- #84 of 95
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Re: BMW [corvette]
by nippononly
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Aug 06, 2008 (12:37 pm)
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Replying to: corvette (Aug 06, 2008 12:28 pm)
Me too, especially considering my presumption that leased cars receive little if any care along the way.
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- #85 of 95
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Re: BMW [nippononly]
by qbrozen
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Aug 06, 2008 (12:56 pm)
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Replying to: nippononly (Aug 06, 2008 12:27 pm)
Dealers and automakers are full of games...
Ohhh... they are full of somethin' alright.
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- #86 of 95
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Re: BMW [nippononly]
by ponytrekker
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Aug 06, 2008 (1:53 pm)
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Replying to: nippononly (Aug 06, 2008 12:27 pm)
>>Which costs more per month, the Infiniti over 60 months, or the BMW over 84 months?
There's no way I finance a BMW (or any other car) over 84 months. Then it'll be time to look at the used Honda Civic market.
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- #87 of 95
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Re: BMW [ponytrekker]
by explorerx4
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Aug 06, 2008 (3:06 pm)
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Replying to: ponytrekker (Aug 06, 2008 1:53 pm)
the way used car values are dropping, other than the small fuel efficient ones that don't cost that much to begin with, those long loans don't make much sense.
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- #88 of 95
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Re: BMW [ponytrekker]
by nippononly
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Aug 06, 2008 (9:31 pm)
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Replying to: ponytrekker (Aug 06, 2008 1:53 pm)
Right now, the used Civic market isn't much different than the new Civic market: prices and availability are about the same. 
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