Last post on Apr 11, 2013 at 10:35 AM
You are in the Prices Paid - Buying & Leasing Experiences
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Ford Flex, Car Buying, Car Leasing, Wagon
Oct 06, 2009 (4:36 am)
Gruson, here is what I received from local Ford dealer on 2009 Flex. Pardon the grammar, but I hope you can see how far off I am from the price that you have.
"If I had one I couldn’t get close to that ($31,900) now I do see a demo that is close to that price if I owned it the best I could do would be 39565.20 which is the Invoice price. There is only 5000 in rebates so I would be able to do 34565.20 so in order to get to that price of 31900 I would have to lose 2665.20. "
How did you get the $2,665? Teach me
#83 of 211 Re: 2009 Flex limited [barrybuckeye]
Oct 06, 2009 (9:07 pm)
Given that speaking in terms of "invoice" price gives a sense of relativity to the discussion rather than dollars "off sticker", it's a pretty fair assumption that "dealer invoice" price is a reasonable theoretical maximum before any rebates and incentives.
The normal retail consumer rebates and incentives vary WIDELY from state to state. For example, NJ receives some of the lowest, while MI receives some of the highest, and they can vary as much as $2,000-$3,000. Furthermore, there are also "trim level" incentives that provide another $500 to the SEL given the unexpected oversupply resulting from the unexpected favorable response to those with the Limited trim.
In addition to the retail rebates are those that may or may not apply to individual customers. For example, Ford is offering "conquest" rebates in some area to those who are trading-in (and in some areas merely own) a particular competitor's vehicle, and other discounts like those who happen to be recent college graduates, police association or XYZ Club members also exist on an individual basis. Ford also offers a $750 "brochure" discount on certain models to customers who have requested printed marketing materials sent from the Ford (or LM) website.
Ford also offers thier "X-Plan" discount, which is offered to employees of certain business "affiliates", qualified Ford shareholders, and certain other individuals. This is effectively a "flat rate" price at or near dealer invoice. And, from time to time, Ford also adds an additional incentive to X-Plan buyers atop all others.
Beyond that, Ford occasionally (but not usually) offers "marketing support" to dealers in the form of cash incentives that the dealer may, but is not obligated to, share with customers. Any other money "left in the vehicle" for the dealer to share (before taking a "loss") would be the 3% (of sticker) holdback each dealer receives from Ford post-sale.
That doesn't mean that's the limit of a dealer's willingness to negotiate, (although it usually ends WELL before a "net zero" sale). However, some dealers may find themselves with either excess or slow-moving inventory or are in need of cash and are willing to take the proverbial "bird in the hand". In some cases, dealers have purchased inventory at a song from nearby dealers who have liquidated and are willing to simply clear what they can for the quick turn of a cheap buck.
As recommended before, you should ask your sales associate to show you the "Smart Vincent" report that contains ALL of the current incentives you happen to be qualified to receive, including any others that may exist for the particular model and trim you're interested in buying. That will give you a better "apples to apples" idea of any discounts you can obtain regardless of where you ultimately buy your Flex (or any Ford vehicle), and you can then be better prepared to negotiate on the basis of what a particular dealer might be willing to offer in addition.
#84 of 211 ordered 2010 Flex Limited AWD today
Oct 09, 2009 (5:26 pm)
Many thanks to the posters on this board for all of the helpful info. Here's my experience: I discovered that, thanks to my procrastination in purchasing Ford stock, I wasn't going to be able to do an X-Plan purchase. I then did an email-exclusive negotiation of a build-to-order 2010 Flex Limited AWD (MSRP $40240), the only extra option being the White Suede Roof. The invoice on this particular one was $37901, and I was able to settle on a purchase price of $37499 before rebates (don't know what they will be until the vehicle is delivered), dealer doc fee (a reasonable $100), and tax,title, registration.
2 nights ago, I emailed 19 area dealers via the "Contact Us" link via the dealer page accessible from the Ford Auto website, specifying the exact vehicle I wanted to order. I did provide full contact information, but answered no phone calls and insisted on email negotiation. 1 or 2 never responded and several others insisted on me calling to confirm options. 1 dealer only offered MSRP unless I came into the showroom. Most dealers came in about $500 over invoice, a few were up at $1000 over invoice, 4 came in at or slightly under invoice. After additionally haggling with those few, 2 arrived at the final price. This is the 2nd time I've purchased a car this way, and it really beats the chat on the showroom floor that always takes way too long. In some ways the salesperson also benefits, as they are free to meet-and-greet showroom customers while this is going on. In any event, I'm sure I'm going to get awfully impatient waiting the expected 8 weeks for the Flex to arrive...
