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Article Comments - 2009 Lincoln MKS First Drive / Full Test

154 messages,  Last post on Nov 17, 2008 at 2:21 PM

You are in the Lincoln MKS Forum. Your Hosts are pat & karens

What is this discussion about? Lincoln MKS, Sedan

First Drive: 2009 Lincoln MKS - First Impressions: The world's most completely equipped Taurus/Taurus X/Sable/Volvo/Flex, which turns out to be not such a bad thing. (more)
 
Full Test: 2009 Lincoln MKS AWD - Bottom Line: A luxury sedan for the Ford faithful, but all others would be advised to look elsewhere as there are far better luxury sedans for the price. (more)


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#115 of 154
Re: I Don't Get It..... [gregg_vw] by pmerk28
Sep 04, 2008 (6:53 am)
Reply

Replying to: gregg_vw (Sep 04, 2008 4:41 am)

It's too late anyway. BMW/AUDI/MERCEDESS/LEXUS/INFINITI have a vice grip in the market. Caddillac is making headway and the Genesis is going to be a huge hit. The MKS is vey nice looking but the brand is dirt now. I wold give it a shot but there aren't too many of my type I guess.
#116 of 154
Re: I Don't Get It..... [pmerk28] by akirby
Sep 04, 2008 (7:54 am)
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Replying to: pmerk28 (Sep 04, 2008 6:53 am)

And many years ago those brands did NOT have any cachet in the luxury market either - it was built up over time. I seriously doubt the Genesis will be a hit, either.
 
People don't like most Lincoln products - I don't think the brand itself is tarnished. But it will take a lot of changes to rebuild it.
#117 of 154
Re: I Don't Get It..... [akirby] by nvbanker
Sep 04, 2008 (9:37 am)
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Replying to: akirby (Sep 04, 2008 7:54 am)

I seriously doubt the Genesis will be a hit, either.
 
Neither do I. I think they'll sell some, but to people who would buy an upper end Chevy or Ford - at that level, it's competition for sure.
#118 of 154
Re: I Don't Get It..... [nvbanker] by cowbell
Sep 04, 2008 (10:09 am)
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Replying to: nvbanker (Sep 04, 2008 9:37 am)

In August, Genesis sold 1,777. MKS sold 2,374.
 
MKS also outsold the MKZ.
 
And I don't think supply is a problem, because they're plenty of Genesis at the hyundai dealer by me.
 
on a side note, Karen, is it time to merge this make with the regular MKS thread yet?
#119 of 154
Re: I Don't Get It..... [cowbell] by gregg_vw
Sep 04, 2008 (11:19 am)
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Replying to: cowbell (Sep 04, 2008 10:09 am)

2374 is nothing to crow about either, but it is better than some others (like Genesis as you point out). The Genesis will be slow to catch on, if it ever does, because it is a premium car from a non-premium (cheap) brand. Same thing happened with the Mazda 929 and Millenia. Great cars but too expensive for the brand at that time. Genesis has to build an image from nothing. At least people know that Lincoln is supposed to be a premium brand.
#120 of 154
Re: I Don't Get It..... [cowbell] by KarenS HOST
Sep 04, 2008 (5:32 pm)
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Replying to: cowbell (Sep 04, 2008 10:09 am)

Sorry, but discussions created for articles can't be merged with other topics.
#121 of 154
Re: I Don't Get It..... [pmerk28] by exalteddragon1
Sep 04, 2008 (5:38 pm)
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Replying to: pmerk28 (Sep 03, 2008 8:26 pm)

They got enough to pay its executives though, even with mounting losses and terrible marketshare.
 
http://www.edmunds.com/insideline/do/News/articleId=125469
 
If they really wanted Ford back on track, they would take 20 Mil of that and throw it into cars like the Taurus and MKS.
#122 of 154
Re: I Don't Get It..... [exalteddragon1] by akirby
Sep 05, 2008 (4:55 am)
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Replying to: exalteddragon1 (Sep 04, 2008 5:38 pm)

Do you honestly think there's another CEO who could have/would have made the drastic changes the AM has made? Maybe a few, and none of them would have come much cheaper.
 
I think executive pay is too high, but that's what the market demands right now. Just like free agents in the NFL - if you want the talent you have to pay for it, or settle for less talented employees. So unless the other teams (companies) stop paying top dollar for big talent Ford has no choice. Or would you prefer they go back to the 2 previous CEOs?
 
If the company was still being run like it was pre-AM, it wouldn't matter how much you threw at the Taurus or MKS because they'd be losing billions continously with no end in sight.
#123 of 154
Re: I Don't Get It..... [akirby] by exalteddragon1
Sep 05, 2008 (4:03 pm)
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Replying to: akirby (Sep 05, 2008 4:55 am)

I don't mind CEO's getting ridiculous salaries. I do mind them getting ridiculous salaries when the firm is doing poorly and employees futures are threatened. When the company is doing badly, the top brass need to step aside and understand that the firm is more important than they are. They can be great only so long as the firm is great.
 
This way AM could make himself into a hero and perhaps help motivate workers to cut 1 dollar an hour from there salary, which would be the real cost savings. That would result in better cars, which would result in a more secure future for the workers. Perhaps a future pay increase if economies of scale kicks back in.
 
I'm not saying AM can't turn things around, I am saying that 20 Mil a year when the firm is leveraging everything and bleeding share is like Brutus taking out that knife to stab Caesar.
 
Now this board isn't about Fords lack of business sense, its about cars. This Lincoln holds allot of promise. They need to revisit its components a bit. It is a very attractive car, I'll give it that.
#124 of 154
Re: I Don't Get It..... [exalteddragon1] by pmerk28
Sep 06, 2008 (6:01 pm)
Reply

Replying to: exalteddragon1 (Sep 05, 2008 4:03 pm)

Car and Driver's road test of the MKS produced a postive review.

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