#85 of 211 Re: ordered 2010 Flex Limited AWD today [birdboywins]
Oct 09, 2009 (6:53 pm)
$500 "over" for a built-to-order 2010 Flex is certainly fair. And while there are/may be additional incentives for an X-Plan purchase that may be worth pursuing non-shareholder entitlement to the plan, if you've already come to terms with a dealer you're satisfied with, you can proceed as you've agreed without feeling you haven't done well.
#86 of 211 $200 under invoice and wait time
Oct 12, 2009 (3:48 pm)
Used the Costco Auto Buyer service and got $200 under invoice with absolutely no haggling or "let me check with my manager" auto dealer crap. Friends have reported that the Overstock.com program works well. Do make sure to check what incentives and rebates you're eligible for; by simply going to the Ford site and asking for a brochure to be mailed to you can net you a $750 coupon for buying a Flex. In total, Ford will give me $3250 back for buying the car outright (no financing).
My wait time for the car I ordered will be more than eight weeks - check the fordflex.net forum for updates for more info from those who have ordered...
Oct 23, 2009 (10:32 pm)
I asked for quotes for a 2010 Flex SEL-Fwd and Limited-Fwd via email from 3 dealerships in the area here in So Cal. 1 guy quoted above Edmunds TMV, 1 guy is still putting numbers together and 1 guy quoted about $100.00 under Edmunds TMV (including a $2500 cash back).
The guy that gave the $100 under TMV indicated in his email that they are a "No hassle, no haggle dealership". I have never purchased a car online - does anybody know if the dealership have some negotiation room or if they really do not "haggle"?
I would like to get my hands on the Limited but if the dealer doesn't budge, I will end up with the SEL. Does anybody have any tips on how to shave the price down? BTW, I have a pre-approved loan from the credit union - does this help any?
#88 of 211 Re: online pricing [goomunchkin]
Oct 24, 2009 (9:22 am)
My 2 cents: first figure out your personal bottom line price on both trims, and then counter accordingly. In my case (see a few posts up), I wanted to get down to real invoice price or better. Ask all 3 dealers that have provided quotes for their invoice price on both trims, and hopefully they will provide a consensus answer. If you solicit quotes from more dealerships, you might find one or more willing to go into their holdback.
In my case, I found 2 that were willing to go down to $500 or more below invoice - the one who went to $800 below invoice had a $500 dealer fee, negating the savings. I don't think you should have to settle for Edmunds TMV (if the TMV is an average or a median, there must be many purchasers who do better than TMV). Try countering at a few hundred below the real invoice price, and see if anyone bites (at the very least, I would think you'd get at least one of the dealers to move in your direction).
Also, in my area, there is very little inventory of Flexes - the closest dealer to me had none in stock as of 2 weeks ago. If the same is true in your area, I would guess that if you order one to be built, you'll probably get a better price than if you are selecting one from the lot (since the dealer would probably figure that someone would pay more for the one that could be driven off immediately).
#89 of 211 Re: online pricing [birdboywins]
Nov 04, 2009 (7:01 am)
I have an option to buy a 2010 Flex SE that is a dealer demo and has ~3k miles. The dealer says that they can give $2500 in rebates. Sticker MSRP is $29,970, so less the rebate it would be $27,470 at full sticker. What do you think would be a fair price considering it's a demo?
#90 of 211 Ordering Flex limited or SEL
Nov 04, 2009 (6:35 pm)
In North Carolina,
I am ordering a Flex Limited or SEL (just cant decide about Navi and perforated leather) and have been quoted invoice pricing. I am told that I will be eligible for rebates and financing in place at time of delivery. Any thoughts on this and whether I should/could do better.
They say about 8 weeks for delivery.
Is it risky to do this or are members here confident that incentives ought to only imrpove as we near the end of the year?
#91 of 211 Buying a Flex; my $0.02
Nov 05, 2009 (6:34 am)
Treat it like a used car. Invoice less some figure. I ordered a 2010 and got it for $200 under invoice and it was brand new. Remember that you get the rebates from Ford, not the dealer, so he's not doing you any favors. I'd negotiate hard from the invoice price down. I'd start with an opening offer of $2,000 under invoice. The invoice price is what the dealer pays before he sells the car; after the car is sold, Ford sends the dealer a holdback payment of 3% of the car's MSRP.
In addition, it's a demo and they're usually not driven lightly.
I just got my Flex Limited and I really like the nav system! The screen does so much more than the nav - audio, heating and cooling functions and with the engine off you can even watch a dvd on the screen! I like the perforated leather seats as well.
It's a bit of a gamble to wait and see just what incentives and rebates are going to be available. In my case they went up. In about a month, go to the Ford website and request a Flex brochure though the mail; mine had a $750 rebate certificate on the last page